One of the best for demand analytics
Use Cases and Deployment Scope
In our product Affiliate Corner, we wanted to have in-depth analytics of user behaviour. Wanted to see how the demand is faring as per the features we have built. This was a particularly important aspect as we wanted the metrics to present it for potential fundraising. We were looking for a demand analytics tool and came across Parrot Analytics. This was the tool, that perfectly fit our use cases at a whole new level. We were able to capture a lot of data that could really unlock a whole new level of monetization and insights we could have never thought about.
Pros
- In-depth Demand Analytics of core features.
- Proper recommendations of features.
- Popularity tracking of the core data that we have and mapping with users.
Cons
- Audience behaviour dataset can be improved.
- Demand tracking for features can have more metrics to get even more granular.
Most Important Features
- Data analysis of users that uses our core features
- Discovering new trends and insights that we never knew before
Return on Investment
- We were able to capture data metrics by almost 25% more as compared to another analytics tool we previously used.
- Recommendations of new data grew by at least 15%.
Other Software Used
Post Affiliate Pro, Twilio SendGrid, Adobe Analytics