HubSpot Content Hub vs. Paligo

HubSpot CMS HUB is a great fit for $1 Million+ orgs looking to take the next step in their online marketing and presence. If you need a more streamlined approach to your website, with more purposeful tools to convert online visitors, HubSpot CMS HUB is definitely at the top of the list. The only scenario where HubSpot CMS HUB would not work well is for e-commerce sites looking to sell directly on their main site. HubSpot does not cater to e-commerce and would be a poor fit for online stores selling their products

Incentivized

Paligo is particularly well suited for developing similar document sets for multiple products or product lines. It is not a page layout application, so don't expect the same capabilities as popular applications for graphics-heavy documentation. With some up-front time developing good layouts, however, Paligo does manage to create very usable PDF output for customer-facing documents.

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• Search engine optimization is a major strength of this software as it helps content writers in creating effective content.
• It is fully equipped with marketing tools.
• We give much importance to reporting features and HubSpot CMS Hub reports are very useful.

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• The review mode is super convenient. Comparing a snapshot of the previous versions with the current one clearly outlines the respective changes and reduces the necessary content to review tremendously.
• The option to reuse text fragments is another handy feature. Text fragments will be updated whenever the original text fragment is altered is also extremely helpful.
• Managing a content's structure was never easier. An intuitive drag & drop functionality allows you to design your document's structure however you like.
• You can also fork content, in addition to reuse text fragments. This is another helpful option that no longer requires you to create repetetive chapters over and over.

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• Although you can integrate it with Google Analytics, there is still a significant difference between what each tells you about [a] number of visitors to a given page, etc.
• There's a lot to the program and it's not always intuitive where to go for a feature. Though the help center and academy are good and usually have the answers, having to look things up isn't.
• It's expensive.

Incentivized

• The amount of CSS/JS required to customize a site's appearance can be cumbersome
• Product documentation can be lacking, specifically with integrations; in some cases, support offered no real help when trying to solve a problem with an integrated service
• Some features require extensive development experience to use, which can sometimes be an obstacle to less-experienced team members

Incentivized

I don't think we justify the amount of usage we have of CMS Hub professional. We might discontinue it to save some bucks. But if we ever need an extensive solution, we'll come back to it, as we already other products of Hubspot (Sales Hub, Reporting, Automations)

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Paligo single-sources beautifully. Allows for customization. Has the best translation features. Has the best support services.

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HubSpot CMS Hub provides small, medium and even large companies with the basic requirements to launch their marketing business, but to provide an all-in-1 solution will take some more time and creativity to avoid the necessity of working with competitors to complete the package.

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Generally, I'm very happy with Paligo and the productivity gains that I get from using it. There are a few arbitrary limitations on structure, and when applying conditional formatting, that I don't really understand. Unlinking / editing reused text uses this broadly inscrutible colour-coding that I just hate. It would be nice to double-click a component, make edits, then respond to a popup asking if I want to confirm the edit for all linked content, or unlink this instance. Likewise converting from an informal topic insertion to duplicates of its raw contents.

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As of now we didn't face any application errors and unplanned outages.

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Yes the pages load fastly and this tool is pretty good in integration with other tools like zapier, calendly and so on.

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They are always there to help in any way possible. Our account manager works out any situations we may encounter during business hours

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So far, support has been excellent. They reply very quickly and give in-depth replies. Solutions advisors and account managers have also been very responsive and clearly focused on creating the best experience for implementation. And that's only when the answers can't be found in excellent product documentation. The online training class and tutorials are also very good.

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Pretty easy and resources available at fingertips.

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Yes, recreation of landing pages, forms and email templates.

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Everything went well

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it is a much much simpler tool to use, the pick up and go nature of the software lends well to a busy team. with minimal training almost everyone can figure out the software just playing around with it. and if you want to learn more complex parts of the system there is the academy to help

Incentivized

Paligo gives you the benefits of a fully integrated XML content database, making the whole package much easier to setup and use than a system using Oxygen. It's much easier to set up and far less expensive than Adobe's XML offerings. The cost is comparable to MadCap, but all our content was already in Docbook, so the transition to Paligo was nearly seamless.

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Because it aligns with our goals and streamlined all the hubspot at one place.

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• When I was using it I couldn't see the direct return on investment since I was only seeing web development.
• Practicality when creating articles and content
• Efficiency when creating landing pages, basically content and interactions, but no return on investment in money.
• Cuando lo estuve usando no pude ver el retorno de inversión directa ya que solo veía desarrollo web
• Practicidad al momento de crear artículos y contenido
• Eficiencia al momento de crear landings, basicamente contenido e interacciones pero no retorno de inversion en dinero

Incentivized

• Positive - has allowed us to create templates for integration documentation. this has greatly sped up our process for creating articles for each of our integrations, which we haven't had up to this point.
• Positive - has created greater alignment between the self-service content team and the marketing team.
• Positive - has introduced a review and feedback workflow for our content creation that was not available in ZenDesk. The feedback directly in the app allows me to pinpoint comments about text and other elements so my writers can address them directly and become better writers in the long term.
• Negative - long ramp up time due to a completely different approach to creating content. My team was training in early August and we have not yet published our new help center (though, to be fair, it is a lot of content that had to be completely rewritten)
• Positive - any UI updates only require updating a single image, which has saved us dozens of hours of updating already.

Incentivized