Chose Instapage
Clickfunnels for more complex funnels and sales pages, Insatpage for simple opt ins, and I use dont use leadpages at all in anymore. It just didn't have the quality and I customization I was looking for.
Instapage vs. Leadpages
Instapage vs. Leadpages
| Product | Rating | Most Used By | Product Summary | Starting Price |
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 Instapage | Mid-Size Companies (51-1,000 employees) | Instapage is used by marketers to create, optimize, and personalize landing pages without coding skills. With its built-in optimization tools like A/B Testing, Ad-to-Page Personalization, and Heatmaps, marketers can launch more campaigns faster and accelerate their conversions. | $99 per month 15,000 unique monthly visitors | |
 Leadpages | Small Businesses (1-50 employees) | Leadpages is a landing page software that helps to grow small businesses without tech headaches. Leadpages can be used with or without WordPress, on Leadpages' servers or on the user's own. Leadpages aims to eliminate the high cost of website developers and freelancers when creating a company's most important marketing web pages. Included in all plans: Unlimited landing pages, pop-ups, and alert bars for lead generation and sales Website builder for a… | $49 per month |
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| Entry-level Setup Fee | No setup fee | No setup fee | ||||||||||||||
| Additional Details | 20% discount for annual pricing. | Save 25% by choosing an annual plan (3 months free). Standard ($444), Pro ($888), Advanced (Call Us) | ||||||||||||||
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| Considered Both Products |  Instapage  Michael Dell'Arciprete Marketing Director Chose Instapage Instapage is a more complete package with an editor function, a large selection of multi-component templates, a reporting dashboard, basic SEO tools, customization functionality and excellent site speed and site performance standards. We choose Instapage because it had all …  Darian Rawson Senior Designer Developer Chose Instapage I prefer Unbounce to Instapage even though the end result may be a nicer-looking page, the pages are not the desired outcome. Lead generation and engagement trump design, for all intents and purposes. So don't focus on the best-looking page as long as the pages are good clean …  Rajiv Chidambaram, BE, MBA Marketing Manager Chose Instapage We also use MailChimp's new functionality to build landing pages. It has some advantages since we use MailChimp as our email marketing system. However it is not as user-friendly as Instapage - and we only use it for certain simple campaigns that don't need us to be creative …  Chris Lesner Founder & CEO Chose Instapage I know there are a lot of options for building quick landing pages out there, but Instapage makes it so easy to use. Think of them like Apple, the clean, friendly, easy to use option. Everyone else seems to make this a little more complex than I think it needs to be.  Brad Meinen Marketing Technologist Chose Instapage Instapage is easier to build pages, but does not have all the integrated functionality that SharpSpring has.  Josh Summerhays VP of Product Development Chose Instapage Prior to using Instapage, I had only ever used Unbounce. I wanted to see what other tools brought to the table and Instapage was the one we went with at first. I prefer Instapage's interface to Unbounce, but the underlying functionality turned out to not be the best fit for our …  Vincent Misiewicz Sr. Search Engine Marketing Analyst Chose Instapage Optimizely - More expensive and responsive functionality is less reliable. The WYSIWYG editor is also a little more difficult to use and many times requires custom coding for desired experience. The A/B testing tools are a little more sophisticated, but Instapage is sufficient …  Austin Schmidt Founder + Chief Solution Builder Chose Instapage I found Instapage and Leadpages similar in a lot of ways. Both are good solutions. Instapage has a little better of a drag n drop builder. A little more flexible. Leadpages actively restricted form embed code to upsell their integration packages. Not cool IMO.  McKay Salisbury Advertising Manager Chose Instapage Instapage is the easiest to use. It is also the cheapest. Instapage is the most flexible for customizing the mobile versions of your page (you can make changes on the mobile version without ever having it change the desktop version without you knowing). It also seems to be the …  Josh Manfredi Marketing Automation Manager Chose Instapage Easier to use and publish. Quicker from point A to point B.  Jan Michael Aldea Founder Chose Instapage Because of its ease of use, Instapage remains a staple in our marketing stack. While we are using native landing pages in Wordpress more and more (because we have more skill and resources) and implementing the landing page page builder in Sharpspring, if we got into a pinch …  Tamara Newman Director of Marketing Chose Instapage HubSpot was terrible because it required a lot of coding experience if you wanted to work outside the given 4-5 templates. If you wanted a new template built, or to rebrand existing templates, they charged you. Very inflexible program and was very challenged by it. Our main …  Grace Conyers Founder, CEO Chose Instapage I can't remember all the alternatives we looked at. It was a long time ago, and there were a lot. The number one competitor was LeadPages... and then there were a few that were WordPress plugins that we seriously looked at. We passed all of them up in favour of Instapages …  Meredith Oakes Marketing Director Chose Instapage GetResponse is a little easier to use and see how pages work out across the different devices, and it is significantly more expensive than GetResponse. However, it is much more affordable than Sales Engine and Callidus Cloud Marketing Automation - which are full marketing …  Susan Aldea Founder & CEO Chose Instapage We are SharpSpring clients and love many aspects of their marketing automation platform. Because their landing page features and functionality need some refining, we still use Instapage frequently to service our clients' needs. We plan to use Instapage for as long as we need to …  Ryan Olsen 📱 Digital Content Specialist Chose Instapage Used ION Interactive. Instapage is much easier to use than ION, but doesn't feel as powerful, which is great for nimble campaigns.  Tarzan Kay Kalryzian Conversion Copywriter Chose Instapage I've used OptimizePress as well, but I like the ease of editing even more with Instapage, and there are a lot of great templates and preloaded dummy content.  Eric Cozart President Chose Instapage Before finding Instapage, we used literally every landing page builder out there. NONE of them offered a free getting started plan. They all want to take your credit card and hold a deposit hostage in case you don't like their system. Well I NEVER try anything without a free … |  Leadpages  Amy Hayes Owner & Founder Chose Leadpages I have used Mailchimp for clients, and use ActiveCampaign personally for my email marketing and have used it for clients, but prefer Leadpages for the frontend of the opt-in process because of its analytics and performance metrics. Leadpages makes it super easy to see what's …  John Pohly Real Estate Agent & Author Chose Leadpages I used Unbounce in 2012 for a year before Leadpages. Unbounce did not have the features I needed and was not very intuitive. ClickFunnels is designed to be a full-funnel system but I have found the beginning part of a funnel (mainly the landing page) with ClickFunnels to be very …  Haley Fox President & CEO Chose Leadpages Well, Drip is part of leadpages, however it is more of what the title means. It does drip campaigns, where they come in and it drips them all over the place finding out what they truly need. The other platforms are fairly good, but they do not have all the functions that …  Matthew Gehrman Agency Principal Chose Leadpages When test driving Leadpages we also took a look at Instapage which, though powerful in a variety of ways, was, in my opinion, overpriced for what you were getting. I will say during our Instapage trial I was impressed by the integration and reporting capabilities, however, they …  Javier Velazquez Co-Founder Chose Leadpages Unbounce is a great product, but if you're new to landing page builders and running lead generation campaigns in general, then I would recommend Leadpages due to the pricing and scalability (unlimited pages). You'll soon find out how important landing page design is, and how …  Justin Roodman Product Marketing Manager Chose Leadpages Leadpages' and Unbounce's landing pages are both built using drag-and-drop editors, are mobile friendly (responsive), and feature a reasonable suite of integrations - including Wordpress. Both offer plans that feature A/B testing. The deciding factor for us in choosing …  Evan Kubitschek Digital Marketing Manager Chose Leadpages We selected Leadpages over Unbounce because Unbounce had awful analytics options - it was incredibly difficult to measure ROI on that platform. The builders are roughly the same, from the perspective of using a WYSIWYG editor.  Stacy Brookman Creator/Instructor/Podcaster Chose Leadpages I have used Podcast Websites and Kajabi both with Leadpages and outside of LeadPages. I ended up leaving LeadPages because Kajabi and Podcast Websites have everything I need and the cost overall was less. LeadPages is a good starter program, so don't hesitate to get it if …  Davide Di Giorgio Founder & President Chose Leadpages While ClickFunnels offers some features that LeadPages does not, it is far more complex to use (when you really get into it) and their support is absolutely terrible in comparison.  Tim Bost Owner Chose Leadpages Leadpages is much more flexible, easier to use, and generally satisfying in delivering high-quality results. Compared to other page builders, it offers an experience that features a lot fewer moments of frustration or bewilderment. Although it represents a noteworthy financial …  Greg Dungan Owner Chose Leadpages I believe that Leadpages is the most full-featured and reliable solution for hosting landing pages and creating forms. What it didn't offer until recently was the ability to manage email campaigns and customer lists. Their Drip product offers some of that functionality now. …  Ashlie Pappas Holistic Health Practitioner / Personal Trainer / Essential Oil Expert Chose Leadpages Infusionsoft and Mailchimp both prohibit the ability to really do a lot in terms of easily customizing the landing page. Divi does allow for almost limitless customization but it is not time efficient and there are too many working parts to make sure are in place to confidently …  Conrad O'Connell Lead Consultant & Founder Chose Leadpages Leadpages is less expensive, has options for WordPress import and also has a better support team in place in my opinion. I actually use both Leadpages and Unbounce depending on the goal of the page -- for speed, Leadpages wins but for custom and the drag/drop builder, Unbounce …  Liam Crow Senior Marketing Director Chose Leadpages They crush Infusionsoft's landing pages which seem like a very low priority for Infusionsoft. It is a necessity to have Leadpages if you are making landing pages and using Leadpages.  Johanna Goode Marketing and Customer Advocate Chose Leadpages Generally found Leadpages to be more flexible for building content, to better match them to our branding and our website.  Katie Bentley Media Marketing Manager Chose Leadpages Other than Leadpages, I also use Instapage for creating high quality landing pages for my business. While I like them both I tend to lean towards Leadpages because of Leadpages integration settings. I love how customization is so easy and flexible with Instapage but I found … |
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| Instapage | Leadpages | |
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| Small Businesses |  Zoho LandingPage Score 9.4 out of 10 | Zoho LandingPage Score 9.4 out of 10 |
| Medium-sized Companies |  LocaliQ Score 9.0 out of 10 | LocaliQ Score 9.0 out of 10 |
| Enterprises |  Adobe Marketo Engage Score 8.1 out of 10 | Adobe Marketo Engage Score 8.1 out of 10 |
| All Alternatives | View all alternatives | View all alternatives |
| Instapage | Leadpages | |
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| Likelihood to Recommend | 7.7 (0 ratings) | 1.0 (0 ratings) |
| Usability | 8.0 (0 ratings) | 9.0 (0 ratings) |
| Support Rating | 9.1 (0 ratings) | 6.4 (0 ratings) |
| Instapage | Leadpages | |
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| Likelihood to Recommend |
Josh Summerhays VP of Product Development |
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| Pros |
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 Michelle Markelz ABM Manager |
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| Usability |
Eric Cozart President |
John Pohly Real Estate Agent & Author |
| Support Rating |
Eric Cozart President |
Tim Bost Owner |
| Alternatives Considered |
Rajiv Chidambaram, BE, MBA Marketing Manager |
Tim Bost Owner |
| Return on Investment |
Tamara Newman Director of Marketing |
Amy Hayes Owner & Founder |
| ScreenShots | Instapage Screenshots     | Leadpages Screenshots      |