Kantar Research Services vs. Precisely Spectrum Spatial Insights

Really relevant for testing new product launches with customers. Often NPD fails to find the sweet spot of differentiation and impact (commercial or customer impact) and having the insights to test along the journey makes teams more agile and more motivated to trial new things without sinking over cost where you move from a concept to reality. Also helpful for studying different types of marketing impacts for longer-term campaigns on customer perceptions which are important measures of success beyond the commercial.

Incentivized

As previously mentioned, as long as the web platform works, the software is quite useful. However in places or areas where the platform operates with low standards (poor reception signal), the versatility and usefulness of the program decreases considerably. This type of problem in developed countries probably does not occur, or if it occurs it does very infrequently. But in non-developed countries, the frequency of occurrence can be a factor to take into consideration when choosing an program based exclusively on a web platform.

Incentivized

• Testing of digital marketing campaigns.
• Testing new concepts or products with customers.

Incentivized

• It allows us to visualize data with extreme ease, through maps and graphs, patterns and tendencies.
• This visualization allows, in turn, to make decisions more quickly and with a greater amount of information than what a good part of software of the same nature allows.

Incentivized

• Payment structure needs to be improved.
• standardization is limiting as it does not allow deeper understanding.
• Services are expensive.

Incentivized

• Being a web-based platform can, in some cases, be counterproductive, especially in areas where internet and satellite coverage are of low quality or are not available, such as jungle areas.
• The results obtained, in most cases, need to be interpolated, in order to completely characterize the study area.
• The interpolation functions are those that are typically used in commercial software used in this area of study, and have the same limitations. When using it I have not found any novelty regarding this.

Incentivized

Easy to use, better pricing, deeper understanding.

Incentivized

In comparing GeoInsight to other products, I will not be of much help since this software is, as far as I know, almost exclusively used in activities related to the financial world, rather than geographical. That is why it is usually included in software of the AML (Anti-Money-Laundering) type. My interest in the program was to see its capacity for data storage and practical utility to facilitate decisions, compared to other software but more linked to geographic information (GIS software).

Incentivized

• The ability to scale our business based on real customer insights.
• The ability to focus hiring on where our growth path is leading us.
• The ability to create new business development opportunities based on real-world data and analytics.

Incentivized

• The use of the software allowed the minimization of activities associated with logistical support to field staff. That reduced the time associated with these activities by about 15% of the initially estimated time.
• The aforementioned reduction translated into decreases in expenditures in the order of $ 2000 / day.

Incentivized