Kwanzoo is a cloud-based platform built to help customers deliver media-based advertisements for both retargeting and account-based marketing campaigns. Kwanzoo has robust integrations with popular marketing automation and CRM platforms such as Marketo, Salesforce, Oracle's Eloqua, and IBM Silverpop to give end users insights within the platforms they are already comfortable with using. The Kwanzoo platform utilizes a "do-it-yourself" approach to building media advertisements from banners to…
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Terminus ABM Platform
Score8 out of 10
Mid-Size Companies (51-1,000 employees)
Supporting B2B strategies, the Terminus platform offers tactical playbooks that help teams meet accounts throughout their entire lifecycle. It is a platform rooted in first-party data that surrounds buyers with engaging digital experiences from account acquisition to expansion and renewal. The Terminus engine is built to drive ROI, minimize fraud, prioritize brand safety, and turn intent into relevant, actionable insight for GTM teams. Key benefits of Terminus: - Relevant…
CMO (Chief Marketing Officer) in Marketing at Accent Technologies (Computer Software, 51-200 employees)
Chose Kwanzoo
Proprietary targeting pool, didn't have the breadth of reach at my target accounts outside of tech. Don't have the reporting detail to make adequate decisions on spend and creative.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Terminus
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Key User Insights
Would buy again
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Delivers good value for the price
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Happy with the feature set
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Lived up to sales and marketing promises
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Implementation went as expected
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Features
Kwanzoo
Terminus ABM Platform
Ad Network Integration
Comparison of Ad Network Integration features of Kwanzoo and Terminus ABM Platform
Feature
Kwanzoo
10.0
2 Ratings
Terminus ABM Platform
-
Ratings
Data Transfer
10.02 Ratings
00 Ratings
DSP integration
10.02 Ratings
00 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Kwanzoo and Terminus ABM Platform
Feature
Kwanzoo
8.2
2 Ratings
Terminus ABM Platform
-
Ratings
Ad campaign creation
9.02 Ratings
00 Ratings
Ad deployment
8.02 Ratings
00 Ratings
Display advertising
9.02 Ratings
00 Ratings
Ad display and retargeting segmentation
7.02 Ratings
00 Ratings
Sequence targeting
8.02 Ratings
00 Ratings
Ad Reporting & Analytics
Comparison of Ad Reporting & Analytics features of Kwanzoo and Terminus ABM Platform
