Kustomer vs. FOCUS by Reynolds and Reynolds
| Product | Rating | Most Used By | Product Summary | Starting Price |
|---|---|---|---|---|
 Kustomer | Score8.6 out of 10 | N/A | Kustomer is a customer service CRM platform built for managing high support volume by optimizing experiences throughout the customer service journey. Kustomer was acquired by Facebook in late 2020, but spun out in 2023 and re-launched as an independent entity, Kustomer, LLC. | $89 per month per user |
 FOCUS by Reynolds and Reynolds | Score2.9 out of 10 | N/A | FOCUS, by Reynolds and Reynolds, is a CRM that identifies the most profitable activities for salespeople and serving them up. It ensures sales processes are followed, and that users can manage every customer interaction as it happens. | N/A |
| Kustomer | FOCUS by Reynolds and Reynolds | |||||||||||||||
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| Editions & Modules |
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| Offerings |
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| Entry-level Setup Fee | No setup fee | No setup fee | ||||||||||||||
| Additional Details | All plans require an annual subscription and 8 users minimum. | — | ||||||||||||||
| More Pricing Information | ||||||||||||||||
| Kustomer | FOCUS by Reynolds and Reynolds | |||||||||||||||||||||||||||||||
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| Incident and problem management |
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| Self Help Community |
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| Multi-Channel Help |
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| Sales Force Automation |
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| Customer Service & Support |
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| Marketing Automation |
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| CRM Project Management |
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| CRM Reporting & Analytics |
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| Customization |
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| Security |
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| Integrations with 3rd-party Software |
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| Platform |
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| Kustomer | FOCUS by Reynolds and Reynolds | |
|---|---|---|
| Likelihood to Recommend | 9.0 | 1.0 |
| Likelihood to Renew | 7.9 | - |
| Usability | 10.0 | 1.0 |
| Availability | 9.1 | - |
| Performance | 6.4 | - |
| Support Rating | 9.4 | 6.0 |
| In-Person Training | 7.6 | - |
| Online Training | 8.3 | - |
| Implementation Rating | 7.9 | - |
| Configurability | 7.9 | - |
| Ease of integration | 7.2 | - |
| Product Scalability | 9.1 | - |
| Vendor post-sale | 8.7 | - |
| Vendor pre-sale | 9.1 | - |