iContact vs. InboundWriter
| Product | Rating | Most Used By | Product Summary | Starting Price |
|---|---|---|---|---|
 iContact | Score6.8 out of 10 | N/A | iContact is an email marketing solution that was acquired by Vocus in 2012. The product is integrated with Facebook and Twitter and is aimed at SMBs with unlimited sending as a key feature. | $14 per month |
 InboundWriter | Score8 out of 10 | N/A | InboundWriter is a relatively focused content marketing tool containing predictive analytics, suggestions, and authoring guidelines for content optimization. InboundWriter has been backed by about $2.5 million in venture capital since its inception in 2011. | N/A |
| iContact | InboundWriter | |||||||||||||||
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| Editions & Modules |
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| Offerings |
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| Entry-level Setup Fee | No setup fee | No setup fee | ||||||||||||||
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| iContact | InboundWriter | |||||||||||||||||||||||||||||||
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| Email & Online Marketing |
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| Reporting & Analytics |
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| Pre-Send Testing |
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| Content Creation |
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| Content Publishing |
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| Content Reporting & Analytics |
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| iContact | InboundWriter | |
|---|---|---|
| Likelihood to Recommend | 8.0 | 8.0 |
| Likelihood to Renew | 3.4 | - |
| Usability | 8.0 | - |
| Availability | 9.0 | - |
| Performance | 8.0 | - |
| Support Rating | 9.9 | 8.0 |
| Online Training | 1.0 | - |
| Implementation Rating | 8.5 | - |
| Product Scalability | 7.0 | - |