Precisely Spectrum Spatial Insights is a solution designed to optimize market and site planning for businesses of all sizes. According to the vendor, it caters to a wide range of professions and industries, including banks and credit unions, restaurants, retailers, and healthcare providers. By providing intelligence for network planning, real estate portfolio management, and maximizing return on invested capital, Spectrum Spatial Insights offers insights and tools to drive strategic decision-making.
Key Features
Optimize market and site planning: According to the vendor, Spectrum Spatial Insights helps businesses analyze their networks to optimize their store portfolio and maximize return on investment. It allows testing of multiple scenarios to determine the optimal physical footprint and the impact of omni-channel sales. It enables decision-making on new locations, renovations, relocations, acquisitions, and closures based on detailed forecasts and financial impact assessments. The vendor claims it provides an actionable and defensible plan of action by knowing the projected Internal Rate of Return (IRR) before making capital decisions.
Annual sales planning accuracy: According to the vendor, PERFORM.360, part of the Spectrum Spatial Insights Suite, helps businesses understand market dynamics and allocate annual sales goals efficiently. It offers an easy-to-use and flexible interface for allocating sales targets and assessing performance against locations in similar environments. It aims to provide a clear understanding of whether business goals are achievable.
Innovative, industry-leading datasets: Spectrum Spatial Insights offers custom data assets that can be used within the platform or integrated into existing modeling processes. Examples of custom data assets include Demand Insight Financial, which provides total number of accounts and balances for financial services products, and Mobile Trace Digital Activity Data, which quantifies pedestrian traffic globally. According to the vendor, these datasets are based on millions of actual records and demographic variables, providing valuable insights for site selection and performance analysis.
Real-time visualization: Spectrum Spatial Insights allows real-time visualization and analysis of changes to property networks. It provides a user interface for interacting and analyzing real-time data and results. According to the vendor, it enables businesses to identify opportunities and make informed decisions based on real-time insights.
Highly customizable: Spectrum Spatial Insights offers a highly customizable platform that can be tailored to specific business needs. It allows integration of custom data assets and modeling processes. According to the vendor, it provides flexibility in analyzing and visualizing data to meet unique business requirements.
