Instapage vs. Landing Lion

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Instapage
Score 7.6 out of 10
Mid-Size Companies (51-1,000 employees)
Instapage is used by marketers to create, optimize, and personalize landing pages without coding skills. With its built-in optimization tools like A/B Testing, Ad-to-Page Personalization, and Heatmaps, marketers can launch more campaigns faster and accelerate their conversions.
$99
per month 15,000 unique monthly visitors
Landing Lion
Score 9.3 out of 10
N/A
Landing Pages That Rank Landing Lion is a platform to create paid and organic landing pages. Here is a quick highlight of Landing Lion's features: create infinite landing pages library of free designer-made templates the smoothest drag and drop in the game unlimited A/B split tests lots of integrations custom domains and automatic SSLs managed, scalable and secure hosting a bunch of smart visitor…N/A
Pricing
InstapageLanding Lion
Editions & Modules
Create
$99
per month 15,000 unique monthly visitors
Optimize
starting at $199
per month starting with 30,000 unique monthly visitors
Convert
Custom Pricing
No answers on this topic
Offerings
Pricing Offerings
InstapageLanding Lion
Free Trial
YesYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details20% discount for annual pricing.Updated pricing coming mid Q2 2018.
More Pricing Information
Community Pulse
InstapageLanding Lion
Features
InstapageLanding Lion
SEO and Conversion Optimization
Comparison of SEO and Conversion Optimization features of Product A and Product B
Instapage
7.6
Ratings
20% above category average
Landing Lion
-
Ratings
Landing page A/B testing:8.00 Ratings00 Ratings
Dynamic page text replacement7.30 Ratings00 Ratings
Real-time analytics dashboard8.00 Ratings00 Ratings
SEO tools7.70 Ratings00 Ratings
Optimization recommendations7.00 Ratings00 Ratings
User Ratings
InstapageLanding Lion
Likelihood to Recommend
7.7
(0 ratings)
9.0
(0 ratings)
Usability
8.0
(0 ratings)
-
(0 ratings)
Support Rating
9.1
(0 ratings)
-
(0 ratings)
User Testimonials
InstapageLanding Lion
Likelihood to Recommend
If you aren't too picky about having precise control over your page designs, Instapage is a great tool that will make it easy to build and publish pages quickly. It's easy to set up and intuitive to use. It seems like that audience (prioritizes speed over precision) is their target -- for control freaks like me, it comes up a little short. The pricing is pretty good for what you get -- a super-fast path to getting campaigns out quickly so that you can test and iterate your way to profitability. It plays really well with most other tools designed for the small, scrappy startup marketing team, too.
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Perfect for landing pages. I would not build an entire website in landing lion. Excellent tool for lead generation and tracking conversions. Love their session recordings to gain further insight into how users are engaging and viewing the landing pages.
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Pros
  • I love how easy the setup was. The drag and drop design is easy for people who don't know code but it also allows coding options for those who do.
  • Customer service has been easy to contact. They are quick with their response times and have suggested workarounds or provided videos to help fix any issues.
  • They are constantly working on improvements to the interface and additional features.
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  • Simple, easy-to-use drag and drop interface. Easiest landing page builder out there...and very friendly to "designers".
  • Automatically adjusts the webpage to a responsive design with very minimal adjustments needed.
  • Lots of integration available to other platforms.
  • Great support available.
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Cons
  • Originally, we used Pardot and Instapage and I had to pull the coding from our Instapage landing pages and throw that into Pardot to get nice looking landing pages. When we transitioned to HubSpot, they took our existing pages and did this for us. But now they added an integration with Instapage and I am guessing this will solve any issues with using Instapage going forward for our website's landing pages.
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  • More text formatting capabilities would be great
  • Can only build one-off landing pages
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Usability
I've tried all of the other landing page services on the market, and this is literally the easiest to use. I am not a designer or software developer, just a simple guy and if I can learn how to use it, anyone can. That's what won me over. Their support and pre-made templates are awesome, but the usability is what I love!
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No answers on this topic
Support Rating
Again, support is just awesome. I've never had any issues go over 24 hours and the people are friendly and speak English really well.
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No answers on this topic
Alternatives Considered
We also use Mailchimp's new functionality to build landing pages. It has some advantages since we use Mailchimp as our email marketing system. However it is not as user-friendly as Instapage - and we only use it for certain simple campaigns that don't need us to be creative with the landing pages. I wouldn't recommend Mailchimp as an alternative to what Instapage brings to the table!
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Landing lion is 1 million times easier to use than Pardot and does not require you to know how to code in order to make custom landing pages. Pardot has a very confusing interface while Landing Lion has a simple, easy to use tool that saves you time.
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Return on Investment
  • My company was so disorganized, calculating ROI was never going to happen. However, Instapage did allow us to meet our goal, which was to acquire a specific number of leads within a month.
  • Instapage allowed me to make quick changes based on lead collection progress. When we were behind on our numbers, I could quickly make changes and A/B test different page layouts.
  • I'm not sure if they continued to use Instapage after I left the company, but it was a very helpful lead collection tool and allowed us to meet our goals.
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  • Helped with our demand generation campaigns, no clear ROI tied to the tool as of now
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ScreenShots

Instapage Screenshots

Screenshot of the Instapage landing page builder for desktop and mobileScreenshot of A/B testing for layoutsScreenshot of understanding consumer behavior through heatmapsScreenshot of an example of how to get feedback from a team and collaborate on edits, in Instapage.Screenshot of some of Instapage's available integrations.