Hull CDP was a real-time rule and action engine that provided SaaS and Ecommerce businesses with more control over their customer data. Hull was acquired by MessageBird in April, 2021, and is no longer available.
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Twilio Segment
Score8.3 out of 10
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Segment is a customer data platform that helps engineering teams at companies like Tradesy, TIME, Inc., Gap, Lending Tree, PayPal, and Fender, etc., achieve time and cost savings on their data infrastructure, which was acquired by Twilio November 2020. The vendor says they also enable Product, BI, and Marketing teams to access 200+ tools (Mixpanel, Salesforce, Marketo, Redshift, etc.) to better understand and optimize customer preferences for growth— all integrations are pre-built and…
User Engagement in Sales at Appcues (Computer Software, 11-50 employees)
Chose Hull CDP (discontinued)
We actually use Segment as well as Zapier so I don't think I answered this part of the question correctly. Here's the piece, aggregating and connecting your systems is a challenge. Segment and Zapier will help connect your systems together but they will not necessarily help you …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Twilio
No answer on this topic
Key User Insights
Would buy again
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Delivers good value for the price
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Happy with the feature set
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Lived up to sales and marketing promises
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Implementation went as expected
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Features
Hull CDP (discontinued)
Twilio Segment
Tag Management
Comparison of Tag Management features of Hull CDP (discontinued) and Twilio Segment
Feature
Hull CDP (discontinued)
-
Ratings
Twilio Segment
7.6
2 Ratings
Tag library
00 Ratings
8.01 Ratings
Tag variable mapping
00 Ratings
8.01 Ratings
Ease of writing custom tags
00 Ratings
8.01 Ratings
Rules-driven tag execution
00 Ratings
7.01 Ratings
Tag performance monitoring
00 Ratings
7.01 Ratings
Page load times
00 Ratings
8.01 Ratings
Mobile app tagging
00 Ratings
7.01 Ratings
Library of JavaScript extensions
00 Ratings
7.52 Ratings
Audience Segmentation & Targeting
Comparison of Audience Segmentation & Targeting features of Hull CDP (discontinued) and Twilio Segment
Feature
Hull CDP (discontinued)
-
Ratings
Twilio Segment
7.6
2 Ratings
Standard visitor segmentation
00 Ratings
8.02 Ratings
Behavioral visitor segmentation
00 Ratings
7.52 Ratings
Traffic allocation control
00 Ratings
7.02 Ratings
Website personalization
00 Ratings
8.01 Ratings
Customer Data Management
Comparison of Customer Data Management features of Hull CDP (discontinued) and Twilio Segment