Influ2 vs. Salesforce Marketing Cloud
| Product | Rating | Most Used By | Product Summary | Starting Price |
|---|---|---|---|---|
 Influ2 | Score10 out of 10 | Mid-Size Companies (51-1,000 employees) | Influ2 is a first person-based marketing platform, presenting a new approach to account-based marketing. The solution enables B2B marketers to target chosen decision-makers, capture their intent, and track engagement at the individual level. The company boasts 75+ enterprise and medium-sized clients globally, including Fortune 500 B2B enterprises such as NVIDIA, Capgemini, and Episerver. Influ2 runs offices in NY and CA, with 50+ employees on board. Influ2 platform allows users… | N/A |
 Salesforce Marketing Cloud | Score8.1 out of 10 | N/A | Marketing Cloud is an AI-powered, cloud-based digital marketing platform within the Salesforce Customer 360 ecosystem. Marketers can segment their audience, deliver personalized messages, track campaign performance, engage leads and accounts, and optimize strategies based on real-time insights. | $1,250 per month per installation |
| Influ2 | Salesforce Marketing Cloud | |||||||||||||||
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| Editions & Modules | No answers on this topic |
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| Offerings |
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| Entry-level Setup Fee | No setup fee | No setup fee | ||||||||||||||
| Additional Details | Pricing is based on the number of people targeted by a client. | — | ||||||||||||||
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| Engagement |
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| Ad Campaigns |
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| Audience Segmentation & Targeting |
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| ABM Integrations |
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| Email & Online Marketing |
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| Lead Management |
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| Campaign Management |
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| Reporting & Analytics |
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| Platform & Infrastructure |
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| Influ2 | Salesforce Marketing Cloud | |
|---|---|---|
| Likelihood to Recommend | 9.7 | 8.1 |
| Likelihood to Renew | - | 8.1 |
| Usability | - | 4.1 |
| Availability | - | 10.0 |
| Performance | - | 9.6 |
| Support Rating | - | 7.0 |
| In-Person Training | - | 5.0 |
| Online Training | - | 8.1 |
| Implementation Rating | - | 3.0 |
| Contract Terms and Pricing Model | - | 5.0 |
| Ease of integration | - | 7.0 |
| Product Scalability | - | 7.6 |
| Vendor post-sale | - | 8.0 |
| Vendor pre-sale | - | 7.0 |