LeadFuze vs. Velocify by ICE Mortgage Technology

LeadFuze is great for B2B companies that need an all-in-one lead generation outreach program. This software allows even novices to curate targeted lists and run outreach programs at scale. It is well suited for small or large teams and both the marketing and sales team can benefit from the program. It is also a useful tool for HR, where you can curate lists of qualified candidates and reach out to them proactively.

Incentivized

Velocify is amazing if powered by the right management. Just like any piece of technology, garbage in - garbage out. I suggest making sure your management is well trained so they can ensure their users are effective. Velocify has some incredible talent working there. I suggest making great connections with those on your team and it will help greatly during the tenure of your working relationship.

• LeadFuze is easy to use. Like any software it takes a little getting used to.....but the product works and it is providing leads to help grow our business.
• Support is quick and helpful. I even had the owner on chat with me a few times. You are going to get stuck once in a while. The LeadFuze support team with get you out of trouble and back making money.
• There are a lot of good leads available. And more are added on a regular basis. Can't ask for more than that.
• Cost is reasonable, especially when compared to PPC.

• The prioritized queue allows for management to set contact standards and hold users accountable. It removes all the guess work out of what lead to call next.
• The Dial IQ feature is fantastic for powering through calls and maximizing speed to contact.
• The Shotgun lead distribution puts the lead into the hand of the user that is ready and available to call that lead immediately. No handing off a lead to an originator and hoping they call. This feature allows for the system to notify multiple users simultaneously and first user to press 1 wins the lead. Talk about creating a competitive sales environment!

• We were doing simple text emails that were coming out of sales peoples inboxes so this functionality wasn't totally needed on our end at the moment, but we imagine that we would have wanted to do more with customizing emails in general.

• Velocify would be well served to create a more robust email drip campaign platform.
• Velocify could revamp their dashboards and prioritized views our individuals work out of daily. It's rather overwhelming when working with a lot of leads. Adding interactive graphics - calendars, easy to view alerts, etc would be great. (Big Purple Dot does this well)

Incentivized

I am sure that we as a company are likely to continue using Velocify. I am not involved in the selection process, but I have not heard any negative feedback and switching programs would more than likely be too much work

LeadFuze is super easy to get going and start to work with. There are videos to walk you through it but all you have to do is fill out the form that tells the system what kind of leads you're looking for and you're good to go - it does the rest of the work for you!

Incentivized

Users can gain a very good understanding of the system quickly. The administrator can use terms that are familiar to their company when setting the system up. Most new administrators error to the side of complexity when setting up the system. With Velocify less is more.

The system is always up!!

If the system is set up correctly it will be a game changer for your organization.

Very poor again. I booked 3 demonstrations with them, the first failed to support due to tech issues, the second one failed to arrive for the meeting, as did the third meeting arranged. I had difficulty trying to find anywhere to engage online with them, so the customer experience is very low down in my opinion.

While I didn't speak with the Support team often, they seemed very accepting and reliable. My favorite was the company emails that we would receive whenever something wasn't working correctly so that we would know that it's being worked on, providing a bit of relief to the other employees that were having trouble.

Incentivized

The in-person training if you will is done via GoToMeeting or some other service. I have been told that the moderator goes way too in-depth and too fast.

Velocify offers online training via videos and written descriptions of implementation procedures.

If you plan to have more than 20 users on Velocify you should outsource implementation to someone that knows how the system can best be implemented for your business/process flows. If you have fewer proposed users try to use one of the canned levels.

Lead Fuze focuses on the data from LinkedIn users. It is much easier to set up a campaign in Lead Fuze and then connect it to automation. With LI Sales Navigator, you have to do more work and I'm not convinced that it provides the best data, though I can't prove that. LI Sales Navigator only lets you run one search at a time. With Lead Fuze, you can run as many as you want (I think)

Before we went with Velocify, we had Salesforce and Hobson's EMT Connect. Both of these systems were rather expensive and didn't give us exactly what we needed for lead conversion as well as the customization we desired. However, I feel that some of the reasons we went with Velocify were not exactly truthful as we found out during the implementation process or much later that there were things they said that they could do that once we started getting into the weeds with it they weren't able to execute. From a lead conversion and speed to lead standpoint, this is a good product. From a reporting and lifecycle management standpoint, this is a very poor product compared to the other two

The system is fully scaleable both vertically and horizontally across the enterprise.

• The amount of time I spend on prospecting for clients is so minimal that it barely registers on my calendar, and time is money.
• I can offer the same lead generation efforts for my clients at a large profit margin, since I can have unlimited lead lists and automate the service for them as well... They feel my team is spending hours mining LinkedIn for laser-targeted leads, but we simply have it running in the background.

Incentivized

• Faster lead conversion lead us to higher potential for "first school wins" philosophy.
• Negative return on time spent maintaining Velocify. Because manual reporting was needed and much had to be done outside of the system, there was a monetary loss of time because of this.
• Predictability was near impossible for us, and the fact that we had to purchase an email automation system because Velocify did not do anything we needed was a negative ROI for our business.