iSpionage vs. SEOTesting.com

A good tool to analyze your own website, the websites of your competitors, and potential partners. It is more than just a tool for SEO and SEM experts. Any marketer can use it. For example, as an HR manager, iSpionage helps me to find good websites to post info about our vacancies. No matter how nice the website is - traffic is a king.

Incentivized

SEOTesting.com is fantastic for my specific scenario. I'm on a small marketing team where I'm currently the only SEO-focused member, and I'm just starting to ramp up our SEO efforts. I need to quickly report SEO results to my leader and team members, in a way that is visual and yet makes it easy to drill down into the data. SEOTesting.com makes that easy & even fun.

• Keyword research.
• Competitor analysis.
• Paid search benchmarking.

Incentivized

• Visualization of data
• Tracking changes to website over time
• Provides p-values for change impacts, helping you to sort out whether your "result" is just random noise

• The Compare Competitor button sounds pretty sweet, but I've never been able to get it to work—it just says it's temporarily unavailable (I've tried it like 30 times over months). Maybe just a browser bug? Dunno
• I wish there were more exportable data —the overall little chart would be nice, but I guess screenshotting works okay—more chart types would be nice too, or a filter option of data points to throw into that chart.
• I wish I could export the "Top Ads" widget—you have to just copy paste it I guess...seems like a missed opportunity for quick use

Incentivized

• SEOTesting.com is NOT all-in-one SEO tool. But what it does, it does really well.
• Rank Tracking requires to fill landing page per keyword. That doesn't make sense as the desired landing page is not always the best ranking landing page for each keyword.
• Dashboards timelines should have some options to select only the desired timeframe. Then it would be sometimes easier to look at only the last two months for example.

The account person is quick to respond, though issues reported required support of other teams with no SLA. The data is easily comprehensible and the platform is incredibly versatile. Sometimes scanning problems take weeks to diagnose and fix. The learning curve for SEOTesting.com is minimal

SEMRush rules for quick organic insights, but its paid search insights aren't very substantial, it seems to me. iSpionage is the only tool I've seen or heard of that actually pulls in competitor ads and gives an estimated spend. That's pretty amazing—and clients will never stop asking about what kinds of ads and how much competitors are spending

Incentivized

I can't replace any other tool with SEOTesting.com, but SEOTesting.com has plenty of valuable features that any other tool doesn't have. I use id daily along with the other tools in my toolset.

• iSpionage has yielded some actionable intel for our organic strategy

Incentivized

• I get more results
• I get results faster
• I get data to present the results to client