TrustRadius

Iris vs. Lotame

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Iris
Score 5.1 out of 10
N/A
N/A
$10
per month
Lotame
Score 8.8 out of 10
N/A
Lotame is the flagship data management platform (DMP) from Lotame Solutions in Columbia, Maryland, billed as a cross-screen DMP that leverages "second-party" data (i.e. first-party data acquired via strategic partners).N/A
Pricing
IrisLotame
Editions & Modules
Basic
$10
per month
No answers on this topic
Offerings
Pricing Offerings
IrisLotame
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details——
More Pricing Information
Community Pulse
IrisLotame
Considered Both Products
Iris

No answer on this topic

Lotame
Verified User
Anonymous
Chose Lotame
We had a list of more than 9 different DMP solutions which we evaluated on different criterias relevant for our business, such as Business Alignement & Pricing, Segment Sharing / Data Selling, 1st Party Data Collection & Storage, 3rd Party Data Integration, Reports / Exports / …
Trevor Patch | TrustRadius Reviewer
Trevor Patch
Marketing Technologist
Chose Lotame
Having used other DMPs, I would consider Lotame to be a leader in the field. The full control and flexibility of tagging and creating a taxonomy within the system allows more granular reporting. Lotame's usage of affinities to help identify interest segments is also something …
Jim Cairl | TrustRadius Reviewer
Jim Cairl
Director, Online Advertising and Operations
Chose Lotame
Both BlueKai and Krux offered a lot of the same services as Lotame, but their pricetag put them well out of our range. In fact, we were told flat out by one DMP, "unless you have >100MM page views a month, it's not worth talking to us".

Lotame offered the most service at the …
Verified User
Anonymous
Chose Lotame
There are alternatives in the market - Visual DNA, Bluekai/Oracle/ Adobe Audience Manager, Krux.
They all offer a similar offering, however, I prefer the easy UI which is very intuitive even for beginners to the DMP world.
Features
IrisLotame
Data Collection
Comparison of Data Collection features of Product A and Product B
Iris
-
Ratings
Lotame
6.3
Ratings
25% below category average
Collection of first-party data00 Ratings6.00 Ratings
Collection of third-party data00 Ratings9.00 Ratings
Access to Third-party Data Providers00 Ratings4.00 Ratings
Data Classification
Comparison of Data Classification features of Product A and Product B
Iris
-
Ratings
Lotame
7.7
Ratings
7% below category average
Audience taxonomy00 Ratings7.00 Ratings
Tag Management00 Ratings8.00 Ratings
Data Analysis Dashboard00 Ratings8.00 Ratings
Ad Network Integration
Comparison of Ad Network Integration features of Product A and Product B
Iris
-
Ratings
Lotame
6.0
Ratings
28% below category average
Data Transfer00 Ratings5.00 Ratings
DSP integration00 Ratings7.00 Ratings
DMP Analytics
Comparison of DMP Analytics features of Product A and Product B
Iris
-
Ratings
Lotame
6.5
Ratings
20% below category average
Campaign Analytics00 Ratings6.00 Ratings
Audience Analytics00 Ratings7.00 Ratings
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User Ratings
IrisLotame
Likelihood to Recommend
-
(0 ratings)
8.0
(0 ratings)
Support Rating
-
(0 ratings)
8.0
(0 ratings)
User Testimonials
IrisLotame
Likelihood to Recommend
No answers on this topic
Lotame is a great tool for finding deeper insights about your audience and finding ways to expand your reach. I would recommend it for anyone looking to take the next step in their media strategy to begin using third-party data more effectively. The team at Lotame is also extremely helpful and engaged.
Trevor Patch | TrustRadius Reviewer
Trevor Patch
Marketing Technologist
Read full review
Pros
No answers on this topic
  • Ease of use - Set up was straightforward; Exporting Data to our ad server, DSP, Twitter, etc., is one click; building audiences using is fast and there is a huge amount of resources I can put towards audience building.
  • Customer Service is out of this world, Lotame worked with us to find a program that would train us up, help us out and make us feel confident in our ability to use the platform. And if we have a question or problem, we've found that support is quick to respond and amazingly helpful.
  • We have a seat with Lotame's DSP - Lotame is helping us train up on that platform as well.
Jim Cairl | TrustRadius Reviewer
Jim Cairl
Director, Online Advertising and Operations
Read full review
Cons
No answers on this topic
  • Platform can be slow at times
  • Profile Reports - at an ad campaign level these can be very similar across multiple types of campaign
Verified User
Anonymous
Read full review
Support Rating
No answers on this topic
Lotame has been an excellent partner with MMP
Samantha Anis, CPA, CMA | TrustRadius Reviewer
Samantha Anis, CPA, CMA
Senior Accountant
Read full review
Alternatives Considered
No answers on this topic
We had a list of more than 9 different DMP solutions which we evaluated on different criterias relevant for our business, such as Business Alignement & Pricing, Segment Sharing / Data Selling, 1st Party Data Collection & Storage, 3rd Party Data Integration, Reports / Exports / Forecasting, Customer Service and Roadmap, Audience Building, Additional Features (e.g. Prediction), Data Security, Multi-Plattform Links (SSPs and DSPs, also new channels like Radio...). Based on a scoring table we found Lotame as the best fit to our requirements.
Verified User
Anonymous
Read full review
Return on Investment
No answers on this topic
  • Helped us increase data revenue via their unbranded exchange.
  • Campaign and audience reporting is used to sales discussions to justify increased spend post trial campaigns.
Verified User
Anonymous
Read full review
ScreenShots