Klipfolio Klips vs. Looker Studio

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Klipfolio Klips
Score 9.2 out of 10
Small Businesses (1-50 employees)
Klipfolio is a customizable dashboard and reporting platform that provides real-time business insights. It is used by small to mid-sized businesses and agencies to track performance metrics and create tailored reports, and to consolidate, transform, and visualize data.
$90
per month
Looker Studio
Score 7.7 out of 10
N/A
Looker Studio is a data visualization platform that transforms data into meaningful presentations and dashboards with customized reporting tools.
$9
per month per user per project
Pricing
Klipfolio KlipsLooker Studio
Editions & Modules
Base
$90
per month
Grow
$190
per month
Team
$350
per month
Looker Studio Pro
$9
per month per user per project
Looker Studio
No charge
Offerings
Pricing Offerings
Klipfolio KlipsLooker Studio
Free Trial
YesNo
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeOptionalNo setup fee
Additional DetailsDiscount available for annual pricing. There are various implementation and training options available, from a 60 Day Proof of Concept, to Onboarding & Training, or ongoing dedicated Data Hero support.
More Pricing Information
Community Pulse
Klipfolio KlipsLooker Studio
Considered Both Products
Klipfolio Klips
Chose Klipfolio Klips
It was clear that Klipfolio had the edge in terms of the number of third-party connectors and templates available, allowing us to quickly be up and running with various API integrations and visually stunning designs in only an hour. It was a no-brainer for us, and we're glad we …
Chose Klipfolio Klips
Compared to other tools, Klipfolio is a more versatile one. These features allow us to create a dashboard that can incorporate data from several sources. In many
Chose Klipfolio Klips
The responsive and friendly design of the website caught my attention first, after that I realized that the whole site is the same and it is very easy to enter the metrics of each site.
Chose Klipfolio Klips
Google Data Studio and Microsoft Power BI
Chose Klipfolio Klips
Klipfolio is a more flexible tool when we consider its many functions. These functions allows the us to create a dashboard which can combine multiple data sources. These combinations of data sources often provide deeper insights when compared with other visualization tools. …
Chose Klipfolio Klips
Not quite as close but a lot of the data one uses goes to Klipfolio. It would be great if they were to connected more seamlessly. Sometimes using the data in Google Sheets and Google Slides is the easiest option, despite corporate wanting us to use the program more.
Chose Klipfolio Klips
Klipfolio had by the far most user-friendly interface with the best visualization I found. The price was below average on the software I compared to when I first purchased Klipfolio back in 2018. Today I primarily use Microsoft Power BI, because it is part of the Microsoft …
Chose Klipfolio Klips
Over the years, I have been required to work with other platforms to collect and analyze data for a variety of ad agencies and clients that I have worked with. It really came down to a Goldilocks comparison where we consistently found that dashboard platforms were bloated with …
Chose Klipfolio Klips
I chose Klipfolio for its low-cost-of-entry, the easy to use designer/editor and multitude of data sources expecting to outgrow it 'someday', but have yet to encounter any significant limitations that would make me want to switch. Power BI and Tableau both have much larger …
Chose Klipfolio Klips
These and many other BI tools are the most direct competitors. I only have experience with Klipfolio and Tableau. Tableau is definitely more capable, but much more difficult to learn and use. Klipfolio is simple and really packs a punch for its simplicity. I have yet to run …
Chose Klipfolio Klips
Klipfolio had the best API. We could connect more MarTech with Klipfolio than any other BI tool we used. Klipfolio's API was also the most stable. We ran into connectivity issues with some of the competitors. The metrics wouldn't refresh because the API lost the connection …
Chose Klipfolio Klips

Klipfolio is certainly the best solution for dashboards. Compared to Power BI, Power BI is more of an analyst tool to build deep analysis and reports. Making and sharing dashboards in Power BI is a pain. Tableau is great but cost way more. Also, the skills needed to build …

Chose Klipfolio Klips
We used Redash before. It isn't as friendly, easy to use and with a great customer support as Klipfolio.

Klipfolio simply has way more features available that won't require you to hard-code.
Chose Klipfolio Klips
They are all based on a similar methodology (Excel) but I felt Klipfolio had better integrations and their support team has been the difference maker. For a company that needs some hand-holding and guidance, Klipfolio is the right choice.
Chose Klipfolio Klips
Klipfolio is much more user friendly and the staff is much quicker at response and will take whatever time is needed to figure out the solutions.
Chose Klipfolio Klips
Klipfolio is cloud-based, allows for customization, reliable, and intuitive. The competitors were all lacking in one or more areas.
Chose Klipfolio Klips
Klipfolio is the better choice, because they have a better price and upgraded flexible plans, many more data connectors, and a good support from the technical team. The Klip constructor is better in graphs, formulas and they have a "snippet code" for programmers. Works better …
Chose Klipfolio Klips
I have not personally tried any other products like Klipfolio, but based on my personal experience Klipfolio has a strong foundation for their platform and I feel its only going to get better over time as they grow. I would encourage people to give a few platforms a try and I …
Chose Klipfolio Klips
They have good support, forums, tutorials, webinars, agents to track your progress, klipfolio university, klipfolio gallery and klipfolio insiders with all the rewards.
Looker Studio
Chose Looker Studio
The main reason why Looker Studio was selected is because it was already integrated into the google ecosystem. But it actually once you start working with it, is really easy to get into. For really complex reports you will have to focus in building a good model in the database …
Chose Looker Studio
I liked Tableau, but it is a bit pricey, also there is no option to share the report online unless you add the team members. If your research is not really big and difficult, using Looker Studio is more practical and easy. I think it is very important to estimate how big and …
Chose Looker Studio
Looker Studio is far easier to implement, stand up, and learn. The interface is simpler and user-friendly for various levels of data visualization/analysis knowledge and experience. The biggest benefit of Looker Studio, however, is its ease of connection to GA data and speed. …
Chose Looker Studio
We selected Looker Studio because we are Google Workspace users, and Looker Studio is natively integrated with it.
Chose Looker Studio
The free version of Looker Studio is still better than the leading enterprise-embedded BI tools, despite its weaknesses. The leading embedded BI platforms have terrible visualizations that can be spotted a mile away. They are also primarily locked to a grid, making it very hard …
Chose Looker Studio
Easy availability and accessible with Google suits. Sharing is smooth.
Chose Looker Studio
Google Data Studio integrates data into visually appealing reports and can constantly update based on the linked data source (i.e., Google Analytics), a feature that neither of the platforms listed can do. However, sometimes Google Data Studio can't generate graphs based on my …
Chose Looker Studio
We selected Google Data Studio because it is easier to make connections with third-party data sources. Also Google Data Studio can understand connections between different tables and databases better that its competitors such as Power BI. Compared to Power BI you do not need to …
Chose Looker Studio
In comparison to Kibana , its much easier and being free its worth a lot. Apart from that it has flexibility of connecting to more than 300 connectors, which is not there in Kibana. Apart from that no doubt its much better that in terms of visualization of Data, analytics etc.

A…
Chose Looker Studio
Data Studio is the first step in your data visualization journey, as your data gets bigger and your need for information grows you will have to move to something more powerful,
Chose Looker Studio
Google holds it's own against these competitors as they each have their own strengths and weaknesses. While Tableau provides user-interactive reporting, its formatting options can be quickly rigid and frustrating.
Chose Looker Studio
Google Data Studio provides a great feature set considering its price point, especially when compared to commercial options from Microsoft and Tableau. While it may not be as versatile when it comes to working with and developing complex datasets, there is enough charm in its …
Chose Looker Studio
We have used Google Charts as well which works just as great as Google Data Studio for our team. We love both of these tools.
Chose Looker Studio
Well this tool is free that's the primary reason of using it more often.
Microsoft Power BI doesn't have google sheet connector that's the second one.
Chose Looker Studio
Google Data Studio is a Google product and many other companies also use Google Suite (as Gmail), so it was easier to share reports to clients using it than Zoho Analytics (which needs a paid account to give access to any other user).
Chose Looker Studio
Google Analytics and Google Data studio work well with each other. They don't necessarily stack against each other, Google Data studio just makes interpreting the data more visual and concise. I recommend both and not one over the other. Both are free tools provided by Google, …
Chose Looker Studio
Google Data Studio is free, easily integrates with the Google Marketing Platform, and is simple to use. It's a better choice for most basic marketing reporting. Tableau is better for more BI and exploratory data analysis.
Chose Looker Studio
Obviously, Google Data Studio is an improvement over Google Charts, which I believe powers the chart modules used in Data Studio. I think of Data Studio as a convenient way to combine multiple Google Charts in one, easy-to-read report.

In many ways it is similar to SmartDraw's …
Chose Looker Studio
We are heavily within the Google ecosystem and therefore didn't really consider alternatives to Google Data Studio since it met our somewhat limited needs at the time of implementation. For outside presentations, we would probably lean towards something that allows us to more …
Chose Looker Studio
We originally selected Google Data Studio since it didn't have a cost but have since switched to using DashThis.
Chose Looker Studio
Data studio gives a more robust set of metrics that can be added to the reports. Personalization of the information you want to show and analyze is much better with Data Studio. Website and campaign performance reporting all in one place are very useful and practical. Creating …
Chose Looker Studio
Compared with Tableau and Power BI, I would say Google Data Studio is fairly placed or a pretty decent tool. We need to understand, this is a free tool and it will have its own limitations - apart from that this is a pretty decent tool compared to the biggies in the market.
Chose Looker Studio
At this point I am unable to have Facebook ads data in the Agorapulse reports (although I can customize them now). If at any point I am able to include this data I'm my Agorapulse reports I will switch to that so that I. Not having to use several different software programs.
Chose Looker Studio
Google Data Studio is an all in one package, like Adobe and Mapp. It is perfect if companies using Google AdWords and Google Analytics. The integrated dashboard is easy to configure and has a really nice visualization.
Features
Klipfolio KlipsLooker Studio
BI Standard Reporting
Comparison of BI Standard Reporting features of Product A and Product B
Klipfolio Klips
9.0
Ratings
7% above category average
Looker Studio
8.0
Ratings
5% below category average
Pixel Perfect reports9.10 Ratings7.00 Ratings
Customizable dashboards8.90 Ratings8.50 Ratings
Report Formatting Templates9.10 Ratings8.40 Ratings
Ad-hoc Reporting
Comparison of Ad-hoc Reporting features of Product A and Product B
Klipfolio Klips
8.6
Ratings
8% above category average
Looker Studio
7.6
Ratings
5% below category average
Drill-down analysis8.30 Ratings9.50 Ratings
Formatting capabilities7.80 Ratings8.00 Ratings
Integration with R or other statistical packages9.10 Ratings4.00 Ratings
Report sharing and collaboration9.10 Ratings8.90 Ratings
Report Output and Scheduling
Comparison of Report Output and Scheduling features of Product A and Product B
Klipfolio Klips
9.4
Ratings
11% above category average
Looker Studio
8.2
Ratings
3% below category average
Publish to Web8.90 Ratings7.50 Ratings
Publish to PDF9.20 Ratings9.40 Ratings
Report Delivery Scheduling10.00 Ratings7.40 Ratings
Report Versioning00 Ratings8.00 Ratings
Delivery to Remote Servers00 Ratings8.80 Ratings
Data Discovery and Visualization
Comparison of Data Discovery and Visualization features of Product A and Product B
Klipfolio Klips
9.3
Ratings
13% above category average
Looker Studio
7.1
Ratings
14% below category average
Pre-built visualization formats (heatmaps, scatter plots etc.)8.90 Ratings9.50 Ratings
Location Analytics / Geographic Visualization9.10 Ratings9.00 Ratings
Predictive Analytics10.00 Ratings5.00 Ratings
Pattern Recognition and Data Mining00 Ratings5.00 Ratings
Best Alternatives
Klipfolio KlipsLooker Studio
Small Businesses
Supermetrics
Supermetrics
Score 10.0 out of 10
Supermetrics
Supermetrics
Score 10.0 out of 10
Medium-sized Companies
Supermetrics
Supermetrics
Score 10.0 out of 10
Supermetrics
Supermetrics
Score 10.0 out of 10
Enterprises
Dataiku
Dataiku
Score 7.6 out of 10
Dataiku
Dataiku
Score 7.6 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Klipfolio KlipsLooker Studio
Likelihood to Recommend
8.8
(0 ratings)
8.9
(0 ratings)
Likelihood to Renew
-
(0 ratings)
9.0
(0 ratings)
Usability
9.5
(0 ratings)
8.5
(0 ratings)
Support Rating
9.1
(0 ratings)
6.7
(0 ratings)
Implementation Rating
8.2
(0 ratings)
-
(0 ratings)
User Testimonials
Klipfolio KlipsLooker Studio
Likelihood to Recommend
It's
a piece of software that's capable of almost anything. Dynamic variables can be
changed in real-time via the interface's UI/UX and UI/UX customizations. As a
result, it can always keep its database up-to-date and obtain the most current
information from a variety of sources. The Klip customer service team is
extremely friendly and helpful. Every time a problem with the Klip setup
arises, they're there to help. As a result of their activities, they try to
work with the group's experience.
Read full review
Does great at open canvas editing and letting you fully customize without the need for a grid. It is democratizing self-service no-code analytics. You do not need to be a data or analytics engineer to get started, and you can go very far based on how intuitive and straightforward the UI is. Some of the biggest challenges with Looker Studio relate to user management/security, embedding options, and issue support. For a long time, every user needed to have a Gmail to invite them to view a dashboard via login, not sure if that has been improved yet. You can let any user view without logging in, but that is not always recommended due to security reasons. In terms of embedding, you can only iframe dashboards. More sophisticated BI tools let you embed elements via API or Javascript. Iframing dashboards also make drill downs and dashboard to dashboard navigation tricky/near impossible. There is also no ability to contact Google for support when bugs or outages happen. They point everyone to the Data Studio community. There is some ability to get in contact with Google if you have an enterprise-level contract with Google Cloud, but the path for support is very ad hoc and not always fruitful.
Read full review
Pros
  • Dashboard design. Super simple and easy to set up, move and size components, and display.
  • Klip creation. This is report/chart creation. Klipfolio straddles the line well between ease-of-use and robust capability for data crunching and visualization.
  • Data sync. I have had very few data sync issues. The sync just works and it is very light-weight on API calls.
  • Multiple data source formats. You can make data sources in JSON, Summarized View, and Detailed View.
  • Modeled data sources. You can create modeled versions of any data source, which allows you to lock in data formats, add columns (including formula columns), and more.
  • Team permissions. I have been able to set team permission sets and use that to display the given dashboards around the office. With this, I can control who has access to which data.
  • Chart options. There is a great selection of chart types to choose from.
  • Great support. Their support staff has always been very responsive—almost always immediate. I have always been able to resolve my issues with them.
Read full review
  • Self-service
  • Easy to use, point and click
  • Little to no training required
  • Easy to share internally and externally
  • Rich visualizations
  • Canned reports
  • Easy to copy/paste/dupe existing reports
  • Ability to join data sets
  • Easy integration with various data sources
  • Flexible data integrations, including lowest common denominator (CSV, XLS, G-Sheets)
  • Wide range of APIs
  • Secure / authentication via Google SSO
  • Easy to share / re-assign ownership of reports and data sources
Read full review
Cons
  • Onboarding. The process of setting up a new client for a dashboard can be a little tedious.
  • File size upload and third-party integrations. I have been limited to the size of the .csv file we were uploading but we were able to find a workaround.
Read full review
  • Few functionalities are very exclusive only for data studio.
  • It's time taking to load data and at the same time only single Data source can be connected.
  • When editing the reports you have to switch between Edit and View mode to see how does the change looks like.
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Likelihood to Renew
No answers on this topic
It is the simplest and least expensive way for us to automate our reporting at this time. I like the ability to customize literally everything about each report, and the ability to send out reports automatically in emails. The only issue we have been having recently is a technical glitch in the automatic email report. Sadly, there is almost no support for this tool from Google, but is also free, so that is important to take into consideration
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Usability
My initial impressions of the software have been extremely positive. There are YouTube tutorials that explain how to make klips. The intuitive design of the UI It appears that everything in this software has been thoroughly tested to create all the visualizations that can be imagined as well as the user input controls that allow users to have exactly the data they want to be displayed in seconds, considering the various functions and formulas available in the Excel integrations and the extensive list of other services that can be integrated.
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It is not ideal and requires time and dedication to understand how to work with it. Also, it has a lot of limitations around data it can accept. But in most cases, this tool is sufficient for everyday tasks of product and marketing departments. I wouldn't say that the interface is very user-friendly, but for people who regularly work with analytical tools, it must be ok.
Read full review
Support Rating
It provides all the necessary information to be able to carry out the analysis of any type of business, to know how money is managed virtually, what to do to have greater visibility, in addition to being a platform that is always accessible and allows continuous and efficient work.
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I give it a lower support rating because it seems like our Dev team hasn't gotten the support they need to set up our database to connect. Seems like we hit a roadblock and the project got put on pause for dev. That sucks for me because it is harder to get the dev team to focus on it if they don't get the help they need to set it up.
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Implementation Rating
None at all; just be sure of what information you will need for working.
Read full review
No answers on this topic
Alternatives Considered
It was clear that Klipfolio had the edge in terms of the number of third-party connectors and templates available, allowing us to quickly be up and running with various API integrations and visually stunning designs in only an hour. It was a no-brainer for us, and we're glad we went with them instead of the other options.
Read full review
Looker Studio is far easier to implement, stand up, and learn. The interface is simpler and user-friendly for various levels of data visualization/analysis knowledge and experience. The biggest benefit of Looker Studio, however, is its ease of connection to GA data and speed. Furthermore, since it is an online program/tool, it requires less CPU/battery/storage on the user's device.
Read full review
Return on Investment
  • Klipfolio not only delivers great-looking dashboards, but it makes our agency look awesome to our clients!
  • Klipfolio is one of the few platforms that we have implemented where the minimal investment has consistently provided maximum results in the return on our investment.
  • Not only had Klipfolio proven to be a fiscally smart - money-saving - move, but has also proven to be a great time saver as well.
  • Thanks to Klipfolio we spend less time having to pull data and have more time to analyze and strategize for our reporting and recommendations to our clients.
Read full review
  • Free, so the only investment is time
  • Because it doesn't have native support of non-Google sources, it can cost more money than Tableau
  • The time spent formatting the templates or building connectors can have a negative impact on ROI
  • As a agency, charging for the reporting service is profitable after the first month or two after building the dashboard.
Read full review
ScreenShots

Klipfolio Klips Screenshots

Screenshot of an example of a customized dashboard. For showcasing KPIs, tracking performance, or telling complex data stories, Klips lets the user tailor layouts, visuals, and insights, ensuring dashboards are suitable for internal teams or external stakeholders.Screenshot of visualizations, with descriptive text blocks and live data to communicate more than just numbers. Klips lets users insert real-time data directly into text to add context, improving interpretation. Progress towards goals and trends can be tracked using vibrant charts, colors, and text descriptions.Screenshot of one example of the over 30 chart types available, some including bar graphs, pie charts, and heatmaps. The library of pre-built Klip templates connect to popular data sources like Google Analytics, HubSpot, or Salesforce. These templates can be modified.Screenshot of Klipfolio’s formula engine. Similar to Excel, the Klip Editor can be used to clean, transform, and analyze data using functions. Users can perform complex calculations, manipulate dates or text, and add logic or statistical formulas.Screenshot of the Klip editor, used to take precise control over visual properties, customizing font sizes, colors, and styles to match a brand, or to emphasize key metrics. Set decimal places for numerical data, and add prefixes or suffixes—such as currency symbols or percentages—for clear and professional formatting. It also supports conditional formatting, and dynamic colors or icons to highlight trends, anomalies, or thresholds. These tools allow the user to craft Klips that not only deliver insights but also communicate them at a glance.Screenshot of a Klipfolio Klips dashboard. These allow users to customize every aspect, from layouts and fonts to colors and chart styles, ensuring that dashboards align with a brand. For presenting on a laptop, a big-screen TV, or by sharing published links, dashboards are designed to look exceptional in both light and dark modes.