Klaviyo is a marketing automation platform that helps businesses to centralize and use every piece of their customer data. With Klaviyo, businesses can combine customer data with more than 350 native integrations to automate personalized email and SMS communications that make customers feel seen. From mom-and-pop shops to established companies, Klaviyo states businesses like Dermalogica, Living Proof, Solo Stove, Citizen Watches, and more than 143,000 other paying users leverage their platform…
$20
per month
Ortto
Score9 out of 10
Small Businesses (1-50 employees)
Ortto is presented as a product-led growth engine that helps businesses acquire and retain customers. Since 2015, Ortto has supported over 10,000 companies with their software. Ortto allows online businesses to unify their customer data with their CDP, segment key audiences across the customer lifecycle; activate these audiences with personalized, omnichannel experiences, and analyze their business for growth with a suite of BI tools. The vendor states teams at Microsoft, Bltly, Typeform,…
$199
per month month-to-month commitment with 10,000 contacts
Pricing
Klaviyo
Ortto
Editions & Modules
No answers on this topic
Starter
$199
per month month-to-month commitment with 5,000 contacts
Professional
$599
per month month-to-month commitment with 10,000 contacts
Business
$999
per month annual commitment, paid monthly with 10,000 contacts
Enterprise
$1,999
per month annual commitment, paid monthly with 10,000 contacts
Offerings
Pricing Offerings
Klaviyo
Ortto
Free Trial
Yes
Yes
Free/Freemium Version
Yes
No
Premium Consulting/Integration Services
No
No
Entry-level Setup Fee
No setup fee
No setup fee
Additional Details
Paid plans start at $20/month and include:
251 - 500 contacts
5,000 monthly email sends
150 SMS/MMS sending credits
Applicable SMS carrier fees
Mobile push notifications (free beta)
Email and chat support
Additional contacts, email and text sending credits, and service plans available to meet the needs of any size business.
View all of our pricing and estimate your total cost of ownership at klaviyo.com/pricing
10% discount for quarterly billing. 15% discount for annual billing.
More Pricing Information
Community Pulse
Klaviyo
Ortto
Considered Both Products
Klaviyo
No answer on this topic
Ortto
Verified User
Chose Ortto
Autopilot stacks up okay against the competition, but there are many platforms out there that are doing the same thing, either better and/or cheaper. I recently reviewed Klaviyo and Pardot and both seem to have more capabilities then Autopilot. Mailchimp is another competitor …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Key User Insights
Would buy again
No answers on this topic
No answers on this topic
Delivers good value for the price
No answers on this topic
No answers on this topic
Happy with the feature set
No answers on this topic
No answers on this topic
Lived up to sales and marketing promises
No answers on this topic
No answers on this topic
Implementation went as expected
No answers on this topic
No answers on this topic
Features
Klaviyo
Ortto
Email & Online Marketing
Comparison of Email & Online Marketing features of Klaviyo and Ortto
Feature
Klaviyo
8.4
94 Ratings
Ortto
9.0
11 Ratings
WYSIWYG email editor
8.384 Ratings
8.911 Ratings
Dynamic content
8.389 Ratings
8.98 Ratings
Ability to test dynamic content
8.183 Ratings
8.98 Ratings
Landing pages
8.02 Ratings
00 Ratings
A/B testing
8.684 Ratings
8.98 Ratings
Mobile optimization
8.290 Ratings
8.910 Ratings
Email deliverability reporting
8.892 Ratings
9.911 Ratings
List management
8.792 Ratings
8.911 Ratings
Triggered drip sequences
8.983 Ratings
8.911 Ratings
Lead Management
Comparison of Lead Management features of Klaviyo and Ortto
Feature
Klaviyo
7.4
72 Ratings
Ortto
9.2
11 Ratings
Lead nurturing automation
7.970 Ratings
9.911 Ratings
Lead scoring and grading
7.226 Ratings
00 Ratings
Data quality management
7.333 Ratings
8.910 Ratings
Automated sales alerts and tasks
7.229 Ratings
8.99 Ratings
Campaign Management
Comparison of Campaign Management features of Klaviyo and Ortto
Feature
Klaviyo
8.0
14 Ratings
Ortto
8.9
9 Ratings
Calendaring
8.014 Ratings
00 Ratings
Event/webinar marketing
00 Ratings
8.99 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Klaviyo and Ortto
Feature
Klaviyo
8.0
90 Ratings
Ortto
8.9
12 Ratings
Dashboards
8.490 Ratings
8.912 Ratings
Standard reports
8.087 Ratings
8.912 Ratings
Custom reports
7.750 Ratings
00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Klaviyo and Ortto
Feature
Klaviyo
8.2
71 Ratings
Ortto
8.9
9 Ratings
API
8.766 Ratings
8.98 Ratings
Role-based workflow & approvals
9.031 Ratings
00 Ratings
Customizability
8.242 Ratings
8.99 Ratings
Integration with Salesforce.com
7.27 Ratings
8.97 Ratings
Third-party software integrations
7.916 Ratings
00 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Klaviyo and Ortto