LeadMaster vs. LeadSquared

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
LeadMaster
Score 8.0 out of 10
N/A
LeadMaster is a customer relationship management (CRM) solution focused around an online sales lead management system.
$10
per seat
LeadSquared
Score 7.4 out of 10
N/A
LeadSquared is a marketing automation and CRM platform. It includes landing pages, email marketing, lead management, analytics, connectors, and WordPress Plugins.
$25
per month per user
Pricing
LeadMasterLeadSquared
Editions & Modules
Lead-Xpress
$10
per seat
LeadMaster Standard Edition
$50
per seat
Sales Pro
$25
per month per user
Sales Super
$50
per month per user
Marketing Pro
$1067
per account
Marketing Super
$1779
per account
Offerings
Pricing Offerings
LeadMasterLeadSquared
Free Trial
YesYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesYes
Entry-level Setup Fee$500 hours required$100 Per Account
Additional DetailsThere is no additional charge for the mobile version.Additional add-ons and modules available for expanded functionality. Special pricing for startups.
More Pricing Information
Community Pulse
LeadMasterLeadSquared
Features
LeadMasterLeadSquared
Sales Force Automation
Comparison of Sales Force Automation features of Product A and Product B
LeadMaster
5.9
1 Ratings
27% below category average
LeadSquared
-
Ratings
Customer data management / contact management7.01 Ratings00 Ratings
Workflow management7.01 Ratings00 Ratings
Territory management6.01 Ratings00 Ratings
Opportunity management5.01 Ratings00 Ratings
Integration with email client (e.g., Outlook or Gmail)7.01 Ratings00 Ratings
Contract management6.01 Ratings00 Ratings
Quote & order management3.01 Ratings00 Ratings
Channel / partner relationship management6.01 Ratings00 Ratings
Customer Service & Support
Comparison of Customer Service & Support features of Product A and Product B
LeadMaster
7.0
1 Ratings
7% below category average
LeadSquared
-
Ratings
Case management6.01 Ratings00 Ratings
Call center management8.01 Ratings00 Ratings
Marketing Automation
Comparison of Marketing Automation features of Product A and Product B
LeadMaster
6.0
1 Ratings
23% below category average
LeadSquared
-
Ratings
Lead management6.01 Ratings00 Ratings
Email marketing6.01 Ratings00 Ratings
CRM Project Management
Comparison of CRM Project Management features of Product A and Product B
LeadMaster
6.5
1 Ratings
16% below category average
LeadSquared
-
Ratings
Task management8.01 Ratings00 Ratings
Reporting5.01 Ratings00 Ratings
CRM Reporting & Analytics
Comparison of CRM Reporting & Analytics features of Product A and Product B
LeadMaster
6.0
1 Ratings
23% below category average
LeadSquared
-
Ratings
Forecasting7.01 Ratings00 Ratings
Pipeline visualization5.01 Ratings00 Ratings
Customizable reports6.01 Ratings00 Ratings
Customization
Comparison of Customization features of Product A and Product B
LeadMaster
6.7
1 Ratings
11% below category average
LeadSquared
-
Ratings
Custom fields8.01 Ratings00 Ratings
Scripting environment6.01 Ratings00 Ratings
API for custom integration6.01 Ratings00 Ratings
Integrations with 3rd-party Software
Comparison of Integrations with 3rd-party Software features of Product A and Product B
LeadMaster
8.0
1 Ratings
9% above category average
LeadSquared
-
Ratings
Marketing automation8.01 Ratings00 Ratings
Platform
Comparison of Platform features of Product A and Product B
LeadMaster
9.0
1 Ratings
20% above category average
LeadSquared
-
Ratings
Mobile access9.01 Ratings00 Ratings
Security
Comparison of Security features of Product A and Product B
LeadMaster
6.0
1 Ratings
32% below category average
LeadSquared
-
Ratings
Role-based user permissions6.01 Ratings00 Ratings
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
LeadMaster
-
Ratings
LeadSquared
7.4
39 Ratings
11% below category average
WYSIWYG email editor00 Ratings7.035 Ratings
Dynamic content00 Ratings7.027 Ratings
Landing pages00 Ratings5.832 Ratings
A/B testing00 Ratings8.110 Ratings
Mobile optimization00 Ratings6.033 Ratings
Email deliverability reporting00 Ratings5.039 Ratings
List management00 Ratings9.038 Ratings
Triggered drip sequences00 Ratings10.024 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
LeadMaster
-
Ratings
LeadSquared
8.5
40 Ratings
3% above category average
Lead nurturing automation00 Ratings10.038 Ratings
Lead scoring and grading00 Ratings9.039 Ratings
Data quality management00 Ratings5.116 Ratings
Automated sales alerts and tasks00 Ratings10.036 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
LeadMaster
-
Ratings
LeadSquared
4.1
25 Ratings
52% below category average
Calendaring00 Ratings2.114 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
LeadMaster
-
Ratings
LeadSquared
6.0
39 Ratings
14% below category average
Dashboards00 Ratings6.039 Ratings
Standard reports00 Ratings8.039 Ratings
Custom reports00 Ratings4.033 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
LeadMaster
-
Ratings
LeadSquared
9.0
35 Ratings
9% above category average
API00 Ratings10.031 Ratings
Role-based workflow & approvals00 Ratings8.030 Ratings
Customizability00 Ratings10.035 Ratings
Best Alternatives
LeadMasterLeadSquared
Small Businesses
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Score 9.9 out of 10
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Score 9.9 out of 10
Medium-sized Companies
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Creatio
Score 9.7 out of 10
LocaliQ
LocaliQ
Score 9.0 out of 10
Enterprises
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Creatio
Score 9.7 out of 10
Agile CRM
Agile CRM
Score 9.7 out of 10
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User Ratings
LeadMasterLeadSquared
Likelihood to Recommend
8.0
(1 ratings)
7.0
(41 ratings)
Likelihood to Renew
-
(0 ratings)
8.8
(9 ratings)
Usability
8.0
(1 ratings)
9.0
(4 ratings)
Support Rating
8.0
(1 ratings)
9.8
(4 ratings)
User Testimonials
LeadMasterLeadSquared
Likelihood to Recommend
LeadMaster
My company works with a client who offers a SaaS solution to
the beauty sector. We had been using Salesforce for three years but needed a
system with lead nurturing, workflow automation, and user-friendliness that
Salesforce lacked without a hefty monthly price tag.

We are taking use of LeadMaster's eMarketing, automation,
and workflow management capabilities as well as the streamlined nature of the
Professional Edition. We've been able to better regulate the sales process and
boost our conversion rate as a result.

We have been very pleased with LeadMaster's customer service
and would suggest their product without reservation.
Read full review
LeadSquared
1. Very suitable for an omnichannel business, as it can capture both online and offline lead sources and allows for follow ups. 2. Very suitable for call centers as lead and call tracking can be done very easily using LeadSquared. 3. Not very suitable for on field sales. Even though the mobile app does facilitate portability, the overall experience does not come close to the desktop version which is not feasible for an on field sales representative to use.
Read full review
Pros
LeadMaster
  • It has business app
  • Use the cloud based technology
  • No integrations at all
  • no communication gap
  • Software customizations as per your business and working
  • strong customer support
Read full review
LeadSquared
  • Call history is recorded like dialed calls, connected calls, total talktime in a daily, weekly, monthly, yearly, and on a custom basis.
  • The activity history of both customers, and employees are shown clearly, which help us a lot in understanding the interest of the customer, and their communication history with the organization.
  • Daily attendance history and man-days management can be done.
  • Sales performance and their values are mapped clearly.
Read full review
Cons
LeadMaster
  • Need to give all features/access to top level designations of the company. (title based access/feature)
  • need to enhance more communication with team with real-time notifications.
  • Need to improve in deep reporting metrics
Read full review
LeadSquared
  • LeadSquared is a little bit expensive compared to other slimmer products, so they need to think about it.
  • Sometimes LeadSquared gets stuck when I use it to run a large campaign, I would like them to improve this.
  • LeadSquared creates a problem in slow internet connections, so I guess this is also an improvement area for them.
Read full review
Likelihood to Renew
LeadMaster
No answers on this topic
LeadSquared
It is an excellent value for money solution and is fulfilling all our needs quite efficiently. They keep working on the product and each month sees an update allowing for a bug free experience and faster incorporation of newer tools. I see no reason why I would not like to renew the subscription for this fabulous product.
Read full review
Usability
LeadMaster
My ability to more effectively manage the workflow in our office has been greatly enhanced by LeadMaster. Each member of my team is aware of the students they are responsible for recruiting and the specific process that should be followed with each and every one of them. The system also enables us to practically eliminate the use of paper in our process, which helps to reduce the number of different types of office errors.
Read full review
LeadSquared
Having talked about all other things in detail in my previous responses, this question I feel is redundant but then I will highlight the points again - Easy to Use - Flexible - Robust System - Ever-evolving - Support & Service - Integrations with third party tools & technologies - LMS - Data Management & Reports - Landing Page Options
Read full review
Support Rating
LeadMaster
The reason to give this rating because of the following.

1. Assessing the efficiency of campaigns involving
several agencies and points of contact

2. True close loop reporting

3. The capacity to manage a channel through the use
of features for updating leads and pipelines.

4. Ensuring that no leads were lost and that they
were always assigned to someone for follow-up, whether the lead originated
through e-marketing, the filling out of a form on a website, or even a lead
from a trade fair

5. Creating a seamless connection between marketing
and lead generating
Read full review
LeadSquared
Great to work with and also Easy to work with Do not just listen to the problem but provide upfront solutions Always available and are ready to support on holidays Considerate of user's knowledge and always ready to explain the smallest / dumbest doubt a user can ask Always available to help with the internal tasks as well like creating automations, drip creations etc
Read full review
Alternatives Considered
LeadMaster
My client has been using Salesforce for the past two years,
but they were looking for a system that would provide lead nurturing, workflow
automation, and overall ease of use – functionality that was just not available
within Salesforce without incurring a large, monthly fee. I'm using one of my
clients who has been using Salesforce for the past two years.

Because of LeadMaster's user-friendliness, robust automation
and workflow management, and eMarketing capabilities, we have decided to employ
the Professional Edition. As a result, we are able to better regulate the sales
process and achieve a higher closure rate.
Read full review
LeadSquared
I looked closely at Infusionsoft. While the nurturing/decision tree tool of Infusionsoft was far more sophisticated, the many negative reviews of Infusionsoft lead me to look elsewhere. Leadsquared had very positive reviews and aggressive pricing. It has less features, but the features they have were the ones I wanted to focus on.
Read full review
Return on Investment
LeadMaster
  • To mange the vendor/customer as per services or requirement helps to improve service wise business
  • reporting helps to know the service wise sale
  • a bit communication lag between team that create a delay in closing deal.
Read full review
LeadSquared
  • Leads Management has become very easy.
  • Automated Lead Nurturing helps reduce a lot of manual work.
  • A lot of our time goes into creating custom reports. Making the reporting feature more flexible and robust will help in saving a lot of time and energy.
Read full review
ScreenShots

LeadMaster Screenshots

Screenshot of LeadMaster Home Page showing Xtreme-Reports Advanced ReportingScreenshot of Page showing the list of accountsScreenshot of Highly customizable page showing contact details.Screenshot of Sample business rule used to assign all new incoming leads via round robin queue.

LeadSquared Screenshots

Screenshot of Lead CaptureScreenshot of Lead DistributionScreenshot of Lead NurturingScreenshot of Sales AutomationScreenshot of Sales TrackingScreenshot of Workflow Automation