| Product | Rating | Most Used By | Product Summary | Starting Price |
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 Iconosquare | N/A | "Iconosquare is a social media analytics and management platform helping brands and Agencies with in-depth reporting and analysis for Instagram, Facebook, Twitter, LinkedIn, and TikTok." Iconosquare's social media analytics aim to enable users to: Make strategic decisions for Instagram, Facebook and Twitter based on concrete data; Build a brand using statistics; Save time with content scheduling, in-depth… | $29 per month per user | |
 Publer | N/A | Publer is a social media management tool used by individuals and businesses in crafting, scheduling, and analyzing their online presence across various social platforms. Publer aims to simplify the complexity of social media management, as a companion for digital marketers, influencers, and businesses of all sizes. Key Features: Scheduling: Publer enables users to plan and schedule posts across multiple social media platforms, to ensure a consistent… | $5 per month per user |
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| Entry-level Setup Fee | No setup fee | No setup fee | ||||||||||||||
| Additional Details | — | VAT not included in the price. 14 days money back guarantee. Discount available for annual pricing. | ||||||||||||||
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| Considered Both Products |  Iconosquare  Kèlene Poyurs Co-Founder Chose Iconosquare Iconograph was the first/best analytics platform we used to provide Instagram reports to clients. It stacks up well against other reporting platforms like Whatagraph and Agency Analytics, though it is not quite as feature-heavy as Agency Analytics.  Kelcey Zacarese Analytics Manager, Social Chose Iconosquare Iconosquare is definitely the easiest platform to read and has the most simple user interface in my opinion. Social Report definitely has more metrics you can use and more platforms to pair to gain more insights, yet the interface is outdated and harder for junior employees to …  Jared DeLong Communications Manager Chose Iconosquare We only looked at Iconosquare because there wasn't much else out there with the same level of analytics, filtering options and features that this tool offered for Instagram. Other tools have some Instagram analytics, but they don't focus on the data that needs to be looked at … |  Publer Chose Publer I dont know how the tool was called I used before , but the problem with that tool was, that I had to be online with my computer to post my scheduled postings. With Publer everything will be posted automatically  Gilbeli Girodier González Owner- CEO Chose Publer The price and the feature are what drove me to Publer. It was cheaper for the features and social accounts I needed. However, Publer is still on the expensive side. I overall will still recommend Publer to be able to start your own social media marketing business. Definitely …  Kathryn Rose Newey Marketing Chose Publer Easier to use. Free account with limited but relevant functionality for those just starting out or if you want to try Publer first. One of the best value for money social media content management sites I could find.  Jay Cin CEO | Founder Chose Publer Hands-down, way better fill in the gaps that we were experiencing with our previous software, so far been very pleased  Luke Welsh President Chose Publer By far the best for smaller agencies looking to get big efficiency at a small cost.  Rodney Lee Conover Owner Chose Publer We were using Hootsuite and while it was adequate, it
was also cumbersome and expensive, relative to Publer, which thank-god we
found. Not only does Publer download videos for you from many social media  Chris Murphy Owner Chose Publer The other tools I have tried are either cheaper because they are lacking features, or the interface and user experience is complicated and clunky - or, they are priced to only be affordable by much larger organizations. I don't think Publer is cheap, but for the cost, they are …  Charlie Winér Owner Chose Publer The cost! And better functions in the different social media accounts.  Thinh-Lay Wonesky Accessibility Consultant Chose Publer I can easily upgrade or downgrade my subscription based on my needs.  Sarah Bajc Owner Chose Publer Not quite as powerful but easier to use and much more cost effective. Plus the Publer customer service is awesome. The prescheduling system makes batch processing my work much more convenient, and you can "reuse" a prior post then just alter some text or swap out an image to …  Casey Carmical Owner Chose Publer Cloud Campaign worked well for the most part, but some workflows were difficult to understand. It was also too expensive for my purposes. Publer does everything that I used Cloud Campaign for and does it better and for a lower price. I would highly recommend it to Cloud …  Kalyn Wright CEO Chose Publer They were difficult to use and it was cumbersome and I felt like it was not very intuitive. |
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| Small Businesses |  Agency Analytics Score 9.9 out of 10 |  CoSchedule Marketing Suite Score 10.0 out of 10 |
| Medium-sized Companies |  Echobox Social Score 9.7 out of 10 | CoSchedule Marketing Suite Score 10.0 out of 10 |
| Enterprises |  Social Suite by Reputation.com Score 9.4 out of 10 | Social Suite by Reputation.com Score 9.4 out of 10 |
| All Alternatives | View all alternatives | View all alternatives |
| Iconosquare | Publer | |
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| Likelihood to Recommend | 8.0 (0 ratings) | 9.4 (0 ratings) |
| Usability | - (0 ratings) | 9.5 (0 ratings) |
| Support Rating | 9.4 (0 ratings) | - (0 ratings) |
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| Likelihood to Recommend |
 Peyton Dixon TikTok Lead |
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Jared DeLong Communications Manager |
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Kelcey Zacarese Analytics Manager, Social |
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| Likelihood to Renew | No answers on this topic |
Gilbeli Girodier González Owner- CEO |
| Usability | No answers on this topic |
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| Performance | No answers on this topic |
Gilbeli Girodier González Owner- CEO |
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Gilbeli Girodier González Owner- CEO |
| Alternatives Considered |
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 Dimitri Cassimatis Marketing Manager |
| Scalability | No answers on this topic |
Gilbeli Girodier González Owner- CEO |
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| ScreenShots | Iconosquare Screenshots      |
