InVision vs. Optimal

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
InVision
Score 5.8 out of 10
N/A
InVision is a collaborative design and prototyping platform with features such as freehand drafting mode and interactive mockups, collaboration, idea management, user testing, and integration with Slack and other collaboration tools. According to the vendor, 1 million designers are using the free version.
$0
Optimal
Score 9.0 out of 10
N/A
Optimal Workshop, a company in New Zealand, offers their suite of user research tools on a subscription basis, including the Treejack information architecture tool, OptimalSort card sorting test, Chalkmark first-click testing, and other tools.
$2,388
per year
Pricing
InVisionOptimal
Editions & Modules
Free
$0
Pro
$7.75
per user/per month
Enterprise
Contact Sales
Starter
$2388
per year
Enterprise
Custom
Offerings
Pricing Offerings
InVisionOptimal
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
InVisionOptimal
Considered Both Products
InVision
Chose InVision
we use different 'similar' applications for different usecases.
Chose InVision
figma is better for creating designs, invision is easier to use and more light weight when it comes to sharing designs
Chose InVision
I have only used InVision as a tool for designing mockups. I wouldn't be able to draw a fair comparison to other tools since I have more experience with InVision.
Chose InVision
FigJam has more shapes, more importable reactions, and for me it's less likely to lag. It's also way easier to connect arrows to sticky notes in FigJam and overall rough designs look cleaner than in InVision.
Chose InVision
[InVision] provides the ability to iterate really quickly, in fact, it is so intuitive that can be applied on live wireframe designing, while the ideas are being scratched and stormed from the team in a single discovery session, as well as allowing and giving access to the …
Chose InVision
We went with InVision because we were already bought into that ecosystem. We have since decided to move to Figma, as we were not receiving the features we needed from InVision and the associated tools (Whimsical, Sketch, Abstract, and Zeplin). The ROI of Figma allows us to free …
Chose InVision
InVision can be a powerful tool when paired with Sketch and other platforms like Freehand. However, Figma is currently the industry leader in terms of functionality and usability for collaborative UI design and prototyping. Invision's sharing and prototyping features are its …
Chose InVision
Main difference is InVision's easy to use prototyping capability. When it is compared to Marvel and Axure RP, while it has less capabilities on tools it is more robust than both. I believe Figma is just a new and upgraded version of InVision where you could do everything online …
Chose InVision
InVision is a bit limited overall compared to other programs like Figma, Photoshop, Illustrator and XD. At the time we selected InVision they were one of the leaders and introduced a lot of new features that were beneficial. However now we've moved back to many of the Adobe …
Chose InVision
I choose InVision over sketch, however figma is leading because of the cloud feature collaboration and open source plugins
Chose InVision
We only tested out using Adobe XD for similar uses and found it to be more challenging to fit within our processes. It didn't have as robust a set of capabilities as InVision and wasn't as easy to use enterprise wide. I recall also having issues with working with Sketch.
Chose InVision
InVision was the best tool for our team. It has the features that best fit our process but is also flexible enough for make it work in various situations where visuals are a core component. We've been using InVision for over 5 years and we're not likely to move to another …
Chose InVision
InVision's design is much more polished and seamless due to its apps on mobile and web. They are very easy to learn and gather feedback compared to Sketch or Principle. Although these features are quickly coming to the other apps, InVision has an upper hand at the moment with …
Chose InVision
Zeplin seems to support everything that InVision does (including Inspect mode) plus reusable styles. That alone significantly speeds up development.
Chose InVision
Zeplin also allows to share design spec and collect feedback, but the ability to have prototype changes the game. Also, other products like Craft plugin is cherry on the cake.
Chose InVision
Compared to other tools, InVision is a very solid tool with a great reputation and prototyping functionalities to back it up. InVision was the first prototyping tool we purchased, and it’s served us really well. However, more and more design tools are now also providing …
Chose InVision
Faster and easy to make sure all the necessary controls are readily available, ability to show a click event.
Chose InVision
Balsamiq is a better tool for interactive prototyping and dynamic transition. InVision is definitely better for handling various designs, separated by projects and shared with different access levels across multiple organizations.
Chose InVision
Other design tools have been creating their own prototyping functionality, which has made InVision less valuable over time. It is much more convenient to use the same tool for both design and prototyping, because it removes the unnecessary steps of exporting, importing, and …
Chose InVision
InVision works seamlessly and easily when sharing and requesting comments from others. Other products I've used like Balsamiq and Dropbox (earlier versions) provided online displays of work, but no easy way to collect feedback or quickly update. InVision provides enterprise …
Chose InVision
InVision is a great tool to use and well worth the price. However, if you're looking for some variety, UXPin and Figma are worth looking into too. While UXPin may be a tad simplistic in the design ability, Figma is a great competitor to InVision. Both tools are worth looking …
Chose InVision
I actually haven't used anything that's similar to InVision, so can't compare. I'm not even sure there is anything out there that can actually compare to InVision. It's an ideal tool for any designer that wants to improve client/team feedback. I highly recommend it and look …
Chose InVision
As the industry leader, XD and Figma have had some catching up to do. I think now InVision will have to innovate to hold these products off. Several are doing what made InVision famous, and in some instances do it even better. There is an insane amount of competition and …
Chose InVision
Truthfully, while we have looked at others, InVision has the name recognition in the web design community and a tight integration with Sketch which is what was important to us. We have not seriously considered others, but may in the future as our needs change. This is our first …
Optimal
Chose Optimal
For the price as it is very convenient for first-time beginners, its intuitiveness both for the one who is designing the activities and for those who have to interact with them. The fact that it collects and gathers the data into insights of the overall responses collected by …
Chose Optimal
Optimal seems a little more friendly in terms of setting up tests. We do use UserTesting as well, but it felt like that experience has more in-depth workflows to blast a test. Optimal Workshop feels like it is easy to quickly set up one test and then launch it immediately.
Chose Optimal
Optimal Workshop has many different research study tools beyond just surveys.
Chose Optimal
Optimal Workshop is worse than its competitors, and I only tried it because of the price. Huge mistake.
Chose Optimal
Optimal Workshop was the best tool that provided just what we needed and not anything more. The price point was also perfect for us as it provided room to try it out and then jump into a bigger package.
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InVisionOptimal
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Enterprises
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User Ratings
InVisionOptimal
Likelihood to Recommend
8.0
(0 ratings)
9.0
(0 ratings)
Likelihood to Renew
8.0
(0 ratings)
-
(0 ratings)
Usability
9.0
(0 ratings)
8.0
(0 ratings)
Support Rating
8.8
(0 ratings)
8.9
(0 ratings)
User Testimonials
InVisionOptimal
Likelihood to Recommend
InVision is well suited for design reviews and immersing yourself in the experience of an app-to-be. As a Product Manager, it's difficult to take abstract concepts, user pain points, and business needs, and produce a vision for an app without a visual aid to communicate a vision. InVIsion offers PMs, designers, and developers the opportunity to sketch a vision, communicate about it with inline commenting, and shareable with other stakeholders.
Read full review
The tools are great for user researchers who have a solid foundation with IA research methods, or are willing to learn them while using the tools. However they don't magically create valid IA studies; someone with no IA research experience may struggle to use the tools and/or run studies resulting in poor quality data.
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Pros
  • Very easy to export Sketch files (where prototypes are actually created) into Invision and preserve the interactivity.
  • Additional interactivity can be added in InVision. Like scrolling with locked footer.
  • Clients, designer and developers can collaborate - leave notes and respond to notes made by others.
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  • Optimal Workshop's UI and UX are impeccable. It's incredibly easy to use and set up tests even for novices.
  • Optimal Workshop's test type offerings are fantastic. They have almost anything you could need within the platform.
  • Optimal Workshop's payment options are incredibly reasonable and useful whether you're doing very few tests or a lot of tests.
Read full review
Cons
  • Designs can be very slow to load on mobile devices, particularly when they include many screens.
  • There isn’t an offline version of the full app, which feels less-than-ideal for many of our teammates who live in areas with more spotty internet.
  • There are limited functionalities to portray animations and transitions. This hasn’t been a huge issue, but it makes the app feel a little out of date, considering the range of such functionalities in other apps.
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  • The recruitment panelists are not professional, nor do they take the tasks seriously. You are going to get a lot of bad data.
  • They are HQ'd outside the US and must have a small team because the customer service is the absolute WORST I've experienced in their industry.
  • They pride themselves on documentation, but when they fail to document something they blame the customer for the mistake.
  • There are way too many limitations with the tool after you launch, limited integrations, and poor survey questionnaire options. The tool itself is far too basic for most sites, especially B2B.
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Likelihood to Renew
it does what we bought it for, so would buy again :)
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No answers on this topic
Usability
The interface is well designed, but I had a hard time figuring out how the various pieces of software integrate together.
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I would rate Optimal Workshop's overall usability 9 out of 10 due to several key factors. Firstly, the platform has a user-friendly interface makes navigation straightforward, even for first-time users. The tools and features are well-organized, ensuring users can quickly find what they need without unnecessary complexity. Secondly, the platform is highly intuitive, meaning users can easily understand how to perform tasks without extensive guidance. This is supported by clear and concise instructions throughout the application, reducing the learning curve significantly.
Additionally, the learnability of Optimal Workshop is exceptional. New users can become proficient in a short amount of time, thanks to its well-thought-out design and helpful onboarding materials. Even more advanced features are presented in a way that feels approachable and manageable. Finally, the platform supports a seamless workflow, allowing users to focus on their research or tasks rather than struggling with the software. These qualities collectively make Optimal Workshop a reliable and efficient tool for many projects, justifying its high usability rating.
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Support Rating
I didn't need to contact InVision support, as I've never needed it. They have an intuitive UI, and most of the questions are answered in their help portal or in tutorials online. Since many people use it, there a great resources available on for example YouTube. No problems so far with InVision.
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We’ve never had to use much of their support services since the platform is very easy to use, we have however needed to transfer ownership between team members due to people leaving or other circumstances. Under those situations, the support offered to us has been been very quick and efficient and we never had to nudge them much to get the job done.
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Alternatives Considered
[InVision] provides the ability to iterate really quickly, in fact, it is so intuitive that can be applied on live wireframe designing, while the ideas are being scratched and stormed from the team in a single discovery session, as well as allowing and giving access to the whole organization to the final outcome
Read full review
Optimal Workshop was the best tool that provided just what we needed and not anything more. The price point was also perfect for us as it provided room to try it out and then jump into a bigger package
Read full review
Return on Investment
  • For the price it is well worth it. It improves collaboration and efficiency which can be easily attributed to cost savings or improved margins.
  • It also adds an element of professionalism and sophistication to the process and presentation of the work, which in turns aids in brand favorability.
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  • Optimal Workshop has provided a very low-risk, quick testing ground for navigation menus. So while the full impact cannot be determined, we are happy we are using Optimal Workshop, and are gaining benefits from it.
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ScreenShots

InVision Screenshots

Screenshot of Take designs from ideas to development in one unified platformScreenshot of Collaborate in real time on an endless digital whiteboard. Start fast with a blank canvas or pre-built templates.Screenshot of Create rich, interactive prototypes. Import from Sketch, then gather feedback from any device.Screenshot of Involve your developers early and often. Collect input and provide detailed specs to keep builds on track.