Instapage vs. Unbounce

Instapage

Unbounce

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Instapage	Score 7.6 out of 10	Mid-Size Companies (51-1,000 employees)	Instapage is used by marketers to create, optimize, and personalize landing pages without coding skills. With its built-in optimization tools like A/B Testing, Ad-to-Page Personalization, and Heatmaps, marketers can launch more campaigns faster and accelerate their conversions.	$99 per month 15,000 unique monthly visitors
Unbounce	Score 8.2 out of 10	Mid-Size Companies (51-1,000 employees)	Unbounce is a landing page builder for marketers. Marketers can use the drag and drop platform to create customized, responsive landing pages for their marketing campaigns.	$99 per month

Pricing

Instapage

Unbounce

Editions & Modules

Create: $99
per month 15,000 unique monthly visitors
Optimize: starting at $199
per month starting with 30,000 unique monthly visitors
Convert: Custom Pricing

Build: $99
per month
Experiment: $149
per month
Optimize: $249
per month
Agency: Contact Sales

Offerings

Pricing Offerings
Instapage	Unbounce
Free Trial
Yes	Yes
Free/Freemium Version
No	No
Premium Consulting/Integration Services
No	No

Entry-level Setup Fee

No setup fee

Optional

Additional Details

20% discount for annual pricing.

All plans include: Unlimited conversions, Unlimited subdomains, 1000+ integrations, Built-in AI copywriting, and Customer support. Discount available for annual pricing.

More Pricing Information

Community Pulse
	Instapage	Unbounce
Considered Both Products	Instapage Michael Dell'Arciprete Marketing Director Chose Instapage Instapage is a more complete package with an editor function, a large selection of multi-component templates, a reporting dashboard, basic SEO tools, customization functionality and excellent site speed and site performance standards. We choose Instapage because it had all … Incentivized Helpful? Darian Rawson Senior Designer Developer Chose Instapage I prefer Unbounce to Instapage even though the end result may be a nicer-looking page, the pages are not the desired outcome. Lead generation and engagement trump design, for all intents and purposes. So don't focus on the best-looking page as long as the pages are good clean … Incentivized Helpful? Verified User Anonymous Chose Instapage The Instapage editor is super flexible and easy to use. You can move any element to any spot on the canvas. Instapage and Unbounce have better editors when it comes to flexibility and control. Leadpages and HubSpot offer visual drag-and-drop design but both of them are more … Incentivized Helpful? Rajiv Chidambaram, BE, MBA Marketing Manager Chose Instapage We also use MailChimp's new functionality to build landing pages. It has some advantages since we use MailChimp as our email marketing system. However it is not as user-friendly as Instapage - and we only use it for certain simple campaigns that don't need us to be creative … Incentivized Helpful? Verified User Anonymous Chose Instapage Reviews were good and functionality was decent for the price. Incentivized Helpful? Chris Lesner Founder & CEO Chose Instapage I know there are a lot of options for building quick landing pages out there, but Instapage makes it so easy to use. Think of them like Apple, the clean, friendly, easy to use option. Everyone else seems to make this a little more complex than I think it needs to be. Incentivized Helpful? Brad Meinen Marketing Technologist Chose Instapage Instapage is easier to build pages, but does not have all the integrated functionality that SharpSpring has. Incentivized Helpful? Verified User Anonymous Chose Instapage Instapage is much more user-friendly than landingi, and is much less glitchy than Wix. As such, Instapage is likely the strongest and most productive for ROI of all of the landing page software solutions. Would strongly recommend this, despite the higher price tag, it is well … Incentivized Helpful? Josh Summerhays VP of Product Development Chose Instapage Prior to using Instapage, I had only ever used Unbounce. I wanted to see what other tools brought to the table and Instapage was the one we went with at first. I prefer Instapage's interface to Unbounce, but the underlying functionality turned out to not be the best fit for our … Incentivized Helpful? Vincent Misiewicz Sr. Search Engine Marketing Analyst Chose Instapage Optimizely - More expensive and responsive functionality is less reliable. The WYSIWYG editor is also a little more difficult to use and many times requires custom coding for desired experience. The A/B testing tools are a little more sophisticated, but Instapage is sufficient … Incentivized Helpful? Austin Schmidt Founder + Chief Solution Builder Chose Instapage I found Instapage and Leadpages similar in a lot of ways. Both are good solutions. Instapage has a little better of a drag n drop builder. A little more flexible. Leadpages actively restricted form embed code to upsell their integration packages. Not cool IMO. Incentivized Helpful? Verified User Anonymous Chose Instapage Clickfunnels for more complex funnels and sales pages, Insatpage for simple opt ins, and I use dont use leadpages at all in anymore. It just didn't have the quality and I customization I was looking for. Incentivized Helpful? Verified User Anonymous Chose Instapage When we first realized we needed a way to build landing pages for our ad campaigns, Instapage was one of the first products we came across. With the CMS we use, we have outside developers who help manage the back end of the site. It was not in our budget to have them create our … Incentivized Helpful? VS Vicki Starinsky Associate Broker Chose Instapage I’ve used single page websites through Market Leader, Commissions Inc Incentivized Helpful? McKay Salisbury Advertising Manager Chose Instapage Instapage is the easiest to use. It is also the cheapest. Instapage is the most flexible for customizing the mobile versions of your page (you can make changes on the mobile version without ever having it change the desktop version without you knowing). It also seems to be the … Incentivized Helpful? Josh Manfredi Marketing Automation Manager Chose Instapage Easier to use and publish. Quicker from point A to point B. Incentivized Helpful? Jan Michael Aldea Founder Chose Instapage Because of its ease of use, Instapage remains a staple in our marketing stack. While we are using native landing pages in Wordpress more and more (because we have more skill and resources) and implementing the landing page page builder in Sharpspring, if we got into a pinch … Incentivized Helpful? Tamara Newman Director of Marketing Chose Instapage HubSpot was terrible because it required a lot of coding experience if you wanted to work outside the given 4-5 templates. If you wanted a new template built, or to rebrand existing templates, they charged you. Very inflexible program and was very challenged by it. Our main … Incentivized Helpful? Grace Conyers Founder, CEO Chose Instapage I can't remember all the alternatives we looked at. It was a long time ago, and there were a lot. The number one competitor was LeadPages... and then there were a few that were WordPress plugins that we seriously looked at. We passed all of them up in favour of Instapages … Incentivized Helpful? Meredith Oakes Marketing Director Chose Instapage GetResponse is a little easier to use and see how pages work out across the different devices, and it is significantly more expensive than GetResponse. However, it is much more affordable than Sales Engine and Callidus Cloud Marketing Automation - which are full marketing … Incentivized Helpful? Susan Aldea Founder & CEO Chose Instapage We are SharpSpring clients and love many aspects of their marketing automation platform. Because their landing page features and functionality need some refining, we still use Instapage frequently to service our clients' needs. We plan to use Instapage for as long as we need to … Incentivized Helpful? Ryan Olsen 📱 Digital Content Specialist Chose Instapage Used ION Interactive. Instapage is much easier to use than ION, but doesn't feel as powerful, which is great for nimble campaigns. Incentivized Helpful? Tarzan Kay Kalryzian Conversion Copywriter Chose Instapage I've used OptimizePress as well, but I like the ease of editing even more with Instapage, and there are a lot of great templates and preloaded dummy content. Incentivized Helpful? Verified User Anonymous Chose Instapage Use Optimizely - similar product, better company. Incentivized Helpful? Eric Cozart President Chose Instapage Before finding Instapage, we used literally every landing page builder out there. NONE of them offered a free getting started plan. They all want to take your credit card and hold a deposit hostage in case you don't like their system. Well I NEVER try anything without a free … Helpful?	Unbounce Verified User Anonymous Chose Unbounce There are simpler and cheaper tools, Unbounce comes at a slight premium which is worth it if you’re going to use both landing page and popup features Incentivized Helpful? Verified User Anonymous Chose Unbounce Instapage is like Unbounce, but Unbounce has more customization options and better ratings. Hubspot on the other hand is a complete package, just that I think their Drag and drop builder is not easy to grasp and it is more complicated than Unbounce. Incentivized Helpful? Verified User Anonymous Chose Unbounce unbounce performs as well as both Clickfunnels and Highlevel. I would say it is better as a landing page builder than Highlevel, as Highlevel does multiple things, where as unbounce is a dedicated landing page builder, so it is more effective becaue of this focus. I prefer the … Incentivized Helpful? JT Jacob Tsang Digital Marketing Manager Chose Unbounce Unbounce is more experience, limited support and you pay so much per domain connected. Incentivized Helpful? Evan Laird Senior Marketing Manager Chose Unbounce Despite my review for unbounce being not the greatest review or score in the world, when stacked up against its two biggest competitors, I'd prefer Unbounce over Leadpages and Instapage. Leadpages drag and drop editor, integrations, and overall UI/UX is 10x worse than unbounce … Incentivized Helpful? Verified User Anonymous Chose Unbounce It is clearly a more powerful than Mailchimp for landings and pop-ups. We were limited with what we could do with mailchimp and this tool is just laser focused on getting landings and pop up done easily and effectively. From templates, designs, improvement and scripts it does … Incentivized Helpful? Jon Law Director Chose Unbounce Divi is easy to use. You can build pages fast. Global modules are easy to add. It does a better job. There is inbuilt AB testing but it's not as good as unbounce. But in comparison to the nasty experience building on unbounce's outdated builder... it's fantastic. We selected … Incentivized Helpful? Mike Muller Executive Vice President Chose Unbounce We have found that building landing pages in the CMS of choice is a much better solution. Unbounce is an ok solution for simple landing page needs but any more complex design or functionality needs are better handled inside the CMS. There are good plugins like Elementor and … Incentivized Helpful? Zee Gimon Digital Operations Manager Chose Unbounce Back when we started using Unbounce, our website was very rigid and couldn't be adapted quickly (since a tech task had to be submitted to the developers' team and then they would do it when they had time, etc.). This wasn't good for marketing purposes because it limited our … Incentivized Helpful? Verified User Anonymous Chose Unbounce Unbounce is very similar all said and done to optimize. The main difference is in the pricing tiers and the templates that each of them offers. Each would be dependant on someone's specific business and I think is valuable to evaluate to determine which would be best for each … Incentivized Helpful? Verified User Anonymous Chose Unbounce Instapage offers a/b testing and supports AMP. I haven't verified if Unbounce does too. We used a product called instabuider prior to both, which is a WordPress plugin' , There's more control with Unbounce than other page builders. We also found that there are more usable … Incentivized Helpful? Josh Aston Chief Marketing Officer Chose Unbounce SharpSpring integrates well with a robust CRM, but is more difficult to use. Again, I think Unbounce does a really great job of providing a landing page solution that provides the necessary functionality and tools to do a decent job. I'd like to see Unbounce expand its ability … Incentivized Helpful? Ashley Mumm Branding Consultant Chose Unbounce LP was not as visually appealing and didn’t seem to have the same level of testing under their belt. Incentivized Helpful? Michael Dell'Arciprete Director of Customer Acquisition Chose Unbounce Instapage is a very good product for landing page deployment. Unbounce has an advantage when it comes to site messaging. We are able to make site updates on specific areas of our web site that provide relevant content to very unique segments of our customer audience. The … Incentivized Helpful? Verified User Anonymous Chose Unbounce Unbounce seems to be more complete and better suited for non-programmers. While Instapage has a slick UI and feel to it, when you get into actually using Instapage you find yourself looking for features that are standard in Unbounce like lead handling and script management. On … Incentivized Helpful? Verified User Anonymous Chose Unbounce Unbounce seems more robust while also being easier to use than other similar landing page creators. The interface is Unbounce's main strength, allowing just about anyone to create a page in as little as thirty minutes. Incentivized Helpful? Gary Shouldis Founder & CEO Chose Unbounce Leadpages is focused mostly on collecting emails, but Unbounce is focused on lead generation of all kinds, and offers a much more robust landing page builder that gives you the ability to create landing pages for any kind of strategy, not just collecting emails. We selected … Incentivized Helpful? Verified User Anonymous Chose Unbounce Unbounce is a robust tool that will allow users to continuously create and optimize landing pages as they grow. The product overall is easy to get started with, but it may take some time to set up and get used to the navigation. Support from tech, design and marketing teams … Incentivized Helpful? Jeremy Estes Chief Media Buyer Chose Unbounce As far as landing page builders go, in my opinion, Unbounce is the best and easiest to use. Incentivized Helpful? Tanner Holt Marketing Consultant Chose Unbounce A lot of other programs needed coding or design experience. Unbounce has made it really simple to create highly effective landing pages really quickly. They are easy to integrate, and the reports are very robust for the price. Other A/B testing programs I looked at were very … Incentivized Helpful? J.P. VanderLinden Director Of Operations Chose Unbounce Unbounce is much more expensive than options like LeadPages and Instapage, but the polish of the platform and functionality are lightyears ahead. The user interface is much more intuitive, the visual editor makes changing designs and layouts simple, and the form builder seems … Incentivized Helpful? Joshua Long Marketing Consultant Chose Unbounce Clickfunnels might be a slightly easier page builder to build within, but they have outages that are unpredictable and drove me crazy to try to work through when campaigns were running. Wordpress has a lot of great themes and page builders available, but they each require their … Incentivized Helpful? Verified User Anonymous Chose Unbounce We have not used other products like Unbounce. To be honest, once we started using Unbounce we stopped looking for a solution altogether because Unbounce ended up working out so well for us. I would say start with Unbounce and then see what you can add to make your Unbounce … Incentivized Helpful? Shannon Johlic Director of Marketing, Demand Generation and ABM Chose Unbounce Unbounce is just easier to use than Leadpages and has overall better integrations. The cost is on par with each other... and really, it's just a matter of preference on which platform you use. HOWEVER, I do find that the Unbounce community to be MUCH better and much more … Incentivized Helpful? Verified User Anonymous Chose Unbounce In terms of pure landing page generation, Unbounce is of very high quality. We went with Unbounce over Leadpages because we felt they had more features, and the software itself was easier to use. When we moved on from Unbounce, we switched all of our landing pages over to … Incentivized Helpful?

Features

Instapage

Unbounce

SEO and Conversion Optimization

Comparison of SEO and Conversion Optimization features of Product A and Product B
	Instapage 7.6 Ratings 20% above category average	Unbounce 6.9 Ratings 11% above category average
Landing page A/B testing:	8.00 Ratings	6.90 Ratings
Dynamic page text replacement	7.30 Ratings	7.00 Ratings
Real-time analytics dashboard	8.00 Ratings	7.10 Ratings
SEO tools	7.70 Ratings	6.50 Ratings
Optimization recommendations	7.00 Ratings	7.00 Ratings

Best Alternatives
	Instapage	Unbounce
Small Businesses	Zoho LandingPage Score 9.4 out of 10	Zoho LandingPage Score 9.4 out of 10
Medium-sized Companies	LocaliQ Score 9.0 out of 10	LocaliQ Score 9.0 out of 10
Enterprises	Adobe Marketo Engage Score 8.1 out of 10	Adobe Marketo Engage Score 8.1 out of 10
All Alternatives	View all alternatives	View all alternatives

User Ratings
	Instapage	Unbounce
Likelihood to Recommend	7.7 (0 ratings)	8.3 (0 ratings)
Likelihood to Renew	- (0 ratings)	7.7 (0 ratings)
Usability	8.0 (0 ratings)	7.0 (0 ratings)
Availability	- (0 ratings)	9.1 (0 ratings)
Support Rating	9.1 (0 ratings)	9.6 (0 ratings)
Implementation Rating	- (0 ratings)	6.0 (0 ratings)

User Testimonials
	Instapage	Unbounce
Likelihood to Recommend	If you aren't too picky about having precise control over your page designs, Instapage is a great tool that will make it easy to build and publish pages quickly. It's easy to set up and intuitive to use. It seems like that audience (prioritizes speed over precision) is their target -- for control freaks like me, it comes up a little short. The pricing is pretty good for what you get -- a super-fast path to getting campaigns out quickly so that you can test and iterate your way to profitability. It plays really well with most other tools designed for the small, scrappy startup marketing team, too. Incentivized Josh Summerhays VP of Product Development Read full review	As I am using this platform for a long time, I believe I am happy with the services I am getting from this outstanding software. It has made my landing page experience better than ever without any coding knowledge to apply. It has upgraded my business in a positive direction and I believe I am using this software for many years to come. Incentivized Verified User Anonymous Read full review
Pros	I love how easy the setup was. The drag and drop design is easy for people who don't know code but it also allows coding options for those who do. Customer service has been easy to contact. They are quick with their response times and have suggested workarounds or provided videos to help fix any issues. They are constantly working on improvements to the interface and additional features. Incentivized Verified User Anonymous Read full review	AB testing is simple to set up. Clone a page make your changes and pit one or more against each other. Set the number of views and you're told the winner once the test is done. Simple Tracking code is easy to add. Follow the straightforward instructions in the back end Easy to add multiple domains to your account. So you can use the landing pages you build on numerous sites if you so desire Incentivized Jon Law Director Read full review
Cons	Originally, we used Pardot and Instapage and I had to pull the coding from our Instapage landing pages and throw that into Pardot to get nice looking landing pages. When we transitioned to HubSpot, they took our existing pages and did this for us. But now they added an integration with Instapage and I am guessing this will solve any issues with using Instapage going forward for our website's landing pages. Incentivized Verified User Anonymous Read full review	The reporting is very basic - pretty much only A/B test comparisons. If you need more in-depth reporting you will have to use an external system. Page performance isn't great. When running our landing pages through Google's Page Speed analysis tool, they did not perform well compared to landing pages we created outside of Unbounce. This was big for us because, in paid search, Google looks at your landing page quality as a factor that affects what you pay per click. Incentivized Verified User Anonymous Read full review
Likelihood to Renew	No answers on this topic	Please see comparison information and other areas of my review. We have no need for Unbounce since all of its features are available in Pardot. We would have happily continued using Unbounce if we had not purchased Marketing Automation Software Jeremy Poore Director of Business Development Read full review
Usability	I've tried all of the other landing page services on the market, and this is literally the easiest to use. I am not a designer or software developer, just a simple guy and if I can learn how to use it, anyone can. That's what won me over. Their support and pre-made templates are awesome, but the usability is what I love! Eric Cozart President Read full review	unbounce is a really good landing page builder and is fairly easy to use and navigate. It empowers to create and see the performance of landing pages quickly and easily, so it is ideal for marketing agencies running paid media campaigns. The landing page builder, like all of these apps, can be a little slow, but I have not found a landing builder that isnt. Incentivized Verified User Anonymous Read full review
Support Rating	Again, support is just awesome. I've never had any issues go over 24 hours and the people are friendly and speak English really well. Eric Cozart President Read full review	Unbounce customer support is very strong. We have been able to connect with them via email and telephone mediums. They are very knowledgeable and can effectively help resolve difficult problems that are slowing us down. Overall Unbounce customer support is very professional. Our wait times have always been small or at least reasonable. Incentivized Michael Dell'Arciprete Director of Customer Acquisition Read full review
Implementation Rating	No answers on this topic	Choose a subdomain that is appropriate for multiple types of pages. You don't want to have to keep changing it. Think about using Google Tag Manager to manage your Google Analytics code and event tracking. Build one landing page to completion. Then make a copy of it if you need to create variant pages. Incentivized Christopher Whalen Search Marketing Executive Read full review
Alternatives Considered	We also use Mailchimp's new functionality to build landing pages. It has some advantages since we use Mailchimp as our email marketing system. However it is not as user-friendly as Instapage - and we only use it for certain simple campaigns that don't need us to be creative with the landing pages. I wouldn't recommend Mailchimp as an alternative to what Instapage brings to the table! Incentivized Rajiv Chidambaram, BE, MBA Marketing Manager Read full review	Despite my review for unbounce being not the greatest review or score in the world, when stacked up against its two biggest competitors, I'd prefer Unbounce over Leadpages and Instapage. Leadpages drag and drop editor, integrations, and overall UI/UX is 10x worse than unbounce and unbounce really leads in the category of nice templates and quickness to a production landing page with much better options and integrations. Incentivized Evan Laird Senior Marketing Manager Read full review
Return on Investment	My company was so disorganized, calculating ROI was never going to happen. However, Instapage did allow us to meet our goal, which was to acquire a specific number of leads within a month. Instapage allowed me to make quick changes based on lead collection progress. When we were behind on our numbers, I could quickly make changes and A/B test different page layouts. I'm not sure if they continued to use Instapage after I left the company, but it was a very helpful lead collection tool and allowed us to meet our goals. Incentivized Tamara Newman Director of Marketing Read full review	We use this to address our graphic design needs for simple things such as landing pages, poo-ups, and announcement bars. It let's us work on these things without having to always get our designer or tech team involved. With all of the GDPR changes we have really leaned on unbounce to help us create pages to gather list. Using landing pages to have users submit their information is super helpful and it makes it easy to automate the list building process. Incentivized Verified User Anonymous Read full review
ScreenShots	Instapage Screenshots	Unbounce Screenshots