Synthesio, an Ipsos company (acquired 2019) offers social monitoring and engagement tools. Synthesio competes with major listening vendors like Radian6 and Sysomos.
A point of differentiation is that Synthesio offers a mix of technology and human analysis. In their view, human analysis is required to validate and interpret the data.
Customers are large, particularly French, brands.
$1,200
per month
Tracx
Score 7.0 out of 10
Enterprise companies (1,001+ employees)
Tracx is a social media analytics platform that is designed to help enterprises to build their brand, attract new customers, service existing ones and connect with other key audiences in the social-enabled world. According to the vendor, the solution analyzes and refines mass amounts of geographic, demographic and psychographic data from across the social web to deliver deep insights into customers, competitors and influencers. It then makes those insights actionable through its contextually…
Synthesio works well in delivering analytics. Logging in and viewing data is easy. When reporting to upper management, the tool is not the best. I think it could have real-time updates to displays. We are solving this by paying for the API access and exporting to our own dashboard solution.c
I used Tracx to live-post for the Super Bowl. It made my life MUCH easier being able to post on Facebook and Twitter in one browser and watch the engagement live.
It really works well. It provides an overall marketing solution like other tools in the market.
Cost should be a little bit decreased as it is a big pain point for brand managers to go with a tool with high costs.
Synthesio has a lot of potentials but the sales reps were not good at selling it. I think it only happened to me, maybe others may have not faced this problem.
Ben Farkas was the representative that worked with us on this project, while we have been very excited with the work he provided, especially the customer service, we just did not have enough time with the product hands on to be comfortable giving it the 10 we think it deserves. As the Data tracking was done beyond our expectations and the finished product (infographic) were all excellent, we used this service to fill our need in being shorthanded to cover the data ourselves. Synthesio provided outstanding customer service, their data tracking and materials where top notch, just we lacked the hands on experience to speak to everyday use.
Tracx is a solid software for identifying customer sentiment that would otherwise go unheard and undocumented by our company. We're able to report to our CEO the good and the bad with actual data and do so on an attractive interface. It is also essential in helping us prepare queries well in advance.
Everything we needed was handled, in many cases during the first time we used Synthesio the representative made adjustments and explained them to us, some things we did not even consider when setting up the service.
I think all the tools that are offering social media analysis, community management, and listening activities are quite the same. Synthesio is good because it has a fast and modern user interface which is one of the main reasons in terms of selecting a social media management tool.
Tracx covers multiple platforms, including Facebook, which Keyhole removed from its offerings. While we loved NUVI and its interface (very easy to use and sleek), it could not track specific mentions of certain influencers. This was the major deciding factor. Additionally, they weren't overly salesy and didn't do the whole sales song and dance. We told them we had interviewed about 10 softwares (truth) and had heard it all. We were looking for something very specific. They gave us a demo and then a trial. They also allowed us to build into our contract that if the software did not do as we were promised, we could get out of the contract. Their customer service has been excellent
