Keap vs. Pipedrive

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Keap
Score 6.0 out of 10
N/A
Keap is a small business-focused, comprehensive sales and marketing platform which combines basic contact management, CRM, marketing automation, and e-commerce capabilities into a single, subscription-based SaaS product.
$199
per month
Pipedrive
Score 8.5 out of 10
N/A
Pipedrive is a customer relationship management (CRM) software built to help small teams to drive sales.
$24
per month per seat
Pricing
KeapPipedrive
Editions & Modules
Pro
$199.00
per month
Max
$289.00
per month
Max Classic
Contact Us
per year
Essential
$24
per month per seat
Advanced
$49
per month per seat
Professional
$69
per month per seat
Power
$79
per month per seat
Enterprise
$129
per month per seat
Offerings
Pricing Offerings
KeapPipedrive
Free Trial
YesYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeOptionalNo setup fee
Additional DetailsAll plans with 1 user and 500 contacts. The price is $30.00 for each additional user.Monthly plans are available. The Essentials monthly plan at $24 per month.
More Pricing Information
Community Pulse
KeapPipedrive
Considered Both Products
Keap
Chose Keap
Much better ESP over Keap. Intuitive with simplicity in setting up flows, segmentation, etc. Also, we're paying much less than we did for Keap. Overall, way better product.
Chose Keap
When choosing which CRM was right for our business, we looked at ActiveCampaign and Keap, as they are both greeat with automation campaigns. We decided that Keap was a better fit for our business, because Keap has a business phone line and native texting. Being able to accept …
Chose Keap
We went with Pipedirve because it is far easier to use and much cheaper. It also has a lot of useful addons that are reasonably priced.
Chose Keap
Fees in Honeybook are a lot compared to the fees in Keap. You have a better campaign development in Keap. Better landing pages in Keap as well.
Chose Keap
Keap is fast. The learning curve is shorter and they have an academy for learning with videos quite extensive that explain a lot of different scenarios, specially when you need to customize scenarios of automations and segments. Is cheaper if you consider that this services CRM …
Chose Keap
Systeme IO is a great software with a much lower cost, but it isn't nearly as robust and it doesn't meet HIPAA standards which are essential to our business.

Go High Level on the other hand is a powerful software that is limited by design and oversimplified. It really just cuts …
Chose Keap
First off the campaign builder has no equal, the price is competitive, and the Keap community is a phenomenal resource to learn new things.
Chose Keap
Keap is much more affordable than HubSpot, and while it perhaps does not provide quite as much detail, you can get all the detail you really need for a small to medium-sized business with Keap. It provides so many more options as a CRM than Constant Contact or MailChimp did …
Chose Keap
Keap, compared to MailChimp, Aweber, and Sendfox, is a complete solution. The latter 3 are primarily for email and don't have the same flexibility by themselves for a campaign or email automation. Keap, compared to Typeform, is similar, but Typeform does form building better. …
Chose Keap
HighLevel has a learning curve as well but it is way easier to get started than keap. It's definitely a Keap competitor and depending on business size, HighLevel can be a better alternative as compared to Keap on both a cost and application standpoint.
Chose Keap
Keap is an all-in-one platform for sending bulk emails, managing contacts, tasks management, creating workflows in email marketing, actions-based tasks, creating task reminders, managing tasks with team members, and better reporting with the analytics used in Keap. The landing …
Chose Keap
Outlook is great for those we contact every day for more decisive purposes, but not for marketing and specials we have. It is a more professional look to the market to our consumers and a great way to let our contacts know when we will be attending a trade show or offering new …
Chose Keap
Keap stacks up well against similar software I've used. They are definitely the most user-friendly platform I've encountered, but not at the loss of good functionality. All the processes we need to work on/automate are available to us in Keap, it has been a wonderful growth …
Chose Keap
Not as productive in tracking and creating large lists of emails to have sent out at a single time or for a certain group. I like that Keap continues to give insight into who is responding and who is not, without having to flag every email which was sent out.
Chose Keap
AWeber was too simple, and Salesforce was overkill and too expensive. To be fair, Salesforce is more oriented toward salespeople (which makes sense from the name). AWeber didn't have as robust of an API as Keap.
Chose Keap
I prefer Keap over Mailchimp for email marketing because I found it to be way more user-friendly. I'm not sure if I was just using an older and outdated version of Mailchimp at a prior company but I didn't like the software. All of my email campaigns were just in a list or …
Chose Keap
Keap is a cost-effective, powerful CRM and marketing automation tool for those who have the time and resources to learn all of its intricacies. For any other system, you will be paying for a better user interface, better reporting and visualizations, more intuitive everything, …
Chose Keap
Leadpages still has the best and easiest landing page integration. The landing page interface on Keap is clunky and outdated. Infusionsoft crushes against Active campaign and Mail chimp regarding campaign building, reporting, and emailing as well as making changes down the …
Chose Keap
Looking at a variety of other tools, Keap is the ultimate sales and marketing automation software. The other tools either pale by comparison in terms of their features (for a similar price point), or they come with a very hefty price tag that isn't economic for most …
Chose Keap
Keap is by far the most complete and user-friendly tool to use when it comes to setting up marketing automation and funnels. Compared to other autoresponders, like Aweber, GetResponse, and ActiveCampaign, Keap provides so much more functionality. Also for other funnel builders, …
Chose Keap
These others have very little customization in areas businesses need it compared to Keap. Keap is contact centric which means everything revolves around the contact and not the marketing funnel. Actions, context, relevance all depends on the contact to exist. This changes …
Pipedrive
Chose Pipedrive
Salesforce is more complex, visually Pipedrive is easier to look at at a glance to see where your opportunities fall in the stages in your funnel; whereas salesforce is not as visually appealing. Pipedrive is better for smaller businesses and more price effective than some of …
Chose Pipedrive
Hubspot is more complex with more functionality, Pipedrive is easier and more straightforward to use.
Chose Pipedrive
Much easier setup and use on basic level.
Chose Pipedrive
The reporting tools with Pipedrive are immensely more advanced and customizable than Clio Grow. We are able to adjust and tweak the reports to make sense for our firm specifically whereas with Clio Grow, you were sort of stuck with the default reports. Pipedrive beats Clio Grow …
Chose Pipedrive
Asana is much better for task management and to-do lists. Also, it has a great calendar feature.
Chose Pipedrive
Overall compared to SFDC and other CRM tools Pipedrive stacks up very well when it comes to ease of use and usability. It needs a bit better more robust reporting compared to some of the other tools. But for the cost and value provides I'd rank Pipedrive very highly in …
Chose Pipedrive
Pipedrive has a simpler interface and focuses on sales initiatives rather than digital marketing efforts which is something that our sales team needs. Pipedrive offers a good level of flexibility when it comes to customizations and they are always open to adding new features.
Chose Pipedrive
Pipedrive has an excellent UI, email tracking features, and the ability to display contact information and notes about each individual. It allows us to integrate other systems with a high degree of automation, which is crucial to our workflow. Easy to pick up and use, with …
Chose Pipedrive
We switched from Microsoft Dynamics to Pipedrive because Pipedrive was more cost effective and gave us more control over the custom fields we could make that applied directly to our company. It also was a much easier software to navigate and the sales team was using it a lot …
Chose Pipedrive
Pipedrive's integrations are so much better. Pipedrive has a much better user interface, the email tracking functionality is very handy, Pipedrive has a better interface in displaying people's contact details and our notes on them, and most importantly, Pipedrive allows us to …
Chose Pipedrive
It is easier to use and more specific. I think HubSpot has a lot and can be overwhelming or confusing at the start. It is cheaper, and the automation is easier to configure. I think it is a better option to start with Pipedrive software. Try it and check for yourself.
Chose Pipedrive
Pipedrive is less complex and far more affordable. It is missing some of the marketing tools (email marketing, adspend tracking, etc.) But for a small team this tool is far superior. It cuts out the fluff and focuses on helping you manage a pipeline. And the cost is a million …
Chose Pipedrive
Better integrations, dashboards, reporting, and tasks
Chose Pipedrive
The difference between this CMR software and similar ones is that Pipedrive is much more complete in terms of features that can be exercised in different job roles such as consulting, human resources management and marketing.
Chose Pipedrive
Pipeline Deals - prior to Pipedrive we tested Pipeline Deals. these two products are similar as in they are made for small/mid-sized businesses. We felt that Pipedrive was more intuitive and easier for our companies needs. The deal tracking was a real decision-maker for us. …
Chose Pipedrive
I much prefer the interface of Pipedive when compared to Zoho. Much more user friendly and the team is always readily available when we need them. Pipedrive allowed for many custom integrations to be added, as Zoho was a tad more complicated to manipulate. We would not go back …
Chose Pipedrive
Pipedrive is much more intuitive, fast, easy to understand and to keep tracking, BUT, it's not as customizable, as good for marketing automation, it doesn't use AI. Salesforce was the most customizable CRM I ever used, that was amazing, we could adapt to every business, but the …
Chose Pipedrive
I have not used products similar to Pipedrive.
Chose Pipedrive
Pipedrive stands ahead of SugarCRM in its ease of use, its simplicity and zero overhead information that is not needed in order to manage your leads. Pipedrive is our preferred tool since it has everything you would really need is a pretty simple, clean, and easy to use and …
Chose Pipedrive
Pipedrive was being used by a sister company and recommended. Not sure how a one on one trial would go. I like Outlook for email and Pipedrive is weak when synching with Outlook
Chose Pipedrive
Pipedrive is extremely lightweight, but extremely powerful as you get deeper into it. My 61 year old father will use it, when he won't even use email on desktop. Pipedrive is inexpensive and easy to adopt. It's also easy to adapt, adding custom fields, deal stages, and other …
Chose Pipedrive
Pipedrive is extremely simple with the pipeline management, but more time-consuming than necessary for even simpler tasks like browsing through contacts or organizations, and especially making changes to those contacts or organizations. If they were able to make it so that you …
Chose Pipedrive
Pipedrive is nowhere near as capable as Salesforce, but it's also much easier to manage. I think of Pipedrive as a simple version CRM that is good for managing inbound lead's interests in an organized way. When you have a larger sales structure with different components and …
Chose Pipedrive
Pipedrive was the best option for our company because the price is right for a small company! Before Pipedrive, we were just tracking sales in excel spreadsheets, and Pipedrive I believe is the next best step if you want to graduate from spreadsheets, but not take your company …
Features
KeapPipedrive
CRM Project Management
Comparison of CRM Project Management features of Product A and Product B
Keap
7.7
Ratings
14% below category average
Pipedrive
6.0
Ratings
24% below category average
Task management8.80 Ratings7.70 Ratings
Billing and invoicing management7.40 Ratings4.10 Ratings
Reporting7.10 Ratings6.10 Ratings
Automated CRM activity logging6.40 Ratings00 Ratings
Sales pipeline management9.10 Ratings00 Ratings
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Keap
7.0
Ratings
16% below category average
Pipedrive
-
Ratings
WYSIWYG email editor9.00 Ratings00 Ratings
Dynamic content8.90 Ratings00 Ratings
Landing pages5.90 Ratings00 Ratings
A/B testing6.40 Ratings00 Ratings
Mobile optimization6.30 Ratings00 Ratings
Email deliverability reporting7.50 Ratings00 Ratings
List management8.40 Ratings00 Ratings
Triggered drip sequences9.00 Ratings00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Keap
7.3
Ratings
12% below category average
Pipedrive
-
Ratings
Lead nurturing automation7.50 Ratings00 Ratings
Lead scoring and grading6.20 Ratings00 Ratings
Data quality management6.70 Ratings00 Ratings
Automated sales alerts and tasks7.30 Ratings00 Ratings
Automated follow-ups9.10 Ratings00 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Keap
7.7
Ratings
10% above category average
Pipedrive
-
Ratings
Calendaring8.30 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Keap
5.2
Ratings
28% below category average
Pipedrive
-
Ratings
Dashboards7.20 Ratings00 Ratings
Standard reports3.60 Ratings00 Ratings
Custom reports4.70 Ratings00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Keap
5.5
Ratings
39% below category average
Pipedrive
-
Ratings
API4.70 Ratings00 Ratings
Role-based workflow & approvals6.40 Ratings00 Ratings
Customizability5.40 Ratings00 Ratings
Third-party software integrations7.30 Ratings00 Ratings
Mobile app for sales & marketing automation5.50 Ratings00 Ratings
Sales Force Automation
Comparison of Sales Force Automation features of Product A and Product B
Keap
-
Ratings
Pipedrive
6.7
Ratings
14% below category average
Customer data management / contact management00 Ratings7.60 Ratings
Workflow management00 Ratings5.70 Ratings
Territory management00 Ratings6.00 Ratings
Opportunity management00 Ratings8.30 Ratings
Integration with email client (e.g., Outlook or Gmail)00 Ratings7.90 Ratings
Contract management00 Ratings5.00 Ratings
Quote & order management00 Ratings5.00 Ratings
Interaction tracking00 Ratings8.00 Ratings
Channel / partner relationship management00 Ratings6.70 Ratings
Customer Service & Support
Comparison of Customer Service & Support features of Product A and Product B
Keap
-
Ratings
Pipedrive
2.9
Ratings
89% below category average
Case management00 Ratings4.70 Ratings
Call center management00 Ratings1.10 Ratings
Help desk management00 Ratings3.10 Ratings
Marketing Automation
Comparison of Marketing Automation features of Product A and Product B
Keap
-
Ratings
Pipedrive
6.1
Ratings
22% below category average
Lead management00 Ratings5.70 Ratings
Email marketing00 Ratings6.40 Ratings
CRM Reporting & Analytics
Comparison of CRM Reporting & Analytics features of Product A and Product B
Keap
-
Ratings
Pipedrive
6.8
Ratings
11% below category average
Forecasting00 Ratings6.40 Ratings
Pipeline visualization00 Ratings8.10 Ratings
Customizable reports00 Ratings6.10 Ratings
Customization
Comparison of Customization features of Product A and Product B
Keap
-
Ratings
Pipedrive
4.8
Ratings
44% below category average
Custom fields00 Ratings5.40 Ratings
Custom objects00 Ratings6.10 Ratings
Scripting environment00 Ratings1.00 Ratings
API for custom integration00 Ratings6.70 Ratings
Security
Comparison of Security features of Product A and Product B
Keap
-
Ratings
Pipedrive
5.9
Ratings
34% below category average
Single sign-on capability00 Ratings6.10 Ratings
Role-based user permissions00 Ratings5.70 Ratings
Social CRM
Comparison of Social CRM features of Product A and Product B
Keap
-
Ratings
Pipedrive
1.1
Ratings
148% below category average
Social data00 Ratings1.10 Ratings
Social engagement00 Ratings1.10 Ratings
Integrations with 3rd-party Software
Comparison of Integrations with 3rd-party Software features of Product A and Product B
Keap
-
Ratings
Pipedrive
3.6
Ratings
68% below category average
Marketing automation00 Ratings3.60 Ratings
Compensation management00 Ratings3.50 Ratings
Platform
Comparison of Platform features of Product A and Product B
Keap
-
Ratings
Pipedrive
7.4
Ratings
1% above category average
Mobile access00 Ratings7.40 Ratings
Best Alternatives
KeapPipedrive
Small Businesses
Salesmate
Salesmate
Score 10.0 out of 10
Salesmate
Salesmate
Score 10.0 out of 10
Medium-sized Companies
LocaliQ
LocaliQ
Score 9.0 out of 10
Creatio
Creatio
Score 9.7 out of 10
Enterprises
LeadSquared
LeadSquared
Score 7.2 out of 10
Creatio
Creatio
Score 9.7 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
KeapPipedrive
Likelihood to Recommend
7.2
(0 ratings)
7.6
(0 ratings)
Likelihood to Renew
9.0
(0 ratings)
8.0
(0 ratings)
Usability
9.0
(0 ratings)
9.6
(0 ratings)
Availability
9.1
(0 ratings)
8.2
(0 ratings)
Performance
9.1
(0 ratings)
-
(0 ratings)
Support Rating
9.0
(0 ratings)
8.5
(0 ratings)
In-Person Training
9.1
(0 ratings)
-
(0 ratings)
Online Training
8.6
(0 ratings)
-
(0 ratings)
Implementation Rating
8.0
(0 ratings)
8.2
(0 ratings)
Configurability
2.0
(0 ratings)
-
(0 ratings)
Ease of integration
1.0
(0 ratings)
-
(0 ratings)
Product Scalability
9.1
(0 ratings)
-
(0 ratings)
Vendor post-sale
6.0
(0 ratings)
-
(0 ratings)
Vendor pre-sale
1.0
(0 ratings)
-
(0 ratings)
User Testimonials
KeapPipedrive
Likelihood to Recommend
Keap is very good at contact management and automation creation but weaker at email campaign creation. I was particularly interested in a function where when manually entering a new contact, you are then able to email that contact using a premade HTML template. It will currently not do this. There is a workaround, but it is unnecessarily ponderous.
Read full review
Pipedrive's lead management features are top-notch, particularly the ability to automate email correspondence and receive alerts when necessary. It has an excellent pipeline, opportunity management, and sales automation without coding: —Exceptional cost-effectiveness. —User-friendliness. —Usability. —Top-notch search filter. However, its speed could be increased because adding new actions requires numerous taps and swipes.
Read full review
Pros
  • Pricing: Keap Max Classic (formerly Infusionsoft) is affordable for nonprofits and small businesses and includes all the automation features we need!
  • Customer Support: Our onboarding and success coaches have been so helpful, taking into account some unique processes we have and finding solutions.
  • Updates: Keap is constantly providing more and better solutions!
Read full review
  • Great visual visibility of the funnel plus easy to drag the deals across the stages
  • The email integration that collects all relevant communication (also through the possibility of adding a deal-specific Pipedrive address on BCC)
  • The integration with Pandadoc, which we use a lot, so that Pipedrive keeps a really handy overview of the documents we have sent out / which have been signed
Read full review
Cons
  • More articles and videos on how to use the various functions of Keap
  • Having representatives designated to certain regions or companies for a point of contact when help is needed
  • More options when building the emails. While the click and drop options can be a plus, they can also be negative because you are limited to image and text sizing and positions
Read full review
  • Showing the customers name on the pipeline page. Right now I can only get it to show the brand name twice. I wish it would replace the second brand name with the main point of contact.
  • Better reporting tools. Their reporting tools are not easy to pick up. I've spent time trying to figure it out and it isn't something I can pick up on quickly.
  • Better training options. I wish I had a personal trainer to walk me through the best way to use Pipedrive so I can get the most out of it.
Read full review
Likelihood to Renew
We have invested a lot into Infusionsoft and are using it to automate our processes and marketing. Changing CRMs would have a HUGE cost for us and based on our evaluations, the grass isn't greener elsewhere. Infusiosoft fits most of our needs and is slowly getting better each year. Their support is great and we will continue to use them until something much better comes around or our company outgrows a small business CRM.
Read full review
Unless I find something better...
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Usability
You do need to spend some time on-boarding and implementing the software in order to have full functionality. We were lucky - we had colleagues at the university with experience with Keap and then hired an intern familiar with the software to get us set up and ready to use it. We've had some functionality issues with it along the way and that has frustrated myself and the other uses in our department.
Read full review
There is a learning curve that caused a slow adoption but overall the UI looks great and the support is helpful when there is an issue that you need to be addressed. The marketplace integrations (developed by Pipedrive) could definitely use some work as they're not as seamless as we'd hoped for!
Read full review
Reliability and Availability
There have been few outages since we became a customer, and when they have technical issues they are typically resolved rapidly.
Read full review
No answers on this topic
Performance
I haven't had any performance issues with Infusionsoft. Every time I use the software everything seems to run quickly and smoothly.
Read full review
No answers on this topic
Support Rating
Generally, very responsive support for even our more complicated issues. We do have some open issues that we need resolutions on and that I understand are complicated and will take longer to resolve but the open issues are significantly impacting to our business.
Read full review
Between quick video tutorials and having very quick feedback from their support teams, it is one of the main reasons I would recommend Pipedrive. It is critical, especially when setting up the platform to meet your companies needs, that a solid support team like Pipedrive has is there to make the transition easier.
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In-Person Training
This training is taught often to the lowest common denominator so as to help as many customers of theirs as possible. We do the training and coaching and implementations for our clients. But clients who I know who have been to their training get trained well. The gap that can exist lies in you doing your part and really investing in using and building out the application. The training and education is only as good as your willingness to apply it.
Read full review
No answers on this topic
Online Training
The results of training online are often based on how people learn. The training was great but with feature updates, you just have to get in there sometimes and do it! The training definitely lays a firm enough foundation for you to be successful even if its can't be updated with every feature update.
Read full review
No answers on this topic
Implementation Rating
If you do this by yourself it will likely take you 6-9 months to get it entirely set up, unless you have a full-time dedicated person handling it. I recommend hiring a prof service company to implement it for you. They should be able to do it all in 90 days or less.
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Experiment is the only way to start
Read full review
Alternatives Considered
Keap is fast. The learning curve is shorter and they have an academy for learning with videos quite extensive that explain a lot of different scenarios, specially when you need to customize scenarios of automations and segments. Is cheaper if you consider that this services CRM + Mailing don´t come often in one package and the realiability to send mails is quite good.
Read full review
The reporting tools with Pipedrive are immensely more advanced and customizable than Clio Grow. We are able to adjust and tweak the reports to make sense for our firm specifically whereas with Clio Grow, you were sort of stuck with the default reports. Pipedrive beats Clio Grow hands down.
Read full review
Scalability
You get a lot of features included, but you don't need to use them all at once to start seeing an effect. When you are ready to use them, they are there. It also scales without costing too much money.
Read full review
No answers on this topic
Return on Investment
  • Automation has allowed us to be more engaged and invested in our customers by reminding us about birthdays and other important events in their lives so that we can celebrate with them.
  • We lacked the manpower to sell and distribute orders online before setting up the payments and automation features. We now collect $5k+ a week in lost sales through online ordering.
  • List cleaning functionality and engagment settings have allowed us to run a 40-50% email open rate that allows us to create an engaged community around local events and opportunities as well as sales and special offerings.
Read full review
  • Great on setup which made our work easier and less technically equipped people can manage a lot of things(compared to SalesForce where you need to hire a developer to set it up)
  • We were able to integrate our calling system easily and get things going on the lead calling aspect.
  • Great multipipeline option where we were able to manage both organisations under one roof.
Read full review
ScreenShots

Keap Screenshots

Screenshot of a Keap invoiceScreenshot of Screenshot of the entire sales pipeline displayed in one view.

Pipedrive Screenshots

Screenshot of Screenshot of Screenshot of Screenshot of Screenshot of Screenshot of