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iContact vs. Oracle Marketing

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iContact

97 Reviews and Ratings

Oracle Marketing

649 Reviews and Ratings

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    iContact

    Score6.8 out of 10
    		N/AiContact is an email marketing solution that was acquired by Vocus in 2012. The product is integrated with Facebook and Twitter and is aimed at SMBs with unlimited sending as a key feature.

    $14

    per month

    Oracle Marketing

    Score7.1 out of 10
    		N/AOracle CX Marketing (formerly Oracle Marketing Cloud) is a solution designed to enable marketers to plan and execute automated marketing campaigns via email, display search, video advertising, and mobile while delivering a personalized customer experience for their prospects.

    $2,000

    per month

    Pricing
    iContactOracle Marketing
    Editions & Modules
    1500 Users
    $15.00
    per month
    2500 Users
    $25.00
    per month
    5000 Users
    $45.00
    per month
    No answers on this topic
    Offerings
    Pricing Offerings
    iContactOracle Marketing
    Free Trial
    NoNo
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeOptional
    Additional Details—CX Marketing pricing is a function of usage.
    More Pricing Information
    Community Pulse
    iContactOracle Marketing
    Considered Both Products
    iContact
    Richard Angeloni
    Director of Integrated Marketing Communciations in Marketing at Brown & Toland Physicians (Hospital & Health Care, 201-500 employees)
    Chose iContact
    We previously used another product, Vertical Response, but ultimately chose iContact because we felt the newsletter editor was more easily adaptable (from a brand perspective we were able to customize the template to fit our brand). Additionally, from a pricing standpoint, …
    Incentivized
    Oracle
    Richard Angeloni
    Director of Integrated Marketing Communciations in Marketing at Brown & Toland Physicians (Hospital & Health Care, 201-500 employees)
    Chose Oracle Marketing
    iContact and Vertical Response are email automation or email marketing programs for smaller companies or companies just getting started in email marketing automation. These programs actually provide many useful features, but a program like Oracle's Eloqua is many times more …
    Incentivized
    Key User Insights
    Would buy again
    No answers on this topic
    No answers on this topic
    Delivers good value for the price
    No answers on this topic
    No answers on this topic
    Happy with the feature set
    No answers on this topic
    No answers on this topic
    Lived up to sales and marketing promises
    No answers on this topic
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    No answers on this topic
    Features
    iContactOracle Marketing
    Email & Online Marketing
    Comparison of Email & Online Marketing features of iContact and Oracle Marketing
    Feature
    iContact
    6.6
    26 Ratings
    Oracle Marketing
    9.3
    133 Ratings
    WYSIWYG email editor7.024 Ratings10.0117 Ratings
    Dynamic content7.021 Ratings9.0120 Ratings
    Ability to test dynamic content5.021 Ratings9.0116 Ratings
    Landing pages7.014 Ratings8.0124 Ratings
    A/B testing5.017 Ratings10.0118 Ratings
    Mobile optimization7.021 Ratings10.0113 Ratings
    Email deliverability reporting7.025 Ratings10.0127 Ratings
    List management8.025 Ratings9.0126 Ratings
    Triggered drip sequences6.015 Ratings9.0108 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of iContact and Oracle Marketing
    Feature
    iContact
    8.0
    26 Ratings
    Oracle Marketing
    8.3
    123 Ratings
    Dashboards8.026 Ratings9.0122 Ratings
    Standard reports8.025 Ratings8.0120 Ratings
    Custom reports8.015 Ratings8.0113 Ratings
    Pre-Send Testing
    Comparison of Pre-Send Testing features of iContact and Oracle Marketing
    Feature
    iContact
    7.0
    1 Ratings
    Oracle Marketing
    -
    Ratings
    URL Validation7.01 Ratings00 Ratings
    Link Tracking7.01 Ratings00 Ratings
    Image Validation7.01 Ratings00 Ratings
    Inbox Display7.01 Ratings00 Ratings
    Email Accessibility Tools7.01 Ratings00 Ratings
    Spelling and Grammar Check7.01 Ratings00 Ratings
    Spam Testing7.01 Ratings00 Ratings
    Email Previews7.01 Ratings00 Ratings
    Lead Management
    Comparison of Lead Management features of iContact and Oracle Marketing
    Feature
    iContact
    -
    Ratings
    Oracle Marketing
    8.5
    118 Ratings
    Lead nurturing automation00 Ratings10.0110 Ratings
    Lead scoring and grading00 Ratings8.0104 Ratings
    Data quality management00 Ratings8.0109 Ratings
    Automated sales alerts and tasks00 Ratings8.089 Ratings
    Campaign Management
    Comparison of Campaign Management features of iContact and Oracle Marketing
    Feature
    iContact
    -
    Ratings
    Oracle Marketing
    9.5
    109 Ratings
    Calendaring00 Ratings9.094 Ratings
    Event/webinar marketing00 Ratings10.099 Ratings
    Social Media Marketing
    Comparison of Social Media Marketing features of iContact and Oracle Marketing
    Feature
    iContact
    -
    Ratings
    Oracle Marketing
    9.5
    72 Ratings
    Social sharing and campaigns00 Ratings10.070 Ratings
    Social profile integration00 Ratings9.066 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of iContact and Oracle Marketing
    Feature
    iContact
    -
    Ratings
    Oracle Marketing
    9.5
    120 Ratings
    API00 Ratings9.0105 Ratings
    Role-based workflow & approvals00 Ratings10.089 Ratings
    Customizability00 Ratings9.0109 Ratings
    Integration with Salesforce.com00 Ratings10.088 Ratings
    Integration with Microsoft Dynamics CRM00 Ratings9.048 Ratings
    Integration with SugarCRM00 Ratings10.037 Ratings
    User Ratings
    iContactOracle Marketing
    Likelihood to Recommend
    8.0
    (45 ratings)
    7.0
    (246 ratings)
    Likelihood to Renew
    3.4
    (19 ratings)
    10.0
    (92 ratings)
    Usability
    8.0
    (6 ratings)
    10.0
    (15 ratings)
    Availability
    9.0
    (1 ratings)
    8.1
    (9 ratings)
    Performance
    8.0
    (1 ratings)
    6.6
    (5 ratings)
    Support Rating
    9.9
    (9 ratings)
    9.9
    (16 ratings)
    In-Person Training
    -
    (0 ratings)
    7.3
    (3 ratings)
    Online Training
    1.0
    (1 ratings)
    7.6
    (11 ratings)
    Implementation Rating
    8.5
    (2 ratings)
    8.8
    (10 ratings)
    Configurability
    -
    (0 ratings)
    6.4
    (1 ratings)
    Ease of integration
    -
    (0 ratings)
    2.0
    (2 ratings)
    Product Scalability
    7.0
    (1 ratings)
    8.5
    (120 ratings)
    Vendor post-sale
    -
    (0 ratings)
    6.4
    (1 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    7.3
    (1 ratings)