Kajabi vs. Wix

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Kajabi
Score 8.6 out of 10
N/A
Kajabi is a web hosting platform for online learning or membership websites, featuring landing pages and support for email marketing, video hosting, and codeless web building tools.
$89
per month
Wix
Score 8.9 out of 10
N/A
Wix is a website builder used to grown an online presence. The platform allows users to build their website from scratch, choose from designer-made templates, or use an AI website builder to add sections, images, and text.
$0
Pricing
KajabiWix
Editions & Modules
Kickstarter
$89
per month
Basic
$149.00
per month
Growth
$199.00
per month
Pro
$399.00
per month
Free
$0
Light
$17
per month
Core
$29
per month
Business
$39
per month
Business Elite
$159
per month
Offerings
Pricing Offerings
KajabiWix
Free Trial
YesNo
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details30% discount for annual pricing.
More Pricing Information
Community Pulse
KajabiWix
Considered Both Products
Kajabi
Chose Kajabi
Absorb LMS didn't have the ability to quickly and efficiently import courses without a lot of necessary customization. We also didn't think the price point was very good compared to other LMS and to Kajabi. Ultimately we settled with Kajabi due to all of the functionality we …
Chose Kajabi
Kajabi is more adjusted for learning needs. While Tilda and Wix can help to create very customizable designs for landing pages and great checkout experiences, Kajabi is more convenient for creating learning sequences. The best way is to use all these platforms together, so they …
Chose Kajabi
I enjoyed Podia but it lacked the email marketing systems and diverse systems like webinars, abandoned cart, and scheduling that kajabi has.
Chose Kajabi
Kajabi simplifies and brings things together all in one platform. I can do nearly everything I did before using multiple platforms, but with Kajabi it's all together. Makes my life easy and streamlined!
Chose Kajabi
We technically have both. Kajabi is very glitchy and unreliable when it comes to webinar sign ups, so we incorporated EverWebinar as well for it's reliability and consistency with regards to hosting webinars, hosting replays, hosting evergreen webinars and handling the sign ups …
Chose Kajabi
Kajabi is easier to use than Ontraport and Keap. Keap does have a lot more features that we just don't need at this time. ActiveCampaign and Mailchimp don't have the features Kajabi does. ConvertKit I used when it was first coming out and it didn't have much in the way of …
Chose Kajabi
Kajabi is way more affordable since you pay a monthly rate rather than a per-user rate. Also you can host your website in one place so the functionality and convenience is top tier. and again Kajabi has the best customer service as well as resources to help you be successful.
Chose Kajabi
Before Kajabi we used ActiveCampaign, we decided to switch to Kajabi because of the ease of use of the software, ActiveCampaing is packed with features and because there are so many features, you don't know what you don't know. There are probably 10 different ways to get to the …
Chose Kajabi
When researching where to host my online course, I looked at several online course platforms: Teachable, Thinkific, Udemy, Wishlist Member, and Ally Access. I chose Kajabi because it was the easiest platform to customize and it was the most user-friendly for my clients. Also, …
Chose Kajabi
Clickfunnels is a great tool for funnel automation, landing pages, and lead generation but when it comes to product delivery for content creators it lacks functionality as it reality it was not meant for that purpose.
Originally, we used Clickfunnels for our funnels but we found …
Chose Kajabi
Leadpages is a powerful landing page builder. For this task, we wanted to try and simplify our tech stack. It can be frustrating having to try and integrate multiple tools together. Sometimes the outcome is seamless and this can require a lot of time to set up, leading to lower …
Chose Kajabi
While other platforms may be better for certificates and social learning groups, Kajabi is the clear winner for building sales funnels, offers and providing excellent learning experience around video courses. Other platforms do a good job with more classroom style environments, …
Chose Kajabi
We started with password protected pages on Wordpress. That was fine while we were a very small company but wasn't very professional moving forward. So we then transitioned to Thinkific. At that point, we started building bigger courses. But the problem was that Thinkific's …
Chose Kajabi
Kajabi is a cleaner, more integrated platform which is why I chose Kajabi for my business. With Kajabi, I can host my courses entirely, my checkout pages, and my landing pages. Kajabi is definitely more expensive than using any of these solutions alone, but since Kajabi …
Chose Kajabi
Before using Kajabi, we hosted our programs and courses on Squarespace. Being a website platform Squarespace didn't provide the functionality or features we needed to create a student-friendly experience. While Squarespace gave us our start, Kajabi helped us grow and scale our …
Chose Kajabi
When we selected Kajabi around 2005, we were influenced by the fact that Brendon Burchard used it for his online courses.
Having looked at other offerings now available, we are still happy that it suits our needs.
Chose Kajabi
We chose Kajabi because it can do so much. We didn't end up going all-in on Kajabi - our email is still with ConvertKit and our site is still on WordPress, but we're very happy with having our checkouts, courses, and membership content on Kajabi. We create some of our landing …
Chose Kajabi
It blows them out of the water. There really is no comparison at all. Each of the others listed have some benefits, but none offering an end user experience the way that Kajabi does. HighLevel would be the closest, but they still have a ways to go.

Not offered in the listings …
Wix
Chose Wix
Wix feels very similar to the experience I had with Squarespace some years ago. It far exceeds Drupal, which we found impossible to customize or integrate with things without the help of a professional developer. Wordpress, of course, offers infinite customization options for …
Chose Wix
Wix is very similar to Squarespace where they both have easy to use user interfaces, and both lack the ability to get cute with custom code when desired. That being said, for us Wix tends to deliver better overall value of options for the price. A lot of 3rd party apps …
Chose Wix
Wix is GREAT for a drag-and-drop website editor, but I prefer Squarespace. Squarespace has a lot more polished drag-and-drop modules. Squarespace feels more like a name-brand editor, as it's frequently discussed by many influencers online and has a high level of brand …
Chose Wix
Been using Wix for our digital platform for quite a while before the others. It's efficient, easy to use
Chose Wix
Wix is super easy and straightforward; in comparison to the competitors I've used, it eliminates a lot of stress and anxiety around creating and maintaining a website. The affordability of Wix in comparison to other website platforms is also something that I appreciate. I …
Chose Wix
I was pleasantly surprised at how much more complex Wix was a designing a website than WordPress was, and yet it maintained the same level of simply pleasing aesthetic quality. Whereas before, when I first use WordPress, it was simply just a tad more than a blog, Wix as allowed …
Chose Wix
easier and more efficient to manage than wordpress, but there are times when you are unable to customise things. Wix is sort of like canva compared to photoshop, it does what it needs to the vast majority of the time and actually quite well
Chose Wix
Zoho provides a free email account which can be coupled to your website. Wix does not provide this free option but rather tries to sell a professional account through google.
Chose Wix
Thanks to the intuitive interface that Wix has, we've been able to accelerate the speed of some of our projects, which is very important for us.

We find Wix easier and faster than WordPress or Squarespace, as these 2 are definitely more complex and hard to comprehend at some …
Chose Wix
We thought that the features in Wix were easier to use and were more suited to a less technical audience. As our organization has a lot of non-intern-native age individuals, we needed something that was very intuitive. Squarespace seemed like more work to manage and overall …
Chose Wix
Wix is way better as a user-friendly tool that extends its use to non-high technology skill people, that let other people administrate the site other than the IT expert.
Chose Wix
I appreciate this tool the way it is going is excellent. The website is the first basic thing that speaks of a company. During its purchasing, I faced no difficulty in terms of licensing and it provides me all the necessary tools by which I can easily create the HTML. In terms …
Chose Wix
On a scale of 1 to 10, where 10 is the highest, Wix is at a 3 based on the software listed.
Chose Wix
Wix is cleaner and easier to navigate. I'd go so far as to say something about it feels sleeker and almost "sexier," I may be so bold...
Chose Wix
I selected Wix as I have used it before. Wix is a website builder. It’s easy to use and offers lots of technical support. WordPress is a content management system, which is more scalable but also demands more technical know-how.
Chose Wix
I selected Wix because it is way more user friendly. With Wordpress, you need to either have advanced knowledge in coding and development, or you can hire someone to optimize your website for you. With Wix, you don't need to hire someone of have a lot of knowledge in coding - …
Chose Wix
Wix does not hold a candle to WP or Squarespace. We selected Wix because it was the cheapest option, and when working with nonprofits, cheap wins.
Chose Wix
Wix is a less aesthetically pleasing option in comparison to WordPress and Squarespace. WordPress is much more robust in regard to its capabilities, especially with SEO. Squarespace has better themes to use and is more pleasing to look at it however I think Wix's usability …
Chose Wix
Squarespace and wordpress are great options but both are more expensive options and they can be more complex for the beginner user. The thing I like about Wix is how easy to use it is and basically, you can drag and drop things that you need to make a great-looking website.
Chose Wix
Wix is a great starting platform for anyone looking to create a website. It definitely holds its own against any other all in one website creation platform. The one thing I would say is if your main focus is solely on eCommerce you may be better off using something like …
Chose Wix
We ultimately selected Wix Answers for the price and that we could localize the platform and articles. WIth WixAnswers the cost is based on users, since our users were low the price was very economical for our needs.
Chose Wix
Wix is easier to use and much more intuitive than WordPress.
Best Alternatives
KajabiWix
Small Businesses
TalentLMS
TalentLMS
Score 8.6 out of 10
Ecwid by Lightspeed
Ecwid by Lightspeed
Score 10.0 out of 10
Medium-sized Companies
Absorb LMS
Absorb LMS
Score 9.2 out of 10
10Web
10Web
Score 5.2 out of 10
Enterprises
Absorb LMS
Absorb LMS
Score 9.2 out of 10
Adobe Experience Manager
Adobe Experience Manager
Score 8.4 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
KajabiWix
Likelihood to Recommend
9.5
(0 ratings)
9.4
(0 ratings)
Likelihood to Renew
9.0
(0 ratings)
7.0
(0 ratings)
Usability
8.0
(0 ratings)
8.0
(0 ratings)
Availability
-
(0 ratings)
10.0
(0 ratings)
Performance
-
(0 ratings)
10.0
(0 ratings)
Support Rating
10.0
(0 ratings)
6.0
(0 ratings)
Implementation Rating
8.0
(0 ratings)
8.0
(0 ratings)
Configurability
-
(0 ratings)
10.0
(0 ratings)
Ease of integration
-
(0 ratings)
9.0
(0 ratings)
Product Scalability
-
(0 ratings)
8.0
(0 ratings)
Vendor pre-sale
-
(0 ratings)
10.0
(0 ratings)
User Testimonials
KajabiWix
Likelihood to Recommend
It works great for us in the education space and delivering our curriculum to our clients. It's nice to have some of the extra access features and to have the community feature, so that works great for us. At the same time, Kajabi lacks some of the specificity we need, and I don't believe it is technically geared directly to the education space, so we will likely switch providers in the next couple of years to something that is more robust and relevant to our business model.
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The fact of Wix moving away from their ADI web-building tool in favour of Editor, in my opinion, makes a huge mess of everything. I feel a lot of the ease and automation of designing my website has gone to such an extent that I now "recommend" Wix only for professional developers. Worse is that I have to redesign a big part of my website as items are now linked to each other in a different way than used to be the case. In my opinion, A big ZERO for Wix, who clearly should do their homework again.
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Pros
  • With a featured button as opposed to just a hyperlink, it is incredibly simple to link to a page within an email.
  • The marketing strategy's functionality and the ability to customize emails allow me to communicate with every client.
  • Course creator to create digital products from your content.
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  • User-Friendliness: Wix is a lot easier to navigate than other web-building sites. Oftentimes it's like Wix does the thinking for you instead of just throwing endless options at you and complicating the process.
  • Unique Content: Many services for generating websites, images, videos, etc. are starting to look the same and, for that matter, they're starting to look stale. What Wix offers feels fresher and cleaner.
  • Reliability & Respectfulness: We have yet to incur any issues that have affected our web properties or routine to this point. Furthermore, Wix does not constantly throw new offers or new pricing or new requirements at us. They value you where you are.
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Cons
  • They've improved leaps and bounds, but their CRM is still subpar
  • They have great uptime, but it could be better
  • Affordability - I went in hoping to use their CRM feature and cut costs, but their CRM is lacking
  • They offer a shopping cart, but in terms of being able to customize and payment option, they have a ways to go.
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  • One place where Wix falls short of other CMS's is with insights and analytics. On other platforms, I can instantly see how many page views I received, what time the pages were viewed, location, etc. But seeing this information on Wix requires a Google Analytics integration that is not automatically included when you make an account. You have to first go to Google Analytics to make an account, then come back to Wix to activate the integration, it's a little time-consuming for a feature that most CMS's come with instantly.
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Likelihood to Renew
We are committed to it and once we get "really good" at using it, I think it is a excellent platform and links well to Hubspot. At present, we are still just barely scratching the surface with our use of its features
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I’m happy with Square space as of now, and right now I don’t also have a team that would be able to review for me whether it’s worth switching again. Wix was great in the beginning of my career, but I needed something different to support the release of my new music. I like the price for Square space more too!
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Usability
The back-end system can be used efficiently and has flexibility. It doesn't have a lot of unnecessary functions or un user-friendly features. We have had no issues using the system and would continue to use it with the current functions and features. I would rate it as user-friendly yet flexible
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Great customization, but a pain to backtrack. They recently added the ability to set fonts etc as headings, title, body etc, but if you did not begin your build with these presets you are screwed if you ever try to change font/ colors/layout etc.
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Reliability and Availability
No answers on this topic
I never had an outage issue per say. I would say it was very reliable of a website building platform and as a marketing source there was never any issues connecting it to the server. I don’t recall there being any editing tools or hosting issues. Nothing went down when using it.
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Performance
No answers on this topic
Not complex at all. It teaches you how to use their platform in a dynamic way. Each tutorial offers an explanation that can be reviewed later on. The connection speed of a web page has been smooth so far, with no major problems regarding this subject. Overall, Wix can manage 10+ pages with great connection speed.
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Support Rating
The Kajabi Support people are helpful, fast and knowledgeable. I usually call in a panic - because I have lost something, messed something or am on a deadline. Sometimes we speak, or we do a chat. Always my angst is eliminated. I often thank the person for being "so patient" with me. LOL
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As stated before I didn’t use the support as I did not have the feature and did not often enough need the help. I was able to figure it out mostly on my own by exploring the site. I’ve found exploring and playing on it told me how to do most things.
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Implementation Rating
These platforms are big complex pieces of software. Mor recently - Kajabi provides a done for you example which you can borrow and customise - but those were not available when we started.
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Like I said I was a beginner so it was fun to navigate and teach myself how to implement the features when building and maintaining my site. It was a fairly easy place to host my domain, and creat something simple.
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Alternatives Considered
Kajabi is more adjusted for learning needs. While Tilda and Wix can help to create very customizable designs for landing pages and great checkout experiences, Kajabi is more convenient for creating learning sequences. The best way is to use all these platforms together, so they can support the optional customer journey from landing page to learning on the course.
Read full review
Wix is GREAT for a drag-and-drop website editor, but I prefer Squarespace. Squarespace has a lot more polished drag-and-drop modules. Squarespace feels more like a name-brand editor, as it's frequently discussed by many influencers online and has a high level of brand awareness. Wix is more customizable and can create a more tailored end product than Squarespace. Additionally, it is cheaper, which is another advantage for Wix.
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Scalability
No answers on this topic
I give this rating to Wix because it's a great content creator. It has a great platform and also offers great customer service. If you encounter any technical issues, with Wix you will find a solution. For premium members or domain holders, this is the same as for Trial members or non-domain holders.
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Return on Investment
  • Saved around $100 a month thanks to combining several online platforms into one
  • Saved dozens of hours not having to upload videos and images thanks to the Google Drive integration and URL Import
  • Building pages takes a little longer than other page builders due to how many clicks it takes to exit and enter editing settings.
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  • Affordable - for those on limited to zero budget it is easy to get started and getyour business online. I was able to create a portfolio website that I could direct my clients to in order to view my previous projects.
  • There is no need to pay a website designer (save on costs)- it is easy to get a website up and published on Wix that you save on not needing to pay a professional to do it for your start-up business.
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ScreenShots