Instapage vs. Unbounce

Instapage

Unbounce

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Instapage	Score7.6 out of 10	Mid-Size Companies (51-1,000 employees)	Instapage is used by marketers to create, optimize, and personalize landing pages without coding skills. With its built-in optimization tools like A/B Testing, Ad-to-Page Personalization, and Heatmaps, marketers can launch more campaigns faster and accelerate their conversions.	$99 per month per user
Unbounce	Score8.1 out of 10	Mid-Size Companies (51-1,000 employees)	Unbounce is a landing page builder for marketers. Marketers can use the drag and drop platform to create customized, responsive landing pages for their marketing campaigns.	$99 per month

Pricing

Instapage

Unbounce

Create: $99
per month 15,000 unique monthly visitors
Optimize: starting at $199
per month starting with 30,000 unique monthly visitors
Convert: Custom Pricing

Build: $99
per month
Experiment: $149
per month
Optimize: $249
per month
Agency: Contact Sales

Pricing Offerings
Instapage	Unbounce
Free Trial
Yes	Yes
Free/Freemium Version
No	No
Premium Consulting/Integration Services
No	Yes

No setup fee

Optional

20% discount for annual pricing.

All plans include: Unlimited conversions, Unlimited subdomains, 1000+ integrations, Built-in AI copywriting, and Customer support. Discount available for annual pricing.

Community Pulse
Key User Insights
	Instapage	Unbounce
Considered Both Products	airSlate, Inc Darian Rawson Senior Designer Developer in Marketing at AdventHealth (Design, 10,001+ employees) Chose Instapage I prefer unbounce to Instapage even though the end result may be a nicer-looking page, the pages are not the desired outcome. Lead generation and engagement trump design, for all intents and purposes. So don't focus on the best-looking page as long as the pages are good clean … Incentivized Helpful? Verified User Chose Instapage The Instapage editor is super flexible and easy to use. You can move any element to any spot on the canvas. Instapage and unbounce have better editors when it comes to flexibility and control. Leadpages and HubSpot offer visual drag-and-drop design but both of them are more … Incentivized Helpful? Josh Summerhays VP of Product Development in Product Management at Elevated Worldwide (Professional Training & Coaching, 1-10 employees) Chose Instapage Prior to using Instapage, I had only ever used Unbounce. I wanted to see what other tools brought to the table and Instapage was the one we went with at first. I prefer Instapage's interface to Unbounce, but the underlying functionality turned out to not be the best fit for our … Incentivized Helpful? McKay Salisbury Advertising Manager in Marketing at Elemerce (Retail, 11-50 employees) Chose Instapage Instapage is the easiest to use. It is also the cheapest. Instapage is the most flexible for customizing the mobile versions of your page (you can make changes on the mobile version without ever having it change the desktop version without you knowing). It also seems to be the … Incentivized Helpful? Michael Dell'Arciprete Marketing Director in Marketing at People's Trust Insurance (Insurance, 501-1000 employees) Chose Instapage Instapage is a more complete package with an editor function, a large selection of multi-component templates, a reporting dashboard, basic SEO tools, customization functionality and excellent site speed and site performance standards. We choose Instapage because it had all … Incentivized Helpful?	Unbounce Verified User Chose Unbounce Instapage is like Unbounce, but Unbounce has more customization options and better ratings. Hubspot on the other hand is a complete package, just that I think their Drag and drop builder is not easy to grasp and it is more complicated than Unbounce. Incentivized Helpful? Verified User Chose Unbounce Instapage offers a/b testing and supports AMP. I haven't verified if Unbounce does too. We used a product called instabuider prior to both, which is a WordPress plugin' , There's more control with Unbounce than other page builders. We also found that there are more usable … Incentivized Helpful? Michael Dell'Arciprete Director of Customer Acquisition in Marketing at People's Trust Insurance Company (Insurance, 501-1000 employees) Chose Unbounce Instapage is a very good product for landing page deployment. Unbounce has an advantage when it comes to site messaging. We are able to make site updates on specific areas of our web site that provide relevant content to very unique segments of our customer audience. The … Incentivized Helpful? Verified User Chose Unbounce Unbounce seems to be more complete and better suited for non-programmers. While Instapage has a slick UI and feel to it, when you get into actually using Instapage you find yourself looking for features that are standard in Unbounce like lead handling and script management. On … Incentivized Helpful? Verified User Chose Unbounce Unbounce is a robust tool that will allow users to continuously create and optimize landing pages as they grow. The product overall is easy to get started with, but it may take some time to set up and get used to the navigation. Support from tech, design and marketing teams … Incentivized Helpful? J.P. VanderLinden Director Of Operations in Marketing at EmberTribe (Marketing and Advertising, 11-50 employees) Chose Unbounce Unbounce is much more expensive than options like Leadpages and Instapage, but the polish of the platform and functionality are lightyears ahead. The user interface is much more intuitive, the visual editor makes changing designs and layouts simple, and the form builder seems … Incentivized Helpful? Evan Laird Senior Marketing Manager in Marketing at Galactic Fed (Internet, 51-200 employees) Chose Unbounce Despite my review for unbounce being not the greatest review or score in the world, when stacked up against its two biggest competitors, I'd prefer Unbounce over Leadpages and Instapage. Leadpages drag and drop editor, integrations, and overall UI/UX is 10x worse than unbounce … Incentivized Helpful? Verified User Chose Unbounce Unbounce seems more robust while also being easier to use than other similar landing page creators. The interface is Unbounce's main strength, allowing just about anyone to create a page in as little as thirty minutes. Incentivized Helpful? Jess Davis Production Coordinator in Marketing at Wyatt Investment Research (Investment Management, 11-50 employees) Chose Unbounce We made the switch for tracking purposes, as well as the design elements. Better fit for our company. Incentivized Helpful?
	Would buy again
	No answers on this topic	No answers on this topic
	Delivers good value for the price
	No answers on this topic	No answers on this topic
	Happy with the feature set
	No answers on this topic	No answers on this topic
	Lived up to sales and marketing promises
	No answers on this topic	No answers on this topic
	Implementation went as expected
No answers on this topic	No answers on this topic

Features

Instapage

Unbounce

Comparison of SEO and Conversion Optimization features of Instapage and Unbounce
Feature	Instapage 7.6 3 Ratings	Unbounce 6.9 14 Ratings
Landing page A/B testing:	8.03 Ratings	6.813 Ratings
Dynamic page text replacement	7.33 Ratings	7.010 Ratings
Real-time analytics dashboard	8.03 Ratings	7.113 Ratings
SEO tools	7.73 Ratings	6.513 Ratings
Optimization recommendations	7.03 Ratings	7.012 Ratings

User Ratings
	Instapage	Unbounce
Likelihood to Recommend	7.7 (28 ratings)	8.2 (51 ratings)
Likelihood to Renew	- (0 ratings)	7.7 (9 ratings)
Usability	8.0 (2 ratings)	7.0 (3 ratings)
Availability	- (0 ratings)	9.1 (1 ratings)
Support Rating	9.1 (1 ratings)	9.6 (4 ratings)
Implementation Rating	- (0 ratings)	6.0 (1 ratings)

Instapage vs. Unbounce

Instapage

Unbounce

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