TrustRadius

Kantar Research Services vs. Parrot Analytics

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Kantar Research Services
Score 8.0 out of 10
N/A
Kantar Marketplace (formerly Lightspeed Research) is a market research specialist offering survey engagement software and global panel management, data on-demand, and market insights.N/A
Parrot Analytics
Score 9.0 out of 10
N/A
Parrot Analytics is a media content and consumer sentiment analytics firm offering data, insight and consultatory services to media entities offering OTT / streaming programming or conventional broadcast services headquartered in Beverly Hills.N/A
Pricing
Kantar Research ServicesParrot Analytics
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Kantar Research ServicesParrot Analytics
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details——
More Pricing Information
Community Pulse
Kantar Research ServicesParrot Analytics
Considered Both Products
Kantar Research Services
Verified User
Anonymous
Chose Kantar Research Services
Easy to use, better pricing, deeper understanding.
Verified User
Anonymous
Chose Kantar Research Services
More competitive pricing and much strong data backed insights on real customers. It was also important for us to be able to utilize this solution for real-world decision making and the customer matrix developed through this tool is instrumental in doing so. This is a valuable …
Parrot Analytics

No answer on this topic

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Kantar Research ServicesParrot Analytics
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User Ratings
Kantar Research ServicesParrot Analytics
Likelihood to Recommend
7.6
(0 ratings)
9.0
(0 ratings)
User Testimonials
Kantar Research ServicesParrot Analytics
Likelihood to Recommend
Really relevant for testing new product launches with customers. Often NPD fails to find the sweet spot of differentiation and impact (commercial or customer impact) and having the insights to test along the journey makes teams more agile and more motivated to trial new things without sinking over cost where you move from a concept to reality. Also helpful for studying different types of marketing impacts for longer-term campaigns on customer perceptions which are important measures of success beyond the commercial.
Verified User
Anonymous
Read full review
It is well suited for products where there are a lot of users at scale performing and interacting with the platform. Also where businesses need to take informed decisions based on mass users performing actions at scale. Therefore demand analytics tools like Parrot can be a real boon for such businesses. It is less appropriate for those who are not having users at that scale. Scale is very important I believe and analytics can be even more powerful once we have a lot of data on our hands.
Tejas Rane | TrustRadius Reviewer
Tejas Rane
Founder
Read full review
Pros
  • Testing of digital marketing campaigns.
  • Testing new concepts or products with customers.
Verified User
Anonymous
Read full review
  • In-depth Demand Analytics of core features.
  • Proper recommendations of features.
  • Popularity tracking of the core data that we have and mapping with users.
Tejas Rane | TrustRadius Reviewer
Tejas Rane
Founder
Read full review
Cons
  • Payment structure needs to be improved.
  • standardization is limiting as it does not allow deeper understanding.
  • Services are expensive.
Verified User
Anonymous
Read full review
  • Audience behaviour dataset can be improved.
  • Demand tracking for features can have more metrics to get even more granular.
Tejas Rane | TrustRadius Reviewer
Tejas Rane
Founder
Read full review
Alternatives Considered
Easy to use, better pricing, deeper understanding.
Verified User
Anonymous
Read full review
No answers on this topic
Return on Investment
  • The ability to scale our business based on real customer insights.
  • The ability to focus hiring on where our growth path is leading us.
  • The ability to create new business development opportunities based on real-world data and analytics.
Verified User
Anonymous
Read full review
  • We were able to capture data metrics by almost 25% more as compared to another analytics tool we previously used.
  • Recommendations of new data grew by at least 15%.
Tejas Rane | TrustRadius Reviewer
Tejas Rane
Founder
Read full review
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