Kentico Xperience vs. Optimizely Commerce Connect

Well suited for marketers that do not have in-house web programming or web designing resources available. Less appropriate for people that aren't computer savvy (i.e. don't know how to use basic programs like email, Excel, PowerPoint) or for those who are not detail-oriented because if you skip certain steps when adding/editing content, your webpage won't render correctly and/or create negative impact for search engine optimization without you knowing it.

Incentivized

Very strong fit for mid-sized organizations that need more flexibility and customization as compared to canned or template-based offerings, but also want the efficiency and externalization that comes with a pre-existing, cloud-hosted platform (as compared to a full custom offering). Works well with a PIM and more mature catalog data in order to fully leverage the dynamic data capabilities.

Incentivized

• Ease of use for the developer, content authors, and internet marketers that use it. The user interface in Kentico 8 truly is amazing and easy to pick up with no training.
• Strong customization and integration capabilities, including the built in REST service, Integration Bus, and elegant API. I love the fact that if there is anything not in the box we can use the system to extend it or connect it to any CRM, ERP, or other third party service very easily.
• Large out of the box functionality. There is an extremely high level of value that the platform provides. Instead of having to build extra modules for things like Event Booking, Forums, Polls, or E-commerce, they are already there for us to use.
• Ability to control the HTML output of the site at a very fine level. Creating HTML5 is very easy in Kentico and implementing any design, as responsive, is totally possible in the system.
• The ability to get a very high level of insight into the visitors journey through the website and market back to them with the Contact management, Lead Scoring, and Marketing Automation modules is very impressive.
• The scalablity of the system is impressive. Running a very highly trafficked web site is totally possible with Kentico and its strong caching and web farm capabilities.
• The support that Kentico provides is top notch, 24/7 global support is included with any purchase, 7 day bug fix policy, and excellent documentation
• The development community is engaged and ready to help if you are a developer learning Kentico, and the Kentico partner community is very strong as well.

Incentivized

• Web content management -- the interface is drag and drop and makes it very easy for business users to create product pages.
• In site search with Episerver Find -- it is easy to promote attributes and make quick tweaks to fine-tune results.
• Integrate with other systems -- we have integrated with our ERP, our product information management system, our digital asset management system and our marketing automation system to take advantage of investments we have already made in content and customer data.

Incentivized

• Their slogan - "Right First Time Technology" - I get what they mean, but some things may be lost in translation. This is a sentence fragment in English, and some clients may be turned off by it.
• Easier to understand documentation - their official documentation could use an overhaul. All of the information is there, but most of their code examples need to be fleshed out a bit. This aspect of their product can be very hard to navigate for first-time Kentico developers.
• Email Queue - this should be in the same section as Email Marketing; currently this is under Configuration

Incentivized

• Support. Episerver used to have direct support and access to the tech team to discuss and resolve issues. The new support portal is not enough for developer needs.
• Quality Assurance. We find issues in the Episerver code that should have been resolved in QA before release.
• Sales. Episervers sells the framework as a solution while showing Alloy. While it helps Episerver sell more, it puts the implementation partner into trouble as the client thinks they bought the solution. Episerver does not provide a solution. It provides a framework that you can build a solution on.

Incentivized

We are locked into Kentico for the long haul. It provides us with an easy and flexible solution for a very non technical company to create a site and have the features they want, especially with the inclusion of EMS into our license. Now we have a true platform to build and grow our solutions.

Really want to be able to spend more time and resources on rolling out new things with Episerver but at the moment we seem to be fixing alot of issues and pain points with the way our system was setup.

Incentivized

It seriously is one of the best interfaces I have ever used. I also love the fact that I can use UI personalization to secure any functionality by user or role that I don't want that role to have access to. The best part is the customization of the UI, I can add in any button, tab, or menu item I want through it, no code required.

Incentivized

The job functionality is one of the strongest benefits Optimizely offers. It allows a savvy user to quickly go in to a given job, see the job history to find errors and then even take the steps of a job, copy the code and paste it back into your source to diagnose a potential issue.

Incentivized

Their support staff is friendly, knowledgeable, and will work with you until your issue is fixed. This could take a few phone calls back and forth, but they are very diligent in helping you.

Incentivized

We had an incredible team at Episerver Supporting us with the go live, reviewing our integration, and pushing our integration partner to deliver a quality product

Incentivized

The system provides many opportunities to integrate and enhance the platform and makes it easy to do so.

Fully understand what is OOTB feature of the platform before proceeding to develop. Then implement a customization of key features once you can prove they are working as OOTB to make them more user friendly and productive for the business. Eg pre order and e gift card

Incentivized

Previously we used Microsoft SharePoint as a content management system and it was very limited, required a ton of support, and we encountered bugs on a weekly/monthly basis. All of the negatives that we had associated with SharePoint went away when we switched to Kentico. It was really night and day and Kentico has really helped us move forward and become much more efficient.

Incentivized

Stibo STEP MDM was a powerhouse. It seems we could do anything we could dream up, but we also had an in-house IT dev team to support it. The cost was the reason we went with Optimizely Commerce Connect. We did not explore HubSpot for this project.

Incentivized

• Kentico has allowed us to deliver to clients more quickly, more cheaply, and with high quality to our clients. It's an inexpensive licensing model, an easy development platform, and powerful enough we can deliver amazing results to our clients.
• Kentico's quick setup and deployment model has allowed me to very quickly ramp up new developers. This saves money and time.
• We routinely see extraordinary returns in visits, time on page, and other critical metrics after rolling out Kentico-based systems/applications.

Incentivized

• Positive: We have a usable website - better than what we had before and we are seeing a constant increase in adoption.
• Positive: Counter associates are using the website to help customers.
• Negative: Too much time being spent QCing previous work.

Incentivized