HubSpot Data Hub vs. Mediafly

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
HubSpot Data Hub
Score 7.7 out of 10
N/A
HubSpot Operations Hub (based on technology from the former PieSync that was acquired by HubSpot November 2019) is a two-way contacts integration platform. The vendor emphasizes quick and easy setup automated customer and client data matching and updating between apps.
$15
per month per seat
Mediafly
Score 7.7 out of 10
N/A
Mediafly Intelligence360, based on InsightSquared's solution acquired by Mediafly in 2021, is a sales analytics and development platform that also supports demand generation analytics and SaaS reporting. It is designed for providing insights into sales processes, closing rates, pipeline and revenue forecasts, calculating KPIs, and market hiring processes.N/A
Pricing
HubSpot Data HubMediafly
Editions & Modules
Starter
$15
per month per seat
Professional
$800
per month Includes 1 Core Seat (Additional Core Seats start at $50 /mo)
Enterprise
$2000
per month Includes 1 Core Seat (Additional Core Seats start at $75 /mo)
No answers on this topic
Offerings
Pricing Offerings
HubSpot Data HubMediafly
Free Trial
YesYes
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsDiscount available for annual billing.
More Pricing Information
Community Pulse
HubSpot Data HubMediafly
Considered Both Products
HubSpot Data Hub
Chose HubSpot Data Hub
Improved analytics, well easier to read and show to team members, and using it to keep track of sales and the status of those sales. The simple grid tracks were easy to use and see where each client was in the sale pipeline.
Chose HubSpot Data Hub
We selected HubSpot Operations Hub because we already used HubSpot as a CRM and we heard good feedback from our clients.
Chose HubSpot Data Hub
This tool is, in my opinion, the best tool of its kind. Other apps like Zapier and Integromat are great at syncing information between sources but PieSync is the best when it comes to contact information synchronization. If I had to recommend one tool for this specific job, …
Chose HubSpot Data Hub
PieSync is much less confusing, and from what I remember, cheaper. But if you need a more robust solution to get more data from system to system, you will need to find something other than PieSync. Zapier can be confusing and complicated to setup. And as you get more and more …
Chose HubSpot Data Hub
Zapier has no two-way sync. The only advantage is the amount of external integration, but it is also developing very quickly and quite possibly will catch up.
Chose HubSpot Data Hub
We needed a solution for syncing data two ways between software. Zapier only pushes data from one software to another with each zap so it was ultimately not an option for us. PieSync is the only tool I know of that provides two-way data syncs in such an easy and reliable way.
Chose HubSpot Data Hub
PieSync is much more reliable than Zapier. With Zapier, our "zaps" consistently break and their notification system isn't the best at alerting you in real time.
Chose HubSpot Data Hub
One of the top runners up for my sync needs. I needed something that would sync financial data in such a way I could generate thank you auto emails from Salesforce (if I remember correctly, it was some time ago). Also, I think that there were duplicate records created in …
Chose HubSpot Data Hub
I haven't used any other products similar to PieSync. PieSync is the first contact sync platform I've used and don't have a need to look elsewhere. It meets the needs for my business and I'm happy with the product. Would highly recommend it to anyone who needs to sync their …
Chose HubSpot Data Hub
I have not tried any other system, PieSync was just the right choice for me at first viewing.
Chose HubSpot Data Hub
We haven't evaluated any alternatives that move existing data like PieSync. We have used Zapier, IFTTT, etc. but they are more suited for new information.
Chose HubSpot Data Hub
Zapier can be built to achieve similar "syncing" results. But you're bound to lose data since Zapier is an automation software. Not a 2-way syncing software. PieSync is also much easier to set up, especially if you have a lot of custom fields that you like to map.
Chose HubSpot Data Hub
PieSync is a continuous, real-time sync. Zapier does a lot of single step automations. They're peers, but behave very differently.
Chose HubSpot Data Hub
Zapier is a great product but it only does a 1-way sync. I was most impressed with the 2-way sync capabilities of PieSync and the way in which I could use that to help with compliance with the data regulations in place and coming soon to Europe such as the GDPR.
Chose HubSpot Data Hub
I would say these two differ, both have some strong differentiators. Zapier offers the possibility of custom workflows pushing/retrieving data and parsing it for other actions (where the pricing can get quite high). PieSync wins in terms of keeping data fields in sync, cost …
Chose HubSpot Data Hub
While Zapier seems to have more connections, the 2 way integration through PieSync seemed easier. Additionally, Nimble (our CRM provider) has natively integrated PieSync into their application which gives us a higher level of confidence when it comes to support issues. Also, …
Mediafly
Chose Mediafly
InsightSquared was much more user-friendly for the reps - it required less duplication of data input as it syncs directly from CRM. Setup on the back-end was also easier and faster. Dashboard creation with widgets was more aesthetically pleasing and created a quick …
Chose Mediafly
Our internal SF team looked at some alternatives that Salesforce already provides, as well as Tableau which we use internally. InsightSquared is preferred within our org because it is tailored for sales analytics and is easy to get up and running with meaningful components …
Chose Mediafly
I was not involved in our purchasing of this platform, so comparing it is difficult. This being said, it's most similar to constantly running reports in Salesforce, probably.

SFDC offers more flexibility, obviously, but InsightSquared offers better visualization, less report …
Chose Mediafly
You can technically re-create all the reports within Salesforce but the out-of-the-box reports are really great. Many times Salesforce reports get lost in the shuffle with folders and hard to use UI. IS2 provides a variety of different visualizations and reports you may not …
Chose Mediafly
I know we use Datahug for some higher-order tracking of company-wide revenue goals but I am not sure why. Insight squared is more useful for more operational daily and weekly tasks.
Chose Mediafly
We selected InsightSquared because of the ease of use when it comes to retroactive reporting. Also being able to see our data in helpful charts and graphs allows for a quick, high level overview of the business. InsightSquared takes the information from these different …
Chose Mediafly
InsightSquared is most valuable in the visualization of data and the simplistic nature of the UI. Other platforms have specific specialties, but InsightSquared is specifically designed with the Sales and Marketing teams in mind.
Chose Mediafly
InsightSquared was implemented before I was hired with the company. But from what I heard there weren't other products that really compared nor fulfilled the needs of our teams.
Chose Mediafly
There are a lot of similarities between Clari and Insightsquared. The folks at Insightsquared were very responsive and went the extra mile to help us customize. Cost also played a big factor since we are not a large organization and Insightsquared was able to meet our cost …
Chose Mediafly
I was not part of the evaluation process, so I'm not sure of the other tools that the team evaluated.
Chose Mediafly
I do find Looker to be more user-friendly and the UI is really nice for sharing with others who are not data minded. It is very clean and easy to use. Though, it is very expensive which is a downside.
Chose Mediafly
I haven't come across a company that can provide insights like them in the manner they do.
Chose Mediafly
InsightSquared is the only product I've used since starting my career in Sales.
Chose Mediafly
I'm unfamiliar with competitor products
Chose Mediafly
- Integration with salesforce
- user friendly platform
- general custom reports
Chose Mediafly
I haven't use a similar product.
Chose Mediafly
InsightSquared Salesforce Analytics is more automated than Klipfolio and the reports are already created. All you have to do is review them.
Chose Mediafly
It's the best.
Chose Mediafly
Ease of use is biggest reason why I like it.
Chose Mediafly
It's an intuitive tool that is visually oriented. It also caters more to marketers than other product offerings. Overall, it's a great tool for Salesforce users. My only recommendation is to make sure that your Salesforce processes are clear and adopted across your entire team.
Best Alternatives
HubSpot Data HubMediafly
Small Businesses
Mediafly
Mediafly
Score 7.7 out of 10
HubSpot Data Hub
HubSpot Data Hub
Score 7.7 out of 10
Medium-sized Companies
LeanData
LeanData
Score 10.0 out of 10
LeanData
LeanData
Score 10.0 out of 10
Enterprises
Clari
Clari
Score 9.8 out of 10
Clari
Clari
Score 9.8 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
HubSpot Data HubMediafly
Likelihood to Recommend
9.5
(0 ratings)
7.5
(0 ratings)
Likelihood to Renew
10.0
(0 ratings)
8.5
(0 ratings)
Usability
10.0
(0 ratings)
8.0
(0 ratings)
Availability
-
(0 ratings)
8.4
(0 ratings)
Performance
-
(0 ratings)
9.1
(0 ratings)
Support Rating
8.2
(0 ratings)
9.5
(0 ratings)
Implementation Rating
-
(0 ratings)
9.1
(0 ratings)
Product Scalability
-
(0 ratings)
8.2
(0 ratings)
User Testimonials
HubSpot Data HubMediafly
Likelihood to Recommend
Great to use if you have a few marketing systems that need to "talk" to each other and keep each other updated. Perfect for small agencies, companies, or freelancers. I wouldn't recommend using PieSync if you have MANY marketing systems that need to be synched. You'd be better off simplifying the resources you use, then putting PieSync in place
Read full review
If all of your data isn't consolidated in one place, this product is less appropriate. If your company or team structure isn't yet developed to the point where you have well defined sales targets based on historical data and accurate forecasting, many of the benefits of Insight Squared's data analysis could be lost on you. Ask yourself first if your sales team is at the point where you're ready to utilise data analytics to scale your sales effectively.
Read full review
Pros
  • PieSync runs continually so there is little to no disruption and people always have access to the latest contact information for our clients and prospects.
  • PieSync runs efficiently in the background so there is little maintenance or attention that it needs, which is great.
  • PieSync does a great job of letting you decide how you want items to sync across platforms so you can customize to how your organization uses a particular software.
Read full review
  • I love the flexibility that InsightSquared has to offer. We have a number of Salesforce fields that are used in different ways because we aren't strictly a sales company. They have been helping us from the beginning to figure out the best ways to organize our data to get the information we're looking for.
  • The Dashboards within the system are great. I wish we used them better than we currently do, but that is a growth area for us. As the admin, I have the capability to setup dashboards for different users who may not be as tech-savy. This is huge because I can play around with them and experiment before we implement for the user.
Read full review
Cons
  • Price. It can get expensive if you have to sync a lot of contacts. You are charged on each syn, not on the number of contacts.
  • While most major integrations are available, there are still many popular tools that they do not integrate with so check first.
  • More complex rules and multiple syncs require higher priced plans.
Read full review
  • I'd love to see the user interface available in other languages, especially Spanish.
  • As an administrator, I would like to be able to make more customizations myself. I believe this is on their roadmap.
  • When I create a new user in Salesforce, I would like to be able to force InsightSquared to update and immediately enable the new user rather than wait for the normally scheduled update to appear in their system. Right now, it takes about a day for the new user to appear in InsightSquared.
Read full review
Likelihood to Renew
The tool is very "set it and forget it" and reliable!
Read full review
The usefulness of InsightSquared on a day to day basis. Mind you, I don't know of comparable products (other than the Salesforce dashboard, which I'm not a huge fan of; InsightSquared is sexier), so that is also a factor. If I was approached by a vendor with a similar solution and maybe less expensive? It would definitely be a conversation to have
Read full review
Usability
The interface is very simple and straightforward. No need to further understand. Everything works out of the box. Once set up and everything works. My setup took 5 minutes.
Read full review
InsightSquared is easy to use overall. Running reports and creating dashboards is quick and easy - drag and drop functionality. All reports have multi-filter options allowing you to drill down into your data. Scorecards for employees help show how quickly a rep can start selling after they join your team. Activity ratios provide insight into what it takes from a KPI standpoint to close a deal.
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Reliability and Availability
No answers on this topic
Every time I go to use InsightSquared it has been available and fully functional
Read full review
Performance
No answers on this topic
The Best
Read full review
Support Rating
Every time that I've had a question, PieSync has been very responsive. It is a reliable company with a great team that is devoted to helping their customers. I've been their customer for 2 years and I've never looked back. Support is an important reason why PieSync is my go-to app for this job.
Read full review
InsightSquared has a very responsive team, and always willing to help with reporting needs which are not able to be completed in house. They do offer a professional services team at an additional cost, so if your reporting is very complex, or you have a team that is continuously changing the type of metrics they require as a business, their support team will be an invaluable asset for you.
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Alternatives Considered
Improved analytics, well easier to read and show to team members, and using it to keep track of sales and the status of those sales. The simple grid tracks were easy to use and see where each client was in the sale pipeline.
Read full review
Our internal SF team looked at some alternatives that Salesforce already provides, as well as Tableau which we use internally. InsightSquared is preferred within our org because it is tailored for sales analytics and is easy to get up and running with meaningful components quickly if our leadership needs to get specific graphs.
Read full review
Return on Investment
  • PieSync has saved me a lot of time. It is straightforward to learn and use and therefore the initial set up time is not great, but once set up you can more or less forget that it is there working away in the background.
  • My business is small and was already pretty streamlined with a CRM system etc. PieSync is likely to have a much greater ROI for a business that is less streamlined or is more complex to start with.
Read full review
  • Since implementing Mediafly we have seen 140% higher ARR in deals.
  • Win rates have increased by 45%.
  • Our value consultants are able to take on 2x more deals at a time.
Read full review
ScreenShots

HubSpot Data Hub Screenshots

Screenshot of the currently available connections.Screenshot of PieSync dashboard viewScreenshot of the interface to configure a sync between 2 apps (or more)

Mediafly Screenshots

Screenshot of Pull in data from multiple sources to get a 360° view of your business.Screenshot of Share presentation-ready reports with your team or your Board of Directors.Screenshot of Eliminate noise, and go beyond lists and pivot tables to get deeper insights.Screenshot of Draw links between different data elements, and see connections across your data sources.Screenshot of Follow the Newsfeed, and never miss the headlines.