TrustRadius: an HG Insights company

Iterable vs. Oracle Marketing

Save this comparison

Save this comparison

Iterable

193 Reviews and Ratings

Oracle Marketing

649 Reviews and Ratings

Add Product

Recommended Comparisons

    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Iterable

    Score8.7 out of 10
    		N/AIterable is an AI-powered customer communication platform that activates customers across channels in real-time. With intelligent personalization, dynamic content, and a cross-channel suite, Iterable helps brands create seamless, data-driven experiences across email, SMS, push, and in-app notifications.N/A

    Oracle Marketing

    Score7.1 out of 10
    		N/AOracle CX Marketing (formerly Oracle Marketing Cloud) is a solution designed to enable marketers to plan and execute automated marketing campaigns via email, display search, video advertising, and mobile while delivering a personalized customer experience for their prospects.

    $2,000

    per month

    Pricing
    IterableOracle Marketing
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    IterableOracle Marketing
    Free Trial
    YesNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesYes
    Entry-level Setup FeeOptionalOptional
    Additional Details—CX Marketing pricing is a function of usage.
    More Pricing Information
    Community Pulse
    IterableOracle Marketing
    Considered Both Products
    Iterable
    Romil Yadav
    Manager Marketing Automation in Information Technology at MongoDB (Information Technology & Services, 1001-5000 employees)
    Chose Iterable
    Iterable is a complete cross-channel customer engagement platform. Use it to message your customers across various channels (email, SMS, push, in-app messages, and web push notification) and grow your customer base, boost engagement, and increase user lifetime value.Iterable …
    Incentivized
    Sahil Singh
    Senior Marketing Operations Specialist in Marketing at MongoDB (Marketing & Advertising, 1001-5000 employees)
    Chose Iterable
    Iterable is better than Eloqua in some aspects as I mentioned earlier that we wanted to have a system through which we can communicate with the customers on a real-time basis. Eloqua doesn't provide us that functionality whereas Iterable does that is why we chose Iterable over E…
    Incentivized
    Verified User
    Chose Iterable
    Iterable is set up as a hub for connecting multiple platforms and it performs well in that scope
    Incentivized
    Verified User
    Chose Iterable
    Switched to Klaviyo for ecommerce. I've used HubSpot and Eloqua (now Oracle) for years before and found all of these other tools much easier to use than Iterable.
    Incentivized
    Oracle
    Sahil Singh
    Senior Marketing Operations Specialist in Marketing at MongoDB (Marketing & Advertising, 1001-5000 employees)
    Chose Oracle Marketing
    Eloqua is better than Iterable in many aspects as it has lots of features which Iterable is nowhere even near too. Iterable is just a email marketing platform however Elqoua is a complete marketing automation platform.
    Incentivized
    Key User Insights
    Would buy again
    No answers on this topic
    No answers on this topic
    Delivers good value for the price
    No answers on this topic
    No answers on this topic
    Happy with the feature set
    No answers on this topic
    No answers on this topic
    Lived up to sales and marketing promises
    No answers on this topic
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    No answers on this topic
    Features
    IterableOracle Marketing
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Iterable and Oracle Marketing
    Feature
    Iterable
    7.1
    97 Ratings
    Oracle Marketing
    9.3
    133 Ratings
    WYSIWYG email editor8.285 Ratings10.0117 Ratings
    Dynamic content7.792 Ratings9.0120 Ratings
    Ability to test dynamic content7.490 Ratings9.0116 Ratings
    A/B testing7.393 Ratings10.0118 Ratings
    Mobile optimization7.089 Ratings10.0113 Ratings
    Email deliverability reporting5.193 Ratings10.0127 Ratings
    List management7.193 Ratings9.0126 Ratings
    Triggered drip sequences7.084 Ratings9.0108 Ratings
    Landing pages00 Ratings8.0124 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Iterable and Oracle Marketing
    Feature
    Iterable
    6.2
    94 Ratings
    Oracle Marketing
    8.3
    123 Ratings
    Dashboards6.694 Ratings9.0122 Ratings
    Standard reports6.293 Ratings8.0120 Ratings
    Custom reports5.884 Ratings8.0113 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Iterable and Oracle Marketing
    Feature
    Iterable
    8.2
    91 Ratings
    Oracle Marketing
    9.5
    120 Ratings
    API8.082 Ratings9.0105 Ratings
    Role-based workflow & approvals8.678 Ratings10.089 Ratings
    Customizability8.183 Ratings9.0109 Ratings
    Integration with Salesforce.com00 Ratings10.088 Ratings
    Integration with Microsoft Dynamics CRM00 Ratings9.048 Ratings
    Integration with SugarCRM00 Ratings10.037 Ratings
    Lead Management
    Comparison of Lead Management features of Iterable and Oracle Marketing
    Feature
    Iterable
    -
    Ratings
    Oracle Marketing
    8.5
    118 Ratings
    Lead nurturing automation00 Ratings10.0110 Ratings
    Lead scoring and grading00 Ratings8.0104 Ratings
    Data quality management00 Ratings8.0109 Ratings
    Automated sales alerts and tasks00 Ratings8.089 Ratings
    Campaign Management
    Comparison of Campaign Management features of Iterable and Oracle Marketing
    Feature
    Iterable
    -
    Ratings
    Oracle Marketing
    9.5
    109 Ratings
    Calendaring00 Ratings9.094 Ratings
    Event/webinar marketing00 Ratings10.099 Ratings
    Social Media Marketing
    Comparison of Social Media Marketing features of Iterable and Oracle Marketing
    Feature
    Iterable
    -
    Ratings
    Oracle Marketing
    9.5
    72 Ratings
    Social sharing and campaigns00 Ratings10.070 Ratings
    Social profile integration00 Ratings9.066 Ratings
    User Ratings
    IterableOracle Marketing
    Likelihood to Recommend
    8.5
    (98 ratings)
    7.0
    (246 ratings)
    Likelihood to Renew
    9.1
    (2 ratings)
    10.0
    (92 ratings)
    Usability
    9.1
    (2 ratings)
    10.0
    (15 ratings)
    Availability
    8.6
    (3 ratings)
    8.1
    (9 ratings)
    Performance
    8.5
    (3 ratings)
    6.6
    (5 ratings)
    Support Rating
    9.1
    (3 ratings)
    9.9
    (16 ratings)
    In-Person Training
    -
    (0 ratings)
    7.3
    (3 ratings)
    Online Training
    6.4
    (1 ratings)
    7.6
    (11 ratings)
    Implementation Rating
    -
    (0 ratings)
    8.8
    (10 ratings)
    Configurability
    -
    (0 ratings)
    6.4
    (1 ratings)
    Ease of integration
    -
    (0 ratings)
    2.0
    (2 ratings)
    Product Scalability
    9.1
    (3 ratings)
    8.5
    (120 ratings)
    Vendor post-sale
    -
    (0 ratings)
    6.4
    (1 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    7.3
    (1 ratings)