Iterable vs. SAP Service Cloud

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Iterable
Score 8.8 out of 10
N/A
Iterable is an AI-powered customer communication platform that activates customers across channels in real-time. With intelligent personalization, dynamic content, and a cross-channel suite, Iterable helps brands create seamless, data-driven experiences across email, SMS, push, and in-app notifications.N/A
SAP Service Cloud
Score 8.6 out of 10
N/A
SAP Service Cloud helps deliver customer value and protect the brand with intelligent customer service. It enables the user to engage with customers at their convenience, connect service with the value chain and deliver greater profitability.N/A
Pricing
IterableSAP Service Cloud
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
IterableSAP Service Cloud
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeOptionalNo setup fee
Additional Details
More Pricing Information
Community Pulse
IterableSAP Service Cloud
Considered Both Products
Iterable
Chose Iterable
Iterable's geolocation paired with catalog items was something Braze and other platforms just couldn't do. Many tried to offer a workaround, but there just wasn't a legitimate solution anywhere else.
Chose Iterable
Iterable was more competitive in pricing, the segmentation technology was extremely advanced and fast in comparison with the competitors we analysed, and deliverability and reliability of the system have been fantastic.
Chose Iterable
Iterable has plug-in capabilities with Movable Ink, in which Movable allows for dynamic content to plug into HTML, text, messages, and utilizes data within Iterable to send dynamic personalized content to customers, great tool in addition to Iterable!

Previously we've used …
Chose Iterable
If you're still using SFMC do yourself a favor and explore some of the newer options available. Iterable is a strong competitor unless you need the B2B and account based marketing/support teams all in a single platform.
Klaviyo is great and best for small-medium size companies …
Chose Iterable
I admittedly don't remember much of Klaviyo, as I have become so familiar with Iterable. I definitely prefer Iterable, however. There are so many more features in Iterable and it just feels like a more dynamic and comprehensive experience with more granular data than Klaviyo …
Chose Iterable
Intercom is not created for marketing purposes and it is quite transparent when you get around to building a campaign with it. It's clunky and often quite frustrating to work with. While Iterable is not perfect, it's a tremendous upgrade. Iterable allows you to have more …
Chose Iterable
Iterable is way more user-friendly, eazy to learn and use, overall much better.
Chose Iterable
We have been on Iterable for about 2 years and in that 2 years have evaluated other platforms, considering doing another migration.

The key reason we have stayed with Iterable is the ease of running (largely automated) omni channel comms with a complex data structure. We have …
Chose Iterable
Iterable has more nuance and allows us to leverage more data.
Chose Iterable
Iterable is leagues and bounds ahead of Mailchimp. While they definitely have room for improvement, I'm thoroughly pleased with the creative builder upgrade.
Chose Iterable
I can't provide a direct comparison as I have not executed marketing communications with other CRM tools before. Of course, having used Pipedrive as a CRM tool for sales and lifecycle management, I would definitely choose Iterable for complexity and ease of use. The only …
Chose Iterable
Iterable has an easier UI, with a great educational center to be up to date on the product. Iterable also helps manage different locales in one template and create different projects to manage different databases. Lately, with the integration with Snowflake, will allow an easy …
Chose Iterable
my company was already using Iterable when i got here. but i will say that the system isn't nearly as complicated as marketo. I found where i didn't like using marketo because of how complicated it is for the user.
Chose Iterable
Iterable has much more flexibility than other platforms I explored. Personalization in particular is something Iterable does better than the competition.
Chose Iterable
Moving from a company that used Mailchimp to one that leverages Iterable was a huge step up. Iterable provides a plethora of additional tools to customize and reach our users in a strategic way. We're also able to automate a lot more in Iterable which saves time and resources. …
Chose Iterable
Far and away, Iterable is easier to use and more cost-effective. While Iterable may not have the bells and whistles or integrations that some of their competitors offer, Iterable can still meet the large majority of business use cases and is easy to use for marketers. As I …
Chose Iterable
Iterable is the best in terms of user interface, innovation and customer service.
Chose Iterable
Very similar capabilities but more expensive
Chose Iterable
Iterable is far superior. The UI, AB testing tool, drag and drop template editor, journey building, reporting. Almost every aspect is better
Chose Iterable
The rich functions , flexibility, iOS and Android SDK integration, Cost and return of investment we find better with Iterable.
Chose Iterable
We thought Iterable provided the advanced features we needed but it did not.
SAP Service Cloud
Chose SAP Service Cloud
It had better backed integration with SAP S/4HANA and had less overall cost of ownership and standard and less cost invite involved for integration
Chose SAP Service Cloud
Zoho Desk is the ultimate software for clear communication, but when we compared these two according to our needs, we found out that SAP Service Cloud is the best option for us. Since it provides everything in one location, Zoho Desk is somewhat lacking in this area. That was …
Chose SAP Service Cloud
SAP C4C was selected to reduce the cost that they had with Salesforce.
Chose SAP Service Cloud
Salesforce Service Cloud
Chose SAP Service Cloud
customizations for zendesk are complicated and its expensive as compared to the features they are providing.
Chose SAP Service Cloud
After analyzing several business intelligence solutions, we conclude that SAP Service Cloud is the winner. Our analysts can predict potential defaults with unprecedented accuracy, so there is a proactive approach to financial risk management.
Chose SAP Service Cloud
the user interface is much better, but most importantly the ability to integrate the tool with sap 4 hana easily
Chose SAP Service Cloud
SAP Service Cloud came out cheaper and tied in a lot better with out other SAP products. It was well established and the logic within the product made it a consistent and well structured solution compared to Salesforce.
Salesforce did offer easy flexibility in customisation and …
Chose SAP Service Cloud
Service cloud is faster than Salesforce. Smooth configuration.
Chose SAP Service Cloud
Since we already had SAP sales cloud V1, it was logical for us to enable service capabilities in the same tenant. (no additional effort for the integration and change management for the users).
Chose SAP Service Cloud
During evaluation , we found sap service cloud is better in all aspects especially ease to use.
Chose SAP Service Cloud
Freshdesk is a lightweight service system that allows a small team to start handling service interactions quickly, in a professional manner. However, our observation was that it does not scale to Enterprise-level and does not have the same level of integration, customisability, …
Chose SAP Service Cloud
Platform and interface looks so cool in SAP Service Cloud also the license part when compared to the other players in the market, DDA was impressive, pricing is reasonable when compared to other vendors and the timeline for the implementation is less when compared, flexibility …
Chose SAP Service Cloud
SAP Service Cloud's system works better because in case we have any issues we are easily able to connect with the SPOC and get our issues resolved. Whereas with the other system it takes us time to connect and get a resolution. Also our agents are more comfortable using SAP …
Chose SAP Service Cloud
We select this service because we already have deploy Sap Business One. The other services works great, but lack in compliance and security that we need it at the time. In term of pricing is more expensive but far more robust. We attent thousand of people and uptime should be …
Chose SAP Service Cloud
We evaluated 4-5 software and also thought of building one in-house but after a thorough evaluation, we decided to go ahead with SAP Service Cloud. SAP Service Cloud met our integration requirements better than the other products we evaluated. While the pricing could be a bit …
Chose SAP Service Cloud
Compared to Salesforce Service Cloud and Zendesk Support, SAP Service Cloud offered deeper customization tailored to our specific needs, especially for banking. While Salesforce had broad features and Zendesk boasted user-friendliness, SAP provided a balance of both, aligned …
Chose SAP Service Cloud
AI features are behind what Microsoft offers in its Dynamics 365 Customer Service, but as we already had other SAP products, the integration was easier with SAP Service Cloud. Implementation time was a key aspect of our project.
Chose SAP Service Cloud
Zoho Analytics, F5 on IBM Cloud and Microsoft 365 Business Premium
Chose SAP Service Cloud
Salesforce has many integrations available, but configuring and setting them up can be difficult and necessitate development experience. While SAP Service Cloud integrates well with ease and without any difficulties.
Chose SAP Service Cloud
SAP Service Cloud provides entry level licence pricing that small and medium businesses can afford, while Salesforce license pricing tends to be really high even in small start scenarios.
SAP Service Cloud also provides enough basic features as a standalone solution, whereas …
Features
IterableSAP Service Cloud
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Iterable
7.2
Ratings
5% below category average
SAP Service Cloud
-
Ratings
WYSIWYG email editor8.10 Ratings00 Ratings
Dynamic content7.70 Ratings00 Ratings
Ability to test dynamic content7.50 Ratings00 Ratings
A/B testing7.50 Ratings00 Ratings
Mobile optimization7.20 Ratings00 Ratings
Email deliverability reporting5.20 Ratings00 Ratings
List management7.10 Ratings00 Ratings
Triggered drip sequences7.10 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Iterable
6.2
Ratings
16% below category average
SAP Service Cloud
-
Ratings
Dashboards6.60 Ratings00 Ratings
Standard reports6.10 Ratings00 Ratings
Custom reports5.80 Ratings00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Iterable
8.2
Ratings
9% above category average
SAP Service Cloud
-
Ratings
API7.90 Ratings00 Ratings
Role-based workflow & approvals8.70 Ratings00 Ratings
Customizability8.10 Ratings00 Ratings
Best Alternatives
IterableSAP Service Cloud
Small Businesses
Vbout
Vbout
Score 9.9 out of 10
Simplify360
Simplify360
Score 7.8 out of 10
Medium-sized Companies
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.0 out of 10
Dialpad Support
Dialpad Support
Score 9.0 out of 10
Enterprises
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.0 out of 10
Verint Community
Verint Community
Score 9.9 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
IterableSAP Service Cloud
Likelihood to Recommend
8.6
(0 ratings)
8.6
(0 ratings)
Likelihood to Renew
9.1
(0 ratings)
8.2
(0 ratings)
Usability
9.1
(0 ratings)
-
(0 ratings)
Availability
8.6
(0 ratings)
-
(0 ratings)
Performance
8.5
(0 ratings)
-
(0 ratings)
Support Rating
9.1
(0 ratings)
5.5
(0 ratings)
Online Training
6.4
(0 ratings)
-
(0 ratings)
Ease of integration
-
(0 ratings)
8.2
(0 ratings)
Product Scalability
9.1
(0 ratings)
-
(0 ratings)
User Testimonials
IterableSAP Service Cloud
Likelihood to Recommend
Iterable is great for any marketing team looking to ramp up the capabilities on lifecycle marketing specifically if you're a company with a lot of data and/or SKU's the product makes handling a lot of complexities much simpler and enables my team to move much faster even as a small team
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SAP Service Cloud is well suited with its omni-channel capabilities giving the possibility to collect service requests from different channels like phone, e-mail or CTI telephony. It also has nice User Interface (when it comes to desktop version). On the other hand SAP Service Cloud needs to be definitiely improved in terms of mobile app, which is horrible and it has limited development possibilities.
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Pros
  • It is easy to onboard new users with building communications. The drag and drop editor is very intuitive to use.
  • Allows for complex data structures on user profiles and in events. This is a key reason we onboarded to Iterable and have stayed with it.
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  • First is It is highly effective when we consider Customer Relation Engagement.
  • Good User Interface by which anyone can get used to it quickly.
  • It is providing infinite opportunity of integration with other SAP solutions.
  • Affordable Solutions with effective features.
  • It has prebuilt charts which helps us to define customer journey with ease of efforts.
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Cons
  • Locale management: being able to copy and past a template section/row/content from a locale to another. Also, be able to duplicate any locale to any locale. So far we can just duplicate the default locale into the rest of the locales
  • Outages - I feel in the last 1 and half, more outages are happening, impacting their clients
  • Image library
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  • Integrating SAP Service Cloud with non-SAP systems can be challenging, i faced some hurdles when my IT team took 3 months to integrate the billing data from some other vendor and the system would run slow if you try to pull billing data
  • Slow loading of the pages as compared to other consumer tech softwares we use
  • Implementation costs and complexity of implementation makes it an option only for large enterprises with huge IT teams (and it can take a few months to implement)
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Likelihood to Renew
Extremely easy to use, deeply integrated into our infrastructure
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Now all our critical processes are streamlined & would like to explore the new feature to have user friendly experiences
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Usability
Iterable is super easy to use. I have experience with competing platforms, but Iterable is by far the most intuitive platform to use. I also really appreciate the way the product team is willing to accept product requests
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No answers on this topic
Reliability and Availability
Iterable is there like 99.9% of the time. However, when it goes down, it grinds us to a halt. Most of the time, outages are an hour or less, but if that's at a peak time, it can be a nightmare. That said, when the worst does happen, there are frequent updates and an easy situation tracker that give you an estimate of how much longer you'll have to wait for the issue to be resolved.
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No answers on this topic
Performance
The API is super quick. The UI can be a little sluggish depending on what you're loading, but overall Iterable performs great. Iterable appears to do a good job of making processes async so that one action isn't blocking another.
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No answers on this topic
Support Rating
I've never experienced any issues with Iterable. As I and my colleagues have learnt the system and it's features, response to questions and advice from our account manager is always quick. Kevin knows the product well, and with the few tricky questions has hasn't been able to answer he's been quick to get back to us.
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I have found that sometimes issues reported to the SAP takes more time also they lack system support with respect to the priority . Also we don't see RCA for the issues raised. Also turn around time for the issues is not fixed as the support is global sometimes the issues float here and there.
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Alternatives Considered
As mentioned previously, I was hired to do a migration from ActiveCampaign, and I stayed for 2 years as a power user of Itearble. Since leaving OneVision Resources, I have continued to volunteer my time in a regional user group, which I would not do if the platform, product, and company were not so strong and so marketer-forward.
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Zoho Desk is the ultimate software for clear communication, but when we compared these two according to our needs, we found out that SAP Service Cloud is the best option for us. Since it provides everything in one location, Zoho Desk is somewhat lacking in this area. That was the reason for choosing SAP Service Cloud.
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Scalability
We've definitely tested scalability, and it's no line - it works. The process is pretty easy. Most of the times it goes off without a hitch. Any time we do encounter issues, our support team is quick to get on the job and very communicative as they work us through a successful launch.
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No answers on this topic
Return on Investment
  • I do not have hard numbers, as I am not in the department that deals with those kinds of quantifications of impact. However, I do believe the use of Iterable has been a positive thing for us in providing more comprehensive data that is useful when dealing with customer tickets.
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  • After implementing SAP Service Cloud, we've noticed a noticeable drop in the average time it takes to resolve customer queries. Centralized communication and an efficient ticketing system enable our team to respond faster and more effectively.
  • Our customer feedback scores have improved since using the platform. The integrated knowledge base has particularly empowered our team to provide immediate solutions to common queries, elevating the overall customer experience.
  • The platform has streamlined our operations and reduced manual interventions, leading to decreased operational costs related to customer service. Automation features and AI integrations minimize repetitive tasks, allowing our team to tackle more complex customer concerns.
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ScreenShots

Iterable Screenshots

Screenshot of how Iterable unifies customer, product, business, and martech ecosystem data to create integrated marketing.Screenshot of Iterable’s AI Suite, that helps to build personalized campaigns quickly, predicts what customers need next, and fine-tunes every message for maximum impact.Screenshot of some of the tools and support available through Iterable that support scale and tomorrow’s growth.Screenshot of how Iterable unifies all engagement channels into one platform for consistent, personalized communication, connecting with customers wherever they are: SMS, email, in-app, push, embedded messaging, and beyond.Screenshot of how to create highly-personalized communications that listen to, react to, and anticipate customer needs.Screenshot of an example of how AI can be used to influence the most important metrics and achieve key business goals.

SAP Service Cloud Screenshots

Screenshot of Screenshot of Screenshot of