Klaviyo vs. Treasure Data

Klaviyo performs exceptionally well as a newsletter service, helping our tabletop gaming company educate customers, retailers, distributors, media, and press on our product offerings and events. It has significantly boosted sales by allowing us to provide targeted and engaging content. Klaviyo’s robust data reporting allows us to track newsletter attribution to Shopify sales, offering invaluable insights. Customer service is fantastic, always helpful and responsive. However, recurring bugs and glitches—such as issues with font size, color, text block sizes changing on their own, or text disappearing entirely and forcing you to restart a section—can be very frustrating, impacting the smoothness of the user experience. The gains far outweigh the downsides.

Incentivized

Any time you need to process and store very large volumes of data at scale, Treasure Data will aways be at the forefront of my mind. Especially if the data being handled is constantly changing or evolving, rigid schemas just wont do. Treasure Data has the ability to adapt as your product needs change over time. Having the storage and processing flexibility is a huge win.

Incentivized

• I have Integrated Klaviyo with my Website and with salesforce which works simultaneously. This integration is happened very easily as In klaviyo we have flows through which we can do automations and set webhook integration with no code activity.
• Klaviyo helps me to measure the success of email campaigns.
• Klaviyo helps me to automate the manual tasks with the helps Flows in it which is very easy to use as it has a very easy to understand user interface and no coding reuired.

Incentivized

• CDP provides a unified view of data from all touchpoints in the customer journey until a single customer uses the service. This feature is very helpful in making service decisions and direction.
• It provides a variety of extensions to bring your data together in one place and helps you do this easily.
• Kits provided by Treasure Box provide basic but helpful methods for further development of services.

Incentivized

• At times the platform isn't as intuitive as you would like. Take the time to be onboarded and play around in the platform to get the hang of things. Utilize Klaviyo's resources and attend their live training sessions to help navigate the platform and implement best practices they recommend.
• Can be pricey depending on company and email list.
• Customization is limited at times. The brand font we utilized on all branded content wasn't available through Klaviyo. Previously we would have to go through the back end to implement our branded font, import our font, or create content on another platform to utilize our font.

Incentivized

• Pricing is a bit of a black box. We are currently priced on split hour usage and some spikes come out of nowhere and leave us seeking answers (and sometimes finding unsatisfactory ones).
• Some jobs will fail, causing workflows to be interrupted due to a product change or a one-time product related issue. We usually contact Support in these cases, and while they are incredibly responsive and helpful, it would be great to have more proactive communication.
• Treasure's UI leaves us wanting more in terms of organization and controls, especially as we scale and grow the number of data sources, queries, and workflows.

Incentivized

Klaviyo is simply a great solution for e-com email marketing & customer relationship management:

1. User journey visibility: We can see our clients' customers on their individual user journeys (open email, site visits) to better understand and accommodate your customers.
2. Flow automation: Creating automated emails that follow up with new leads, those who abandoned carts, purchased.
3. Email design: So easy to use, and more friendly than some other visual builders that we've used.
4. Metrics visibility: We can see our clients' metrics very easily and adjust efforts accordingly.

Incentivized

Because treasure data is a great platform with a great support team behind, it's a scalable solution that deals well with huge amounts of data every day and has a huge catalog of integrations that can be easily use to download data from several platforms, like aws s3, redshift, google bigquery.

Incentivized

It's a decent platform with a user friendly interface, however it massively misses trust due to unsecured systems and support from customer service; support is a massive problem if you run a company and have a problem with the service that you can't fix. On the other side of the line, in our experience, there is no support or understanding which we haven't encountered with any other company we have done business online in the last decade.

If you are a data person, you will likely understand the product and how to use it well. We did find that some of our queries run into memory issues though. If you are a marketer and want to build easy audience segments, I am not sure how easy it will be for you. We are still working through this.

Incentivized

As treasure data has a 24 hours support, every time we has big issues that impacts the zones, we do have immediatly support from the treasure data team, so I would say that we do not have any issues with availability

Incentivized

Since treasure data has started having a huge amount of data, sometimes we do have problems with the workflows logs because we generate a lot of then. But with integrations I have not to complain, its really easy to integrate with other platforms.

Incentivized

Their support is always quick and we have recurring meetings with our advisor. they were great when we first started at walking us through the platform and helping us understand how to do the overall setup. They also have a wide variety of articles that cover must issues in a very clear manner that will get you out of a predicament really fast.

Incentivized

The technical team has a good hold on the nuances of the data related to our organization. I have found the online technical support on their site quite responsive including the L1 support. In cases where the L1 team isn't able to resolve, I have found they are prompt in getting the product team's input to get a quick resolution.

Incentivized

I was not here when treasure data was implemented to our company.

Incentivized

I wasnt here at the training in the start, but I had a few training with treasure data for a few functionalities, and they provided me god explanations and great documentations, eve if the project were in beta.

Incentivized

Don't cut corners, do it right the first time, if you take your time to build everything the way you want it then it will run itself. The platform will help you increase revenue as long as you use the tools it provides. Don't be scared to ask questions, the support team will help you get to the next level

Incentivized

Implementation was quick and our developers had very few issues with the SDK.

Incentivized

We used Mailchimp to start out, and it is great for a small customer base but as our customer base grew we needed more power and Klaviyo had it. Including so many different automated flows and integrations to other apps and a/b testing and more. I would still recommend Mailchimp if you have less than 5,000 contacts but anything over that you need Klaviyo.

Incentivized

Both Tealium and Evergage are mostly focused on online sources. They don't have as easy or robust data model capability to ingest CRM, e-commerce, or offline data. Bluevenn has good identity resolution like TD, but the Unify data processes/model are not exposed to the customer to modify or develop data load workflows.

Incentivized

In abi we do have a lot of data coming every day, so treasure data always give us god solutions and options that would fix the problem.

Incentivized

• we have grown our revenue significantly without increasing our spend. This is critical.
• retention rate has gone up tremendously with specific campaigns and audience targeting
• would love to personalize more but we are a small team and struggle to do as much as we could. It would be great to have an account manager who could make account based recommendations

Incentivized

• When there are Treasure Data updates, there might be old functions that are deprecated or existing functions which no longer work as before --> this may have impact on existing workflows/queries
• As many developers are working on the same environment, the jobs are queued because there is a limited amount of computation cores available --> if we want to increase it, our client needs to pay for more cores
• As data are increasing, some workflows are too expensive and need to be rethought / made more efficient --> this means re-designing existing workflows and also requires constant support from Treasure Data which analyzes the queries and identifies points of improvement that allows client to pay less

Incentivized