iContact vs. Marketing Optimizer
| Product | Rating | Most Used By | Product Summary | Starting Price |
|---|---|---|---|---|
 iContact | Score6.8 out of 10 | N/A | iContact is an email marketing solution that was acquired by Vocus in 2012. The product is integrated with Facebook and Twitter and is aimed at SMBs with unlimited sending as a key feature. | $14 per month |
 Marketing Optimizer | Score9.8 out of 10 | N/A | Marketing Optimizer is a marketing automation solution. Features include email campaign automation, lead management, lead selling, A/B testing of campaigns, and call tracking. | $249 per month |
| iContact | Marketing Optimizer | |||||||||||||||
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| Editions & Modules |
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| Offerings |
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| Entry-level Setup Fee | No setup fee | No setup fee | ||||||||||||||
| Additional Details | — | Professional onboarding for all plans is $900 and includes basic website integration, unlimited training, and 30 days of hands-on configuration of your account. Additional call tracking phone numbers are billed at $5.00/mo for a toll-free number and $0.059/minute for usage. | ||||||||||||||
| More Pricing Information | ||||||||||||||||
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| Email & Online Marketing |
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| Reporting & Analytics |
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| Pre-Send Testing |
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| iContact | Marketing Optimizer | |
|---|---|---|
| Likelihood to Recommend | 8.0 | - |
| Likelihood to Renew | 3.4 | - |
| Usability | 8.0 | - |
| Availability | 9.0 | - |
| Performance | 8.0 | - |
| Support Rating | 9.9 | - |
| Online Training | 1.0 | - |
| Implementation Rating | 8.5 | - |
| Product Scalability | 7.0 | - |