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Insightly Marketing vs. Salesforce Marketing Cloud

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Insightly Marketing

    Score4.5 out of 10
    N/AInsightly Marketing is marketing automation made simple. It is built on the same platform as Insightly CRM, so customer data flows freely between the two systems in real time, giving users and their teams access to actionable insights faster. The vendor states it has an easy-to-use interface for creating customer journeys, email templates, customer newsletters and shareable dashboards. WIth it, they say users can build engaging campaigns and grow a pipeline to support sales in minutes.

    $99

    per month

    Salesforce Marketing Cloud

    Score8.1 out of 10
    N/AMarketing Cloud is an AI-powered, cloud-based digital marketing platform within the Salesforce Customer 360 ecosystem. Marketers can segment their audience, deliver personalized messages, track campaign performance, engage leads and accounts, and optimize strategies based on real-time insights.

    $1,250

    per month per installation

    Pricing
    Insightly MarketingSalesforce Marketing Cloud
    Editions & Modules
    Plus
    $99 per month
    billed annually
    Professional
    $499 per month
    billed annually
    Enterprise
    $999 per month
    billed annually
    Account Engagement
    $1,250
    per month
    Engagement
    $1,250
    per month
    Intelligence
    $3,000
    per month
    Loyalty Management
    $20,000
    per month
    Personalization
    $100,000
    per year
    Data Cloud for Marketing
    $108,000
    per year
    Offerings
    Pricing Offerings
    Insightly MarketingSalesforce Marketing Cloud
    Free Trial
    NoYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesYes
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Features
    Insightly MarketingSalesforce Marketing Cloud
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Insightly Marketing and Salesforce Marketing Cloud
    Feature
    Insightly Marketing
    7.8
    2 Ratings
    Salesforce Marketing Cloud
    7.9
    167 Ratings
    WYSIWYG email editor7.01 Ratings8.1118 Ratings
    Dynamic content7.02 Ratings7.6149 Ratings
    Ability to test dynamic content7.52 Ratings7.7108 Ratings
    Landing pages7.52 Ratings7.8117 Ratings
    A/B testing7.01 Ratings7.9147 Ratings
    Mobile optimization10.01 Ratings7.3107 Ratings
    Email deliverability reporting7.01 Ratings8.2128 Ratings
    List management9.02 Ratings8.6125 Ratings
    Triggered drip sequences00 Ratings8.191 Ratings
    Lead Management
    Comparison of Lead Management features of Insightly Marketing and Salesforce Marketing Cloud
    Feature
    Insightly Marketing
    9.5
    1 Ratings
    Salesforce Marketing Cloud
    8.3
    121 Ratings
    Lead nurturing automation10.01 Ratings8.3107 Ratings
    Lead scoring and grading9.01 Ratings8.3108 Ratings
    Data quality management00 Ratings8.1113 Ratings
    Automated sales alerts and tasks00 Ratings8.699 Ratings
    Campaign Management
    Comparison of Campaign Management features of Insightly Marketing and Salesforce Marketing Cloud
    Feature
    Insightly Marketing
    9.0
    1 Ratings
    Salesforce Marketing Cloud
    7.8
    111 Ratings
    Calendaring9.01 Ratings8.3100 Ratings
    Event/webinar marketing9.01 Ratings7.394 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Insightly Marketing and Salesforce Marketing Cloud
    Feature
    Insightly Marketing
    8.5
    2 Ratings
    Salesforce Marketing Cloud
    8.2
    121 Ratings
    Dashboards8.52 Ratings8.4115 Ratings
    Standard reports9.02 Ratings8.4120 Ratings
    Custom reports7.92 Ratings7.997 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Insightly Marketing and Salesforce Marketing Cloud
    Feature
    Insightly Marketing
    8.2
    2 Ratings
    Salesforce Marketing Cloud
    7.6
    121 Ratings
    API8.02 Ratings7.087 Ratings
    Customizability8.52 Ratings7.4108 Ratings
    Role-based workflow & approvals00 Ratings7.586 Ratings
    Integration with Salesforce.com00 Ratings8.3110 Ratings
    Integration with Microsoft Dynamics CRM00 Ratings8.713 Ratings
    Integration with SugarCRM00 Ratings7.610 Ratings
    Third-party software integrations00 Ratings6.921 Ratings
    Social Media Marketing
    Comparison of Social Media Marketing features of Insightly Marketing and Salesforce Marketing Cloud
    Feature
    Insightly Marketing
    -
    Ratings
    Salesforce Marketing Cloud
    8.2
    85 Ratings
    Social sharing and campaigns00 Ratings8.480 Ratings
    Social profile integration00 Ratings8.036 Ratings
    User Ratings
    Insightly MarketingSalesforce Marketing Cloud
    Likelihood to Recommend
    1.0
    (3 ratings)
    8.1
    (325 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    8.1
    (114 ratings)
    Usability
    1.0
    (1 ratings)
    4.1
    (35 ratings)
    Availability
    -
    (0 ratings)
    10.0
    (11 ratings)
    Performance
    -
    (0 ratings)
    9.6
    (9 ratings)
    Support Rating
    -
    (0 ratings)
    7.0
    (36 ratings)
    In-Person Training
    -
    (0 ratings)
    5.0
    (4 ratings)
    Online Training
    -
    (0 ratings)
    8.1
    (7 ratings)
    Implementation Rating
    -
    (0 ratings)
    3.0
    (17 ratings)
    Contract Terms and Pricing Model
    -
    (0 ratings)
    5.0
    (1 ratings)
    Ease of integration
    -
    (0 ratings)
    7.0
    (2 ratings)
    Product Scalability
    -
    (0 ratings)
    7.6
    (34 ratings)
    Vendor post-sale
    -
    (0 ratings)
    8.0
    (3 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    7.0
    (3 ratings)