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Klaviyo vs. Twilio SendGrid

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Klaviyo

254 Reviews and Ratings

Twilio SendGrid

191 Reviews and Ratings

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Klaviyo

    Score8.6 out of 10
    		N/AKlaviyo is a marketing automation platform that helps businesses to centralize and use every piece of their customer data. With Klaviyo, businesses can combine customer data with more than 350 native integrations to automate personalized email and SMS communications that make customers feel seen. From mom-and-pop shops to established companies, Klaviyo states businesses like Dermalogica, Living Proof, Solo Stove, Citizen Watches, and more than 143,000 other paying users leverage their platform…

    $20

    per month

    Twilio SendGrid

    Score8.4 out of 10
    		N/ATwilio SendGrid Marketing Campaigns provides users with segmentation, campaign editing, and deliverability. According to the vendor, Twilio SendGrid Marketing Campaigns is trusted by over 80,000 customers globally, including Airbnb, Spotify and Uber. Twilio SendGrid Marketing Campaigns aims to help users by providing: MORE EFFICIENT EMAIL BUILDING The campaign building process is free from frustrating, rigid step-by-step wizards that slow users down. The vendor says…

    $15

    per month

    Pricing
    KlaviyoTwilio SendGrid
    Editions & Modules
    No answers on this topic
    Basic
    $15
    per month
    Advanced
    $60
    per month
    Free
    Free
    Offerings
    Pricing Offerings
    KlaviyoTwilio SendGrid
    Free Trial
    YesNo
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional DetailsPaid plans start at $20/month and include: 251 - 500 contacts 5,000 monthly email sends 150 SMS/MMS sending credits Applicable SMS carrier fees Mobile push notifications (free beta) Email and chat support Additional contacts, email and text sending credits, and service plans available to meet the needs of any size business. View all of our pricing and estimate your total cost of ownership at klaviyo.com/pricing—
    More Pricing Information
    Community Pulse
    KlaviyoTwilio SendGrid
    Considered Both Products
    Klaviyo
    Ricardo Acevedo Teran
    Director Of Ecommerce in Sales at Do it Center (Retail, 501-1000 employees)
    Chose Klaviyo
    Klaviyo is the market leader, it takes the podium and working with the platform you can easily see why this is the case. The only thing hard with Klaviyo is knowing how to pronounce the name. They have also done a good job if adapting to your company size.
    Incentivized
    Mike Demson
    Senior Campaign Marketing Manager in Marketing at Adobe (Computer Software, 10,001+ employees)
    Chose Klaviyo
    Klaviyo is an excellent resource for aspiring marketers who want to be more data-driven.
    Incentivized
    Rick Seufert
    Ecommerce Manager in Marketing at The Accessory Junkie (Apparel & Fashion, 1-10 employees)
    Chose Klaviyo
    When we were selecting our email marketing platform, we weight a variety of options and factors. Klaviyo's e-commerce related abilities and features put it a step above the rest. It's very user-friendly without being overly simplistic. The price also compared favorably to other …
    Incentivized
    Verified User
    Chose Klaviyo
    Klaviyo clearly wins over Maichimp thanks to its advanced integration with Shopify. It is able to seamlessly synchronize the lists and products both ways, and segment users by pre-defined criteria for the best possible conversion rates.
    The deliverability of emails is on par …
    Incentivized
    Twilio
    Robbie Hodge
    Director of Marketing in Marketing at Varda Partners (Marketing and Advertising, 1-10 employees)
    Chose Twilio SendGrid
    Not as powerful compared to other email marketing platforms. Lacks segmentation, testing, a powerful editor, and so on. Doesn't integrate with any software such as Magento or CRMS.
    Incentivized
    Key User Insights
    Would buy again
    No answers on this topic
    No answers on this topic
    Delivers good value for the price
    No answers on this topic
    No answers on this topic
    Happy with the feature set
    No answers on this topic
    No answers on this topic
    Lived up to sales and marketing promises
    No answers on this topic
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    No answers on this topic
    Features
    KlaviyoTwilio SendGrid
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Klaviyo and Twilio SendGrid
    Feature
    Klaviyo
    8.4
    94 Ratings
    Twilio SendGrid
    7.1
    48 Ratings
    WYSIWYG email editor8.284 Ratings7.035 Ratings
    Dynamic content8.389 Ratings6.838 Ratings
    Ability to test dynamic content8.183 Ratings5.636 Ratings
    Landing pages8.02 Ratings8.023 Ratings
    A/B testing8.684 Ratings7.228 Ratings
    Mobile optimization8.290 Ratings7.036 Ratings
    Email deliverability reporting8.892 Ratings7.448 Ratings
    List management8.892 Ratings7.642 Ratings
    Triggered drip sequences9.083 Ratings7.222 Ratings
    Lead Management
    Comparison of Lead Management features of Klaviyo and Twilio SendGrid
    Feature
    Klaviyo
    7.4
    72 Ratings
    Twilio SendGrid
    -
    Ratings
    Lead nurturing automation7.970 Ratings00 Ratings
    Lead scoring and grading7.226 Ratings00 Ratings
    Data quality management7.433 Ratings00 Ratings
    Automated sales alerts and tasks7.229 Ratings00 Ratings
    Campaign Management
    Comparison of Campaign Management features of Klaviyo and Twilio SendGrid
    Feature
    Klaviyo
    8.0
    14 Ratings
    Twilio SendGrid
    -
    Ratings
    Calendaring8.014 Ratings00 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Klaviyo and Twilio SendGrid
    Feature
    Klaviyo
    8.0
    90 Ratings
    Twilio SendGrid
    7.6
    48 Ratings
    Dashboards8.490 Ratings7.446 Ratings
    Standard reports8.087 Ratings8.246 Ratings
    Custom reports7.750 Ratings7.230 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Klaviyo and Twilio SendGrid
    Feature
    Klaviyo
    8.2
    71 Ratings
    Twilio SendGrid
    -
    Ratings
    API8.766 Ratings00 Ratings
    Role-based workflow & approvals9.031 Ratings00 Ratings
    Customizability8.242 Ratings00 Ratings
    Integration with Salesforce.com7.37 Ratings00 Ratings
    Third-party software integrations7.916 Ratings00 Ratings
    Pre-Send Testing
    Comparison of Pre-Send Testing features of Klaviyo and Twilio SendGrid
    Feature
    Klaviyo
    -
    Ratings
    Twilio SendGrid
    8.2
    10 Ratings
    URL Validation00 Ratings7.410 Ratings
    Link Tracking00 Ratings8.210 Ratings
    Image Validation00 Ratings9.08 Ratings
    Inbox Display00 Ratings7.810 Ratings
    Email Accessibility Tools00 Ratings7.810 Ratings
    Spelling and Grammar Check00 Ratings8.28 Ratings
    Spam Testing00 Ratings8.210 Ratings
    Email Previews00 Ratings8.610 Ratings
    User Ratings
    KlaviyoTwilio SendGrid
    Likelihood to Recommend
    8.7
    (94 ratings)
    7.9
    (59 ratings)
    Likelihood to Renew
    10.0
    (2 ratings)
    7.0
    (1 ratings)
    Usability
    8.0
    (3 ratings)
    8.2
    (6 ratings)
    Support Rating
    9.0
    (1 ratings)
    3.0
    (9 ratings)
    Implementation Rating
    10.0
    (1 ratings)
    -
    (0 ratings)