Iconosquare vs. Social Suite by Reputation.com

A good match for someone looking into Iconosquare would be a social media manager looking to streamline their analytics process. It is for someone who may be pulling these numbers manually and wants a centralized location to pull numbers across platforms. Iconosquare also allows you to schedule your content, which provides another one-stop shop. Where it would be less suited is someone who may not use more than one social platform.

Incentivized

It's great at visualizing mentions of the brand/industry terms you've chosen to monitor, as well as information on the people who are using those terms. Automated email reports also help save time vs manually compiling and sending them. We haven't yet used the Facebook Audience analysis feature (costs extra), but it looks very useful.

Incentivized

• Provides in-depth analytics on engagement.
• Provides in-depth analytics on consistencies among your follower base.
• Provides insight into ways to grow your followership and refine your content.

Incentivized

• Reporting feature allows you to build unique, detailed reports based on your preferences
• Social stream allows you to see updates in real time and has a very attractive view
• Customer service is always helpful, responsive, and attentive
• Dashboard is very inviting and appealing

• Only accesses Facebook and Instagram analytics - no other platforms
• Does not separate paid and organic metrics
• A lot of features you need to pay extra for

Incentivized

• It would be nice to have a more aggregate way to delete unrelated mentions and change sentiment on mislabeled mentions. Right now, you have to scroll through the "Back" and "Next" pages to look at different time ranges, and it can take a long time to clear them all.
• One thing that we suggested a while ago but never got an update on was to be able to change sentiment/delete mentions from a specific time. We noticed that during one of our ad-hoc projects, there was a big pocket of unrelated mentions in one particular evening. Instead of being able to lump these mentions together and delete them, we had to do the above method of searching for these mentions and deleting a few at a time.

I have just gotten out of my contract and NUVI was very nice to extend more help to me in finding out ways the tool could be useful, but at this point, I declined as I've already spent months using it and still having difficulty. Perhaps for some other businesses or people, this is the perfect tool, just didn't work for me

See my previous comments

We never had a problem with customer support, nor really needed it. The UX of the site was easy to follow and simple to use.

Incentivized

Like other social media management platforms, Iconosquare has many similar features that allow for better Instagram management and monitoring. I'd say that for brands with a large focus on Instagram, or those looking to catapult their Instagram profile, Iconosquare is for you. For those looking for more robust social media management platforms that include other channels, Iconosquare might not be the platform for you.

Incentivized

NUVI and NetBase have mostly similar features, except for specific graphs offered by NetBase. Unless you need to do a lot of competitor trend/sentiment analysis in one graph, then you do not need to pay the huge price difference that is NetBase. You can create as many monitors as you like in NUVI, which is an easy way to track competitor conversation and compare to your own brand. You can't export charts the same way, but you can learn the same information. NUVI delivers tremendous value for the price and is a highly regarded tool.

Incentivized

• It helped to better guide our content on Instagram.
• Iconosquare allowed us to track our IG Stories analytics, which surprisingly few social analytics platforms can do.
• Iconosquare is a great tool to use when you get last-minute fire drill asks about Instagram performance and data.

Incentivized

• Efficiency - Weekly reporting has dropped from a few hours to roughly 30 minutes. Audience segmentation studies have dropped from a month to two weeks.
• ROI - NUVI is generally cheaper than most competitors. It's increased my margins.
• Happier clients - With greater efficiency comes faster turn around times and happier clients.