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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Keap

    Score5.9 out of 10
    N/AKeap is a small business-focused, comprehensive sales and marketing platform which combines basic contact management, CRM, marketing automation, and e-commerce capabilities into a single, subscription-based SaaS product.

    $199

    per month

    Intuit Mailchimp

    Score8.1 out of 10
    N/AMailchimp is an email marketing and marketing automation platform. Beyond just tracking how campaigns perform, Mailchimp takes it a step further by analyzing data from over half a billion emails to show why campaigns perform, driving informed decisions.

    $0

    per month

    Pricing
    KeapIntuit Mailchimp
    Editions & Modules
    Pro
    $199.00
    per month
    Max
    $289.00
    per month
    Max Classic
    Contact Us
    per year
    Free
    $0
    Essentials
    starts at $13
    per month
    Standard
    starts at $20
    per month
    Premium
    starts at $350
    per month
    Offerings
    Pricing Offerings
    KeapIntuit Mailchimp
    Free Trial
    YesYes
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    YesYes
    Entry-level Setup FeeOptionalNo setup fee
    Additional DetailsAll plans with 1 user and 500 contacts. The price is $30.00 for each additional user.—
    More Pricing Information
    Community Pulse
    KeapIntuit Mailchimp
    Considered Both Products
    Keap
    Chose Keap
    Keap is much more affordable than HubSpot, and while it perhaps does not provide quite as much detail, you can get all the detail you really need for a small to medium-sized business with Keap. It provides so many more options as a CRM than Constant Contact or Mailchimp did …
    Incentivized
    Chose Keap
    Keap, compared to Mailchimp, AWeber, and SendFox, is a complete solution. The latter 3 are primarily for email and don't have the same flexibility by themselves for a campaign or email automation. Keap, compared to Typeform, is similar, but Typeform does form building better. …
    Incentivized
    Chose Keap
    I prefer Keap over Mailchimp for email marketing because I found it to be way more user-friendly. I'm not sure if I was just using an older and outdated version of Mailchimp at a prior company but I didn't like the software. All of my email campaigns were just in a list or …
    Incentivized
    Chose Keap
    Constant Contact is very good but limited to one or two uses compared to multiple uses for Keap. Pipedrive is even more limited and not as user-friendly. Hubspot is great but way overpriced compared to the value delivered by Keap. Mailchimp is just, well... cheap in my view. …
    Incentivized
    Chose Keap
    Automation is the game-changer here, none of the other products I've used has capabilities anywhere close at the price point in which Keap (formerly Infusionsoft) serves for us. Zoho can be very powerful if you chain their multiple products together, but it becomes a handful …
    Incentivized
    Chose Keap
    All of these apps really work in conjunction with Keap (formerly Infusionsoft), not necessarily a competitor. The only app I would say would compete (partially) would be Mailchimp since it sends broadcast emails. I used Mailchimp briefly several years ago and do remember it …
    Incentivized
    Chose Keap
    We moved to Keap/InfusionSoft from Mailchimp. We like Keap better - the one feature that Mailchimp had that Keap doesn't is the HTML page of the email newsletters. We've been looking at Salesforce as a possible option instead of Keap since it has the functionality we are …
    Incentivized
    Chose Keap
    Infusionsoft is much more sophisticated and allows you to do far more than Mailchimp. The tradeoff is that it's 10X harder to use.
    Incentivized
    Chose Keap
    Infusionsoft was one of the most popular marketing automation platforms, however we did need to supplement it with Mailchimp in an effort to send one-off marketing campaign sends.
    Incentivized
    Chose Keap
    Aside from cost, they all sell you on the same concepts. The differences come in how you approach the programs. If you are a visual person, Infusionsoft is better for you. If you just like seeing the numbers and don't care about creativity, then use iContact. If you have the …
    Incentivized
    Chose Keap
    Keap is fast. The learning curve is shorter and they have an academy for learning with videos quite extensive that explain a lot of different scenarios, specially when you need to customize scenarios of automations and segments. Is cheaper if you consider that this services CRM …
    Incentivized
    Chose Keap
    Keap is an all-in-one platform for sending bulk emails, managing contacts, tasks management, creating workflows in email marketing, actions-based tasks, creating task reminders, managing tasks with team members, and better reporting with the analytics used in Keap. The landing …
    Incentivized
    Chose Keap
    Keap stacks up well against similar software I've used. They are definitely the most user-friendly platform I've encountered, but not at the loss of good functionality. All the processes we need to work on/automate are available to us in Keap, it has been a wonderful growth …
    Incentivized
    Chose Keap
    Keap is a cost-effective, powerful CRM and marketing automation tool for those who have the time and resources to learn all of its intricacies. For any other system, you will be paying for a better user interface, better reporting and visualizations, more intuitive everything, …
    Incentivized
    Chose Keap
    Leadpages still has the best and easiest landing page integration. The landing page interface on Keap is clunky and outdated. Infusionsoft crushes against Active campaign and Mail chimp regarding campaign building, reporting, and emailing as well as making changes down the …
    Incentivized
    Chose Keap
    Keap has better automation workflows and advanced campaign capabilities. I also find it easy to get my questions answered when I need help. The multiple integrations available also make it easy for me to continue to use other systems that I need in conjunction with KEAP.
    Incentivized
    Chose Keap
    Keap is the whole enchilada. These other platforms have great email blasts but no real task management, eCommerce, or lead tracking.
    Incentivized
    Chose Keap
    Keap functionality and ease of use are better for me - being able to tie everything into one package and not have the laborious task of repeat data entry, maintaining several places where information needs to be stored and updated increase my business accuracy of the …
    Incentivized
    Chose Keap
    The Keap product is more robust than these products. It delivers functionality for similar pricing.
    Incentivized
    Chose Keap
    As a past Active Campaign and Constant Contact partner, I can say that the marketing automation and end results are far better in the Keap Software. I have used many other email platforms with clients over the years and this is the only one I want to run my business on to date.
    Incentivized
    Chose Keap
    The marketing and client management capabilities are much more robust on Keap.
    Incentivized
    Chose Keap
    To be honest, these days they all seem so similar. It really comes down to getting an account with each and trying them out and see what works best for you and your team. Keap is a great product, but so are the others. We use them all uniquely based on the needs and the clients …
    Incentivized
    Chose Keap
    I actually prefer to use some of these other platforms over Keap/Infusionsoft, however for this particular client we had implemented Keap more than 5 years ago when it was the only platform available to choose from. The problem now is that there are over 200,000 people on the …
    Incentivized
    Chose Keap
    As an agency, we use all of these tools for various clients. Keap is our preferred solution because it has the most customization for any business model, makes marketing automation so easy, and keeps ample customer data that can be used for marketing and sales alike. It has …
    Incentivized
    Chose Keap
    Price, support, API and we were able to do a proof of concept, which allowed us to finally land on Infusionsoft.
    Incentivized
    Intuit
    Chose Intuit Mailchimp
    Mailchimp usually wins because it has a very nice free option to begin exploring the world of contact gathering / lead generation. While it doesn't have all the tools available to you via Hubspot, Keap, or Constant Contact, Mailchimp still provides a good launching point to …
    Incentivized
    Chose Intuit Mailchimp
    I would still recommend Mailchimp to most people starting out. It's easy to use and set up and doesn't require a lot of extra support to get started. Other than ActiveCampaign or Keap, which are for larger lists and more complicated, Mailchimp is a good choice. If you …
    Incentivized
    Chose Intuit Mailchimp
    Mailchimp is a great introductory email marketing system that offers more than just email marketing. If you're looking for more of a well rounded system that you can use for your website, basic ads, and email marketing, Mailchimp is a great platform that offers a little of …
    Incentivized
    Chose Intuit Mailchimp
    MailChimp would be my third choice, when SharpSpring and Keap are also options. Some of our clients opt to use MailChimp because it is generally cheaper. From a marketing automation tool standpoint, it's feature set is much more limited. However, for simple email marketing and …
    Incentivized
    Chose Intuit Mailchimp
    As stated previously, I use Mailchimp as a secondary autoresponder (for transitions between platforms or in case of performance issues with the primary). My primary autoresponders are ConvertKit for marketing, and Kajabi for digital product delivery and support, although I am …
    Incentivized
    Chose Intuit Mailchimp
    We looked a number of different products designed for email distribution. MailChimp had the best over all combination of cost/function/usability. Our second choice was Infusionsoft, but it was a bit more costly and had functions we didn't need. In general, I wish more software …
    Incentivized
    Chose Intuit Mailchimp
    Mailchimp is the easiest pathway in my opinion to utilize compared to all other platforms. Campaign Monitor isn't far behind, for what it's worth.
    Incentivized
    Chose Intuit Mailchimp
    If you need a program that allows you to visualize your content in a way which is easier to manipulate, then you will do well with this program. The lists and the automation aspects will be hard for a new learner of the program, and they do dive too much into their own hubris …
    Incentivized
    Chose Intuit Mailchimp

    MailChimp and Constant Contact are on a similar level as far as functionality and cost. A few differences to note:

    MailChimp is more strict on bounce and spam rates than Constant Contact.

    MailChimp is free for up to 2000 contacts (excluding auto responder functionality). …

    Key User Insights
    Would buy again
    No answers on this topic
    No answers on this topic
    Delivers good value for the price
    No answers on this topic
    No answers on this topic
    Happy with the feature set
    No answers on this topic
    No answers on this topic
    Lived up to sales and marketing promises
    No answers on this topic
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    No answers on this topic
    Features
    KeapIntuit Mailchimp
    CRM Project Management
    Comparison of CRM Project Management features of Keap and Intuit Mailchimp
    Feature
    Keap
    7.7
    29 Ratings
    Intuit Mailchimp
    -
    Ratings
    Task management8.820 Ratings00 Ratings
    Billing and invoicing management7.416 Ratings00 Ratings
    Reporting7.127 Ratings00 Ratings
    Automated CRM activity logging6.41 Ratings00 Ratings
    Sales pipeline management9.11 Ratings00 Ratings
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Keap and Intuit Mailchimp
    Feature
    Keap
    7.0
    150 Ratings
    Intuit Mailchimp
    7.8
    488 Ratings
    WYSIWYG email editor9.050 Ratings8.2453 Ratings
    Dynamic content8.947 Ratings6.9436 Ratings
    Landing pages5.9134 Ratings7.7337 Ratings
    A/B testing6.410 Ratings7.4368 Ratings
    Mobile optimization6.3124 Ratings8.7447 Ratings
    Email deliverability reporting7.5149 Ratings8.3475 Ratings
    List management8.4147 Ratings7.5475 Ratings
    Triggered drip sequences9.049 Ratings7.8328 Ratings
    Ability to test dynamic content00 Ratings7.2417 Ratings
    Lead Management
    Comparison of Lead Management features of Keap and Intuit Mailchimp
    Feature
    Keap
    7.3
    151 Ratings
    Intuit Mailchimp
    8.1
    10 Ratings
    Lead nurturing automation7.5146 Ratings6.69 Ratings
    Lead scoring and grading6.2128 Ratings10.01 Ratings
    Data quality management6.7129 Ratings5.99 Ratings
    Automated sales alerts and tasks7.3138 Ratings10.01 Ratings
    Automated follow-ups9.11 Ratings00 Ratings
    Campaign Management
    Comparison of Campaign Management features of Keap and Intuit Mailchimp
    Feature
    Keap
    7.7
    89 Ratings
    Intuit Mailchimp
    7.2
    60 Ratings
    Calendaring8.388 Ratings7.448 Ratings
    Event/webinar marketing00 Ratings6.945 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Keap and Intuit Mailchimp
    Feature
    Keap
    5.2
    148 Ratings
    Intuit Mailchimp
    7.2
    473 Ratings
    Dashboards7.255 Ratings7.6136 Ratings
    Standard reports3.6144 Ratings7.7471 Ratings
    Custom reports4.7136 Ratings6.261 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Keap and Intuit Mailchimp
    Feature
    Keap
    5.5
    142 Ratings
    Intuit Mailchimp
    6.5
    57 Ratings
    API4.7126 Ratings6.945 Ratings
    Role-based workflow & approvals6.4108 Ratings6.016 Ratings
    Customizability5.4138 Ratings5.62 Ratings
    Third-party software integrations7.31 Ratings7.752 Ratings
    Mobile app for sales & marketing automation5.51 Ratings00 Ratings
    Integration with Salesforce.com00 Ratings6.028 Ratings
    Integration with Microsoft Dynamics CRM00 Ratings4.925 Ratings
    Integration with SugarCRM00 Ratings8.12 Ratings
    Social Media Marketing
    Comparison of Social Media Marketing features of Keap and Intuit Mailchimp
    Feature
    Keap
    -
    Ratings
    Intuit Mailchimp
    7.0
    56 Ratings
    Social sharing and campaigns00 Ratings6.250 Ratings
    Social profile integration00 Ratings7.847 Ratings
    User Ratings
    KeapIntuit Mailchimp
    Likelihood to Recommend
    7.2
    (209 ratings)
    7.9
    (511 ratings)
    Likelihood to Renew
    9.0
    (40 ratings)
    8.4
    (51 ratings)
    Usability
    9.0
    (26 ratings)
    8.7
    (380 ratings)
    Availability
    9.1
    (6 ratings)
    9.5
    (6 ratings)
    Performance
    9.1
    (6 ratings)
    8.9
    (7 ratings)
    Support Rating
    9.0
    (26 ratings)
    8.3
    (18 ratings)
    In-Person Training
    9.1
    (6 ratings)
    -
    (0 ratings)
    Online Training
    8.6
    (7 ratings)
    -
    (0 ratings)
    Implementation Rating
    8.0
    (8 ratings)
    7.4
    (22 ratings)
    Configurability
    2.0
    (1 ratings)
    10.0
    (2 ratings)
    Ease of integration
    1.0
    (1 ratings)
    8.0
    (4 ratings)
    Product Scalability
    9.1
    (3 ratings)
    9.5
    (6 ratings)
    Vendor post-sale
    6.0
    (1 ratings)
    10.0
    (2 ratings)
    Vendor pre-sale
    1.0
    (1 ratings)
    10.0
    (2 ratings)