Iconosquare

We use Iconosquare for analytics purposes. We are working to increase impressions and reach across all social channels, and Iconosquare helps us to analyze content and numbers. We use it weekly to track posts and profiles across Facebook, Instagram, and TikTok. The problem it is helping us solve is low reach and impressions. Iconosquare allows us to see what content is performing well and how that content is helping our channels to grow.

• Analytics.
• Being able to add multiple social profiles.
• Cost effective.

• Improved Reach.
• Improved Impressions.
• Content Analysis.

One of our biggest services is Instagram marketing, and we needed a good way to report on improvements and growth. We make use of Iconsquare, originally because it was the best platform that we have found for reporting on Instagram metrics for clients in a visually appealing way. It allows us to highlight all of the most important metrics in an easy-to-understand way, even for clients who aren't particularly savvy.

• Easy-to-understand reports
• Comprehensive reports

• The best way we've found to present Instagram reports to clients
• Highlights the most important metrics and makes it easy to show ROI to clients

Agency Analytics and Whatagraph

Adobe PhotoShop, Adobe Illustrator CC, Adobe InDesign, Google Forms, Ubersuggest

Support in the comparative analysis of client competition in the agency. Create dashboards with the main KPIs on Instagram and Facebook. Important tool for benchmarking improvements in hours to post, post density, tag density, and average engagement rate per post. Know quickly in a single dashboard a comparison of performance with that of the industry.

• Schedule Posts
• Comparison of Competitors
• create customizable reports

• Reduction of queries and questions in reports delivered to customers
• Growth in offers of new consulting services

• It's allowed us to view IG story metrics even after they have passed over the 14 day review in Instagram Insights
• The graphs are easy for us to send to clients as they are not very complex or complicated to read
• There have been no issues or errors with retrieving data with a quick turnaround.

Social Report, Sprout Social and Buffer

Sprout Social, Spredfast, Brandwatch

• It's allowed us to see which content resonates with our audience so we can post more similar images.
• It's allowed us to find other followers and hashtags that would be good to be associated with to grow our brand.
• It has helped us develop partnerships with other followers who it recommends we should know well based on their number of followers.

Emma, Kindful, ExpressionEngine, Slack, Intercom