TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Iterable

    Score8.7 out of 10
    N/AIterable is an AI-powered customer communication platform that activates customers across channels in real-time. With intelligent personalization, dynamic content, and a cross-channel suite, Iterable helps brands create seamless, data-driven experiences across email, SMS, push, and in-app notifications.N/A

    Ortto

    Score9 out of 10
    Small Businesses (1-50 employees)
    Ortto is presented as a product-led growth engine that helps businesses acquire and retain customers. Since 2015, Ortto has supported over 10,000 companies with their software. Ortto allows online businesses to unify their customer data with their CDP, segment key audiences across the customer lifecycle; activate these audiences with personalized, omnichannel experiences, and analyze their business for growth with a suite of BI tools. The vendor states teams at Microsoft, Bltly, Typeform,…

    $199

    per month month-to-month commitment with 10,000 contacts

    Pricing
    IterableOrtto
    Editions & Modules
    No answers on this topic
    Starter
    $199
    per month month-to-month commitment with 5,000 contacts
    Professional
    $599
    per month month-to-month commitment with 10,000 contacts
    Business
    $999
    per month annual commitment, paid monthly with 10,000 contacts
    Enterprise
    $1,999
    per month annual commitment, paid monthly with 10,000 contacts
    Offerings
    Pricing Offerings
    IterableOrtto
    Free Trial
    YesYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeOptionalNo setup fee
    Additional Details—10% discount for quarterly billing. 15% discount for annual billing.
    More Pricing Information
    Community Pulse
    IterableOrtto
    Considered Both Products
    Iterable
    Chose Iterable
    We needed a multi-channel user retention tool to send and test messages to users. Iterable is far more robust than other options because it supports event-based, transactional messaging and allows for a high degree of customization of both the messaging and the timing of the …
    Incentivized
    Ortto
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    No answers on this topic
    Delivers good value for the price
    No answers on this topic
    No answers on this topic
    Happy with the feature set
    No answers on this topic
    No answers on this topic
    Lived up to sales and marketing promises
    No answers on this topic
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    No answers on this topic
    Features
    IterableOrtto
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Iterable and Ortto
    Feature
    Iterable
    7.1
    97 Ratings
    Ortto
    9.0
    11 Ratings
    WYSIWYG email editor8.285 Ratings8.911 Ratings
    Dynamic content7.792 Ratings8.98 Ratings
    Ability to test dynamic content7.490 Ratings8.98 Ratings
    A/B testing7.393 Ratings8.98 Ratings
    Mobile optimization7.089 Ratings8.910 Ratings
    Email deliverability reporting5.193 Ratings9.911 Ratings
    List management7.193 Ratings8.911 Ratings
    Triggered drip sequences7.084 Ratings8.911 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Iterable and Ortto
    Feature
    Iterable
    6.2
    94 Ratings
    Ortto
    8.9
    12 Ratings
    Dashboards6.694 Ratings8.912 Ratings
    Standard reports6.293 Ratings8.912 Ratings
    Custom reports5.884 Ratings00 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Iterable and Ortto
    Feature
    Iterable
    8.2
    91 Ratings
    Ortto
    8.9
    9 Ratings
    API8.082 Ratings8.98 Ratings
    Role-based workflow & approvals8.678 Ratings00 Ratings
    Customizability8.183 Ratings8.99 Ratings
    Integration with Salesforce.com00 Ratings8.97 Ratings
    Lead Management
    Comparison of Lead Management features of Iterable and Ortto
    Feature
    Iterable
    -
    Ratings
    Ortto
    9.2
    11 Ratings
    Lead nurturing automation00 Ratings9.911 Ratings
    Data quality management00 Ratings8.910 Ratings
    Automated sales alerts and tasks00 Ratings8.99 Ratings
    Campaign Management
    Comparison of Campaign Management features of Iterable and Ortto
    Feature
    Iterable
    -
    Ratings
    Ortto
    8.9
    9 Ratings
    Event/webinar marketing00 Ratings8.99 Ratings
    Social Media Marketing
    Comparison of Social Media Marketing features of Iterable and Ortto
    Feature
    Iterable
    -
    Ratings
    Ortto
    8.9
    8 Ratings
    Social profile integration00 Ratings8.98 Ratings
    User Ratings
    IterableOrtto
    Likelihood to Recommend
    8.5
    (98 ratings)
    8.9
    (12 ratings)
    Likelihood to Renew
    9.1
    (2 ratings)
    -
    (0 ratings)
    Usability
    9.1
    (2 ratings)
    -
    (0 ratings)
    Availability
    8.6
    (3 ratings)
    -
    (0 ratings)
    Performance
    8.5
    (3 ratings)
    -
    (0 ratings)
    Support Rating
    9.1
    (3 ratings)
    -
    (0 ratings)
    Online Training
    6.4
    (1 ratings)
    -
    (0 ratings)
    Product Scalability
    9.1
    (3 ratings)
    -
    (0 ratings)