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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    HubSpot Marketing Hub

    Score8.8 out of 10
    N/AHubSpot's Marketing Hub is an all-in-one inbound marketing engine that includes tools for email marketing, landing page creation, social media marketing, content management, reporting & analytics, search engine optimization (SEO), and more.

    $15

    per month per seat

    Shopify

    Score9.1 out of 10
    N/AShopify is a commerce platform designed for both online stores and retail locations. Shopify offers a professional online storefront, a payment solution to accept credit cards, and the Shopify POS application to power retail sales.

    $39

    per month

    Pricing
    HubSpot Marketing HubShopify
    Editions & Modules
    Marketing Hub Starter
    $15
    per month per seat
    Marketing Hub Professional
    $890
    per month Includes 3 Core Seats (Additional Core Seats start at $50)
    Marketing Hub Enterprise
    Starts at $3,600
    per month Includes 5 Core Seats (Additional Core Seats start at $75)
    Basic Shopify
    $39
    per month
    Grow
    $105
    per month
    Advanced
    $399
    per month
    Shopify Plus
    2,000
    per month
    Shopify Plus
    2,300
    per month
    Offerings
    Pricing Offerings
    HubSpot Marketing HubShopify
    Free Trial
    YesYes
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeRequiredNo setup fee
    Additional Details—A 25% discount is offered for annual billing.
    More Pricing Information
    Community Pulse
    HubSpot Marketing HubShopify
    Considered Both Products
    HubSpot
    Chose HubSpot Marketing Hub
    HubSpot is an all around inbound marketing suite while the others are just pieces.
    Incentivized
    Shopify
    Chose Shopify
    Shopify is so much easier to use, and much more user-friendly than both BigCommerce and Magento. The reporting, product management, and app marketplace are much better as well. Shopify also integrates with other systems very easily with apps and sales channels, so it saves a …
    Incentivized
    Chose Shopify
    Shopify is by far the easiest platform to set-up if you are a novice. It makes sure that you include the right features in order to maximize profits from onsite visitors. It's extremely powerful and can grow with you as a business or brand. However, because it has so much …
    Incentivized
    Chose Shopify
    Shopify, to us, had more of a customization opportunity. We also felt that the plans offered by Shopify were more in gear with what we were looking to do with our company.
    Incentivized
    Chose Shopify
    I selected Shopify because there were many tutorials online and it had a free trial.
    Incentivized
    Key User Insights
    Would buy again
    No answers on this topic
    No answers on this topic
    Delivers good value for the price
    No answers on this topic
    No answers on this topic
    Happy with the feature set
    No answers on this topic
    No answers on this topic
    Lived up to sales and marketing promises
    No answers on this topic
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    No answers on this topic
    Features
    HubSpot Marketing HubShopify
    Email & Online Marketing
    Comparison of Email & Online Marketing features of HubSpot Marketing Hub and Shopify
    Feature
    HubSpot Marketing Hub
    8.4
    372 Ratings
    Shopify
    -
    Ratings
    WYSIWYG email editor9.1335 Ratings00 Ratings
    Dynamic content8.4335 Ratings00 Ratings
    Ability to test dynamic content7.5311 Ratings00 Ratings
    Landing pages8.5365 Ratings00 Ratings
    A/B testing5.8288 Ratings00 Ratings
    Mobile optimization7.8358 Ratings00 Ratings
    Email deliverability reporting8.6366 Ratings00 Ratings
    List management10.0367 Ratings00 Ratings
    Triggered drip sequences10.0279 Ratings00 Ratings
    Lead Management
    Comparison of Lead Management features of HubSpot Marketing Hub and Shopify
    Feature
    HubSpot Marketing Hub
    9.5
    363 Ratings
    Shopify
    -
    Ratings
    Lead nurturing automation9.3359 Ratings00 Ratings
    Lead scoring and grading9.6327 Ratings00 Ratings
    Data quality management9.2333 Ratings00 Ratings
    Automated sales alerts and tasks10.0302 Ratings00 Ratings
    Campaign Management
    Comparison of Campaign Management features of HubSpot Marketing Hub and Shopify
    Feature
    HubSpot Marketing Hub
    7.1
    323 Ratings
    Shopify
    -
    Ratings
    Calendaring7.3308 Ratings00 Ratings
    Event/webinar marketing6.9254 Ratings00 Ratings
    Social Media Marketing
    Comparison of Social Media Marketing features of HubSpot Marketing Hub and Shopify
    Feature
    HubSpot Marketing Hub
    9.3
    349 Ratings
    Shopify
    -
    Ratings
    Social sharing and campaigns8.7345 Ratings00 Ratings
    Social profile integration10.0334 Ratings00 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of HubSpot Marketing Hub and Shopify
    Feature
    HubSpot Marketing Hub
    9.2
    372 Ratings
    Shopify
    -
    Ratings
    Dashboards9.2369 Ratings00 Ratings
    Standard reports9.2365 Ratings00 Ratings
    Custom reports9.1327 Ratings00 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of HubSpot Marketing Hub and Shopify
    Feature
    HubSpot Marketing Hub
    9.0
    344 Ratings
    Shopify
    -
    Ratings
    API9.0253 Ratings00 Ratings
    Role-based workflow & approvals8.9283 Ratings00 Ratings
    Customizability8.3306 Ratings00 Ratings
    Integration with Salesforce.com10.0229 Ratings00 Ratings
    Integration with Microsoft Dynamics CRM10.097 Ratings00 Ratings
    Integration with SugarCRM7.790 Ratings00 Ratings
    Online Storefront
    Comparison of Online Storefront features of HubSpot Marketing Hub and Shopify
    Feature
    HubSpot Marketing Hub
    -
    Ratings
    Shopify
    8.7
    136 Ratings
    Product catalog & listings00 Ratings9.5136 Ratings
    Product management00 Ratings8.7134 Ratings
    Bulk product upload00 Ratings8.6115 Ratings
    Branding00 Ratings8.8134 Ratings
    Mobile storefront00 Ratings8.9130 Ratings
    Product variations00 Ratings9.0127 Ratings
    Website integration00 Ratings8.6127 Ratings
    Visual customization00 Ratings8.0133 Ratings
    CMS00 Ratings8.1109 Ratings
    Online Shopping Cart
    Comparison of Online Shopping Cart features of HubSpot Marketing Hub and Shopify
    Feature
    HubSpot Marketing Hub
    -
    Ratings
    Shopify
    7.9
    129 Ratings
    Abandoned cart recovery00 Ratings7.9120 Ratings
    Checkout user experience00 Ratings7.8127 Ratings
    Online Payment System
    Comparison of Online Payment System features of HubSpot Marketing Hub and Shopify
    Feature
    HubSpot Marketing Hub
    -
    Ratings
    Shopify
    9.6
    131 Ratings
    eCommerce security00 Ratings9.6131 Ratings
    eCommerce Marketing
    Comparison of eCommerce Marketing features of HubSpot Marketing Hub and Shopify
    Feature
    HubSpot Marketing Hub
    -
    Ratings
    Shopify
    8.4
    133 Ratings
    Promotions & discounts00 Ratings9.2128 Ratings
    Personalized recommendations00 Ratings8.432 Ratings
    SEO00 Ratings7.6124 Ratings
    eCommerce Business Management
    Comparison of eCommerce Business Management features of HubSpot Marketing Hub and Shopify
    Feature
    HubSpot Marketing Hub
    -
    Ratings
    Shopify
    8.2
    134 Ratings
    Multi-site management00 Ratings6.719 Ratings
    Order processing00 Ratings9.8132 Ratings
    Inventory management00 Ratings7.8131 Ratings
    Shipping00 Ratings7.8124 Ratings
    Custom functionality00 Ratings8.6124 Ratings
    User Ratings
    HubSpot Marketing HubShopify
    Likelihood to Recommend
    8.4
    (657 ratings)
    8.2
    (149 ratings)
    Likelihood to Renew
    9.0
    (371 ratings)
    9.2
    (15 ratings)
    Usability
    8.6
    (109 ratings)
    10.0
    (3 ratings)
    Availability
    9.1
    (25 ratings)
    10.0
    (1 ratings)
    Performance
    8.9
    (17 ratings)
    -
    (0 ratings)
    Support Rating
    8.4
    (88 ratings)
    10.0
    (2 ratings)
    In-Person Training
    9.1
    (8 ratings)
    -
    (0 ratings)
    Online Training
    9.1
    (26 ratings)
    -
    (0 ratings)
    Implementation Rating
    7.3
    (48 ratings)
    10.0
    (1 ratings)
    Configurability
    7.3
    (2 ratings)
    -
    (0 ratings)
    Ease of integration
    8.9
    (5 ratings)
    -
    (0 ratings)
    Product Scalability
    7.3
    (7 ratings)
    -
    (0 ratings)
    Vendor post-sale
    9.1
    (3 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    9.1
    (3 ratings)
    -
    (0 ratings)