Dealertrack vs. IDMS by DealerSocket

DealerSocket is well suited for a scenario in which an auto or motorcycle dealer needs a one-stop, all-inclusive software for CRM and marketing. It can be cost prohibitive so a small dealership may not use all the features or be able to afford the high cost of the software.

Incentivized

• They are the orginal auto CRM with a full suite
• Great Mobile App
• Great integrations

Incentivized

• The service scheduler is mediocre at best. It offers very little control over what's coming in and is extremely clunky.
• Adding a new user is a terrible experience for service. They need to be added to the BlackBird side, then to the scheduler as an adviser, then given permissions as a user, then given override permissions. It's way too complicated.
• Their support team knew less about their scheduler than I did. I was almost training them within a week.

Incentivized

We were using CDK CRM for the sales side of things, which was greatly outdated and DealerSocket absolutely blew it out of the water. However, we were using Xtime for service prior to the switch and after just 10 months, we are back to our original system. We wanted to integrate both sales and service within the same system, which is why we went with DealerSocket, but it's not worth all the trouble it brings.

Incentivized

• Not sure financially what the impact was, but I do know that our CSI scores in service dropped dramatically after implementing DealerSocket.

Incentivized