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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Lead Forensics

    Score9.4 out of 10
    N/AUK company Lead Forensics offers their eponymous platform for lead generation and web analytics.N/A

    ZoomInfo Sales

    Score7.9 out of 10
    N/AZoomInfo Sales is a modern go-to-market platform for B2B companies. ZoomInfo Sales helps find buyers based on an Ideal Customer Profiles (ICP), advanced company attributes, and accurate contact information in B2B. It is used to identify the next customer using data-driven insights and buying signals that reveal companies that are ready to buy.N/A
    Pricing
    Lead ForensicsZoomInfo Sales
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    Lead ForensicsZoomInfo Sales
    Free Trial
    YesYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    Lead ForensicsZoomInfo Sales
    Considered Both Products
    Lead Forensics
    Chose Lead Forensics
    better all round more functionality
    Incentivized
    Chose Lead Forensics
    Pricing difference
    Quality of features
    Dashboards
    Incentivized
    Chose Lead Forensics
    LF consistently identifies more companies than any tool we have used. We run comparisons about twice a year just to see if there is a better tool, haven't found one in 7 years.
    Incentivized
    Chose Lead Forensics
    Lead Forensics offers more detailed insights to the customers or potential customers. It also notifies me of website traffic; we don't have another tool that is better then Lead Forensics. I do like Zoom--it has a lot more contact info and allows you to filter the results to …
    Incentivized
    Chose Lead Forensics
    Lead Forensics is a leader on its side, but the other platforms can do more tracking and give you more details about the visits and can target to an exact person. They are all great tools and each one has its [own] special ability to help you close more deals.
    Incentivized
    Chose Lead Forensics
    While we looked at ZoomInfo, we never actually used it because it didn’t appear to provide the level of website visitor insight we were looking for. We currently use HubSpot for tracking website visits, but Lead Forensics stacks up a thousand times better when it comes to …
    Incentivized
    Chose Lead Forensics
    While I personally don't have a ton of experience with Zoominfo, our sales team is raving about how much better Lead Forensics has been.
    Incentivized
    ZoomInfo
    Chose ZoomInfo Sales
    We live in the IT/Telephony space and 6Sense seems to be a bit stronger in their grasp of the Tech stack target companies are using, although their contact data seems a bit less accurate. Lead Forensics has always been a solid "C" to me, not really bad, not really good. …
    Incentivized
    Chose ZoomInfo Sales
    We were using Lead Forensics but the contact information that we were getting were mostly incorrect. We can now reach more people with clearer information
    Incentivized
    Chose ZoomInfo Sales
    Lusha is very convenient and easy to use, however it lacks some of the platform capabilities of ZoomInfo. It also does not yet have a working Salesforce integration.

    D & B Hoovers provides a greater depth and range of firmographics than ZoomInfo but is more expensive and more …
    Incentivized
    Key User Insights
    Would buy again
    No answers on this topic
    No answers on this topic
    Delivers good value for the price
    No answers on this topic
    No answers on this topic
    Happy with the feature set
    No answers on this topic
    No answers on this topic
    Lived up to sales and marketing promises
    No answers on this topic
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    No answers on this topic
    Features
    Lead ForensicsZoomInfo Sales
    Web Analytics
    Comparison of Web Analytics features of Lead Forensics and ZoomInfo Sales
    Feature
    Lead Forensics
    8.1
    22 Ratings
    ZoomInfo Sales
    -
    Ratings
    Lead Conversion Tracking7.917 Ratings00 Ratings
    Bounce Rate Measurement7.815 Ratings00 Ratings
    Device and Browser Reporting8.216 Ratings00 Ratings
    Pageview Tracking8.621 Ratings00 Ratings
    Event Tracking7.414 Ratings00 Ratings
    Reporting in real-time8.218 Ratings00 Ratings
    Referral Source Tracking8.417 Ratings00 Ratings
    Customizable Dashboards8.120 Ratings00 Ratings
    Prospecting
    Comparison of Prospecting features of Lead Forensics and ZoomInfo Sales
    Feature
    Lead Forensics
    -
    Ratings
    ZoomInfo Sales
    7.5
    680 Ratings
    Advanced search00 Ratings8.3673 Ratings
    Identification of new leads00 Ratings7.4635 Ratings
    List quality00 Ratings6.6661 Ratings
    List upload/download00 Ratings7.5624 Ratings
    Ideal customer targeting00 Ratings7.4628 Ratings
    Load time/data access00 Ratings8.1650 Ratings
    Sales Intelligence Data Standards
    Comparison of Sales Intelligence Data Standards features of Lead Forensics and ZoomInfo Sales
    Feature
    Lead Forensics
    -
    Ratings
    ZoomInfo Sales
    7.5
    674 Ratings
    Contact information00 Ratings7.2673 Ratings
    Company information00 Ratings8.4669 Ratings
    Industry information00 Ratings6.7644 Ratings
    Data Augmentation & Lead Qualification
    Comparison of Data Augmentation & Lead Qualification features of Lead Forensics and ZoomInfo Sales
    Feature
    Lead Forensics
    -
    Ratings
    ZoomInfo Sales
    7.5
    659 Ratings
    Lead qualification process00 Ratings8.052 Ratings
    Smart lists and recommendations00 Ratings7.452 Ratings
    Salesforce integration00 Ratings8.4454 Ratings
    Company/business profiles00 Ratings7.3625 Ratings
    Alerts and reminders00 Ratings7.1426 Ratings
    Data hygiene00 Ratings6.3596 Ratings
    Automatic data refresh00 Ratings6.5515 Ratings
    Tags00 Ratings8.1451 Ratings
    Filters and segmentation00 Ratings8.1605 Ratings
    Sales Intelligence Email Features
    Comparison of Sales Intelligence Email Features features of Lead Forensics and ZoomInfo Sales
    Feature
    Lead Forensics
    -
    Ratings
    ZoomInfo Sales
    6.3
    224 Ratings
    Sales email templates00 Ratings6.7221 Ratings
    Append emails to records00 Ratings5.925 Ratings
    User Ratings
    Lead ForensicsZoomInfo Sales
    Likelihood to Recommend
    9.5
    (41 ratings)
    7.9
    (701 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    9.9
    (17 ratings)
    Usability
    9.0
    (23 ratings)
    8.0
    (18 ratings)
    Support Rating
    8.1
    (3 ratings)
    10.0
    (4 ratings)
    Implementation Rating
    -
    (0 ratings)
    10.0
    (1 ratings)
    Ease of integration
    -
    (0 ratings)
    8.8
    (55 ratings)