TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Kwanzoo

    Score7.1 out of 10
    N/AKwanzoo is a cloud-based platform built to help customers deliver media-based advertisements for both retargeting and account-based marketing campaigns. Kwanzoo has robust integrations with popular marketing automation and CRM platforms such as Marketo, Salesforce, Oracle's Eloqua, and IBM Silverpop to give end users insights within the platforms they are already comfortable with using. The Kwanzoo platform utilizes a "do-it-yourself" approach to building media advertisements from banners to…N/A

    Yahoo DSP

    Score6.4 out of 10
    N/AYahoo DSP (formerly the Verizon Media DSP, and formerly Oath) combines the former services and technologies of the companies it comprises including the former Brightroll, One by AOL, Right Media Exchange, and ADTECH, as well as Yahoo!'s own ad tech. The solution currently includes Yahoo's premium content access, Yahoo's identity services and cookieless advertising, and internal machine learning based analytics tools.N/A
    Pricing
    KwanzooYahoo DSP
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    KwanzooYahoo DSP
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Features
    KwanzooYahoo DSP
    Ad Network Integration
    Comparison of Ad Network Integration features of Kwanzoo and Yahoo DSP
    Feature
    Kwanzoo
    10.0
    2 Ratings
    Yahoo DSP
    -
    Ratings
    Data Transfer10.02 Ratings00 Ratings
    DSP integration10.02 Ratings00 Ratings
    Ad Campaigns
    Comparison of Ad Campaigns features of Kwanzoo and Yahoo DSP
    Feature
    Kwanzoo
    8.2
    2 Ratings
    Yahoo DSP
    -
    Ratings
    Ad campaign creation9.02 Ratings00 Ratings
    Ad deployment8.02 Ratings00 Ratings
    Display advertising9.02 Ratings00 Ratings
    Ad display and retargeting segmentation7.02 Ratings00 Ratings
    Sequence targeting8.02 Ratings00 Ratings
    Ad Reporting & Analytics
    Comparison of Ad Reporting & Analytics features of Kwanzoo and Yahoo DSP
    Feature
    Kwanzoo
    9.0
    2 Ratings
    Yahoo DSP
    -
    Ratings
    Ad dashboards9.02 Ratings00 Ratings
    Ad performance reports9.02 Ratings00 Ratings
    Ad conversion tracking10.02 Ratings00 Ratings
    Ad attribution reporting8.02 Ratings00 Ratings
    Ad forecasting and optimization9.02 Ratings00 Ratings
    User Ratings
    KwanzooYahoo DSP
    Likelihood to Recommend
    7.0
    (2 ratings)
    7.2
    (10 ratings)
    Likelihood to Renew
    9.1
    (1 ratings)
    -
    (0 ratings)