Leadpages vs. Unbounce

Leadpages

Unbounce

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Leadpages	Score 5.8 out of 10	Small Businesses (1-50 employees)	Leadpages is a landing page software that helps to grow small businesses without tech headaches. Leadpages can be used with or without WordPress, on Leadpages' servers or on the user's own. Leadpages aims to eliminate the high cost of website developers and freelancers when creating a company's most important marketing web pages. Included in all plans: Unlimited landing pages, pop-ups, and alert bars for lead generation and sales Website builder for a…	$49 per month
Unbounce	Score 8.2 out of 10	Mid-Size Companies (51-1,000 employees)	Unbounce is a landing page builder for marketers. Marketers can use the drag and drop platform to create customized, responsive landing pages for their marketing campaigns.	$99 per month

Pricing

Leadpages

Unbounce

Editions & Modules

Standard: $49
per month
Pro: $99
per month
Advanced: $399
per month
Standard Annual: $444
per year
Pro Annual: $888
per year

Build: $99
per month
Experiment: $149
per month
Optimize: $249
per month
Agency: Contact Sales

Offerings

Pricing Offerings
Leadpages	Unbounce
Free Trial
Yes	Yes
Free/Freemium Version
No	No
Premium Consulting/Integration Services
No	No

Entry-level Setup Fee

No setup fee

Optional

Additional Details

Save 25% by choosing an annual plan (3 months free). Standard ($444), Pro ($888), Advanced (Call Us)

All plans include: Unlimited conversions, Unlimited subdomains, 1000+ integrations, Built-in AI copywriting, and Customer support. Discount available for annual pricing.

More Pricing Information

Community Pulse
	Leadpages	Unbounce
Considered Both Products	Leadpages Amy Hayes Owner & Founder Chose Leadpages I have used Mailchimp for clients, and use ActiveCampaign personally for my email marketing and have used it for clients, but prefer Leadpages for the frontend of the opt-in process because of its analytics and performance metrics. Leadpages makes it super easy to see what's … Incentivized Helpful? John Pohly Real Estate Agent & Author Chose Leadpages I used Unbounce in 2012 for a year before Leadpages. Unbounce did not have the features I needed and was not very intuitive. ClickFunnels is designed to be a full-funnel system but I have found the beginning part of a funnel (mainly the landing page) with ClickFunnels to be very … Incentivized Helpful? Verified User Anonymous Chose Leadpages When I was choosing a software for landing pages there wasn't much competition. Now you can get the same thing done with many different solutions. The main problem is that when you create lots of funnels it will take a lot of time and work to move them somewhere else. This … Incentivized Helpful? Haley Fox President & CEO Chose Leadpages Well, Drip is part of leadpages, however it is more of what the title means. It does drip campaigns, where they come in and it drips them all over the place finding out what they truly need. The other platforms are fairly good, but they do not have all the functions that … Incentivized Helpful? Matthew Gehrman Agency Principal Chose Leadpages When test driving Leadpages we also took a look at Instapage which, though powerful in a variety of ways, was, in my opinion, overpriced for what you were getting. I will say during our Instapage trial I was impressed by the integration and reporting capabilities, however, they … Incentivized Helpful? Javier Velazquez Co-Founder Chose Leadpages Unbounce is a great product, but if you're new to landing page builders and running lead generation campaigns in general, then I would recommend Leadpages due to the pricing and scalability (unlimited pages). You'll soon find out how important landing page design is, and how … Incentivized Helpful? Verified User Anonymous Chose Leadpages Marketo is great for lead management and automation, but their landing page creation tool is very lacking. Our team is small and often lack the time or resources to have custom-made landing pages, so Leadpages offers a great way to continuously to generate new content using a … Incentivized Helpful? Justin Roodman Product Marketing Manager Chose Leadpages Leadpages' and Unbounce's landing pages are both built using drag-and-drop editors, are mobile friendly (responsive), and feature a reasonable suite of integrations - including Wordpress. Both offer plans that feature A/B testing. The deciding factor for us in choosing … Incentivized Helpful? Evan Kubitschek Digital Marketing Manager Chose Leadpages We selected Leadpages over Unbounce because Unbounce had awful analytics options - it was incredibly difficult to measure ROI on that platform. The builders are roughly the same, from the perspective of using a WYSIWYG editor. Incentivized Helpful? Verified User Anonymous Chose Leadpages Leadpages is the market leader so it was easy to go with them. I also started using them in 2016, when there were far fewer products on the market. Since then the landscape has become much more competitive, but I signed a 2 year contract at a time when there seemed to be a … Incentivized Helpful? Stacy Brookman Creator/Instructor/Podcaster Chose Leadpages I have used Podcast Websites and Kajabi both with Leadpages and outside of LeadPages. I ended up leaving LeadPages because Kajabi and Podcast Websites have everything I need and the cost overall was less. LeadPages is a good starter program, so don't hesitate to get it if … Incentivized Helpful? Davide Di Giorgio Founder & President Chose Leadpages While ClickFunnels offers some features that LeadPages does not, it is far more complex to use (when you really get into it) and their support is absolutely terrible in comparison. Incentivized Helpful? Tim Bost Owner Chose Leadpages Leadpages is much more flexible, easier to use, and generally satisfying in delivering high-quality results. Compared to other page builders, it offers an experience that features a lot fewer moments of frustration or bewilderment. Although it represents a noteworthy financial … Incentivized Helpful? Verified User Anonymous Chose Leadpages Infusionsoft has a new built in landing page builder as a part of their product. However, we still choose to use the Leadpages builder because it is simpler to use and has more options for types of elements to use on the page, like a countdown timer and progress bar. Leadpages … Incentivized Helpful? Verified User Anonymous Chose Leadpages Better integration and drag and drop features. Incentivized Helpful? Greg Dungan Owner Chose Leadpages I believe that Leadpages is the most full-featured and reliable solution for hosting landing pages and creating forms. What it didn't offer until recently was the ability to manage email campaigns and customer lists. Their Drip product offers some of that functionality now. … Incentivized Helpful? Ashlie Pappas Holistic Health Practitioner / Personal Trainer / Essential Oil Expert Chose Leadpages Infusionsoft and Mailchimp both prohibit the ability to really do a lot in terms of easily customizing the landing page. Divi does allow for almost limitless customization but it is not time efficient and there are too many working parts to make sure are in place to confidently … Incentivized Helpful? Conrad O'Connell Lead Consultant & Founder Chose Leadpages Leadpages is less expensive, has options for WordPress import and also has a better support team in place in my opinion. I actually use both Leadpages and Unbounce depending on the goal of the page -- for speed, Leadpages wins but for custom and the drag/drop builder, Unbounce … Incentivized Helpful? Verified User Anonymous Chose Leadpages I actually never used a lead page type program before but I heard from many sources that it was the BEST so I trusted that fact and bought the year subscription and never looked back. I think its the best on the market out there right now and I would recommend it to anyone. Incentivized Helpful? Liam Crow Senior Marketing Director Chose Leadpages They crush Infusionsoft's landing pages which seem like a very low priority for Infusionsoft. It is a necessity to have Leadpages if you are making landing pages and using Leadpages. Incentivized Helpful? Johanna Goode Marketing and Customer Advocate Chose Leadpages Generally found Leadpages to be more flexible for building content, to better match them to our branding and our website. Incentivized Helpful? Katie Bentley Media Marketing Manager Chose Leadpages Other than Leadpages, I also use Instapage for creating high quality landing pages for my business. While I like them both I tend to lean towards Leadpages because of Leadpages integration settings. I love how customization is so easy and flexible with Instapage but I found … Incentivized Helpful?	Unbounce Verified User Anonymous Chose Unbounce There are simpler and cheaper tools, Unbounce comes at a slight premium which is worth it if you’re going to use both landing page and popup features Incentivized Helpful? Verified User Anonymous Chose Unbounce Instapage is like Unbounce, but Unbounce has more customization options and better ratings. Hubspot on the other hand is a complete package, just that I think their Drag and drop builder is not easy to grasp and it is more complicated than Unbounce. Incentivized Helpful? Verified User Anonymous Chose Unbounce unbounce performs as well as both Clickfunnels and Highlevel. I would say it is better as a landing page builder than Highlevel, as Highlevel does multiple things, where as unbounce is a dedicated landing page builder, so it is more effective becaue of this focus. I prefer the … Incentivized Helpful? JT Jacob Tsang Digital Marketing Manager Chose Unbounce Unbounce is more experience, limited support and you pay so much per domain connected. Incentivized Helpful? Evan Laird Senior Marketing Manager Chose Unbounce Despite my review for unbounce being not the greatest review or score in the world, when stacked up against its two biggest competitors, I'd prefer Unbounce over Leadpages and Instapage. Leadpages drag and drop editor, integrations, and overall UI/UX is 10x worse than unbounce … Incentivized Helpful? Verified User Anonymous Chose Unbounce It is clearly a more powerful than Mailchimp for landings and pop-ups. We were limited with what we could do with mailchimp and this tool is just laser focused on getting landings and pop up done easily and effectively. From templates, designs, improvement and scripts it does … Incentivized Helpful? Jon Law Director Chose Unbounce Divi is easy to use. You can build pages fast. Global modules are easy to add. It does a better job. There is inbuilt AB testing but it's not as good as unbounce. But in comparison to the nasty experience building on unbounce's outdated builder... it's fantastic. We selected … Incentivized Helpful? Mike Muller Executive Vice President Chose Unbounce We have found that building landing pages in the CMS of choice is a much better solution. Unbounce is an ok solution for simple landing page needs but any more complex design or functionality needs are better handled inside the CMS. There are good plugins like Elementor and … Incentivized Helpful? Zee Gimon Digital Operations Manager Chose Unbounce Back when we started using Unbounce, our website was very rigid and couldn't be adapted quickly (since a tech task had to be submitted to the developers' team and then they would do it when they had time, etc.). This wasn't good for marketing purposes because it limited our … Incentivized Helpful? Verified User Anonymous Chose Unbounce Unbounce is very similar all said and done to optimize. The main difference is in the pricing tiers and the templates that each of them offers. Each would be dependant on someone's specific business and I think is valuable to evaluate to determine which would be best for each … Incentivized Helpful? Verified User Anonymous Chose Unbounce Instapage offers a/b testing and supports AMP. I haven't verified if Unbounce does too. We used a product called instabuider prior to both, which is a WordPress plugin' , There's more control with Unbounce than other page builders. We also found that there are more usable … Incentivized Helpful? Josh Aston Chief Marketing Officer Chose Unbounce SharpSpring integrates well with a robust CRM, but is more difficult to use. Again, I think Unbounce does a really great job of providing a landing page solution that provides the necessary functionality and tools to do a decent job. I'd like to see Unbounce expand its ability … Incentivized Helpful? Ashley Mumm Branding Consultant Chose Unbounce LP was not as visually appealing and didn’t seem to have the same level of testing under their belt. Incentivized Helpful? Michael Dell'Arciprete Director of Customer Acquisition Chose Unbounce Instapage is a very good product for landing page deployment. Unbounce has an advantage when it comes to site messaging. We are able to make site updates on specific areas of our web site that provide relevant content to very unique segments of our customer audience. The … Incentivized Helpful? Verified User Anonymous Chose Unbounce Unbounce seems to be more complete and better suited for non-programmers. While Instapage has a slick UI and feel to it, when you get into actually using Instapage you find yourself looking for features that are standard in Unbounce like lead handling and script management. On … Incentivized Helpful? Verified User Anonymous Chose Unbounce Unbounce seems more robust while also being easier to use than other similar landing page creators. The interface is Unbounce's main strength, allowing just about anyone to create a page in as little as thirty minutes. Incentivized Helpful? Gary Shouldis Founder & CEO Chose Unbounce Leadpages is focused mostly on collecting emails, but Unbounce is focused on lead generation of all kinds, and offers a much more robust landing page builder that gives you the ability to create landing pages for any kind of strategy, not just collecting emails. We selected … Incentivized Helpful? Verified User Anonymous Chose Unbounce Unbounce is a robust tool that will allow users to continuously create and optimize landing pages as they grow. The product overall is easy to get started with, but it may take some time to set up and get used to the navigation. Support from tech, design and marketing teams … Incentivized Helpful? Jeremy Estes Chief Media Buyer Chose Unbounce As far as landing page builders go, in my opinion, Unbounce is the best and easiest to use. Incentivized Helpful? Tanner Holt Marketing Consultant Chose Unbounce A lot of other programs needed coding or design experience. Unbounce has made it really simple to create highly effective landing pages really quickly. They are easy to integrate, and the reports are very robust for the price. Other A/B testing programs I looked at were very … Incentivized Helpful? J.P. VanderLinden Director Of Operations Chose Unbounce Unbounce is much more expensive than options like LeadPages and Instapage, but the polish of the platform and functionality are lightyears ahead. The user interface is much more intuitive, the visual editor makes changing designs and layouts simple, and the form builder seems … Incentivized Helpful? Joshua Long Marketing Consultant Chose Unbounce Clickfunnels might be a slightly easier page builder to build within, but they have outages that are unpredictable and drove me crazy to try to work through when campaigns were running. Wordpress has a lot of great themes and page builders available, but they each require their … Incentivized Helpful? Verified User Anonymous Chose Unbounce We have not used other products like Unbounce. To be honest, once we started using Unbounce we stopped looking for a solution altogether because Unbounce ended up working out so well for us. I would say start with Unbounce and then see what you can add to make your Unbounce … Incentivized Helpful? Shannon Johlic Director of Marketing, Demand Generation and ABM Chose Unbounce Unbounce is just easier to use than Leadpages and has overall better integrations. The cost is on par with each other... and really, it's just a matter of preference on which platform you use. HOWEVER, I do find that the Unbounce community to be MUCH better and much more … Incentivized Helpful? Verified User Anonymous Chose Unbounce In terms of pure landing page generation, Unbounce is of very high quality. We went with Unbounce over Leadpages because we felt they had more features, and the software itself was easier to use. When we moved on from Unbounce, we switched all of our landing pages over to … Incentivized Helpful?

Features

Leadpages

Unbounce

SEO and Conversion Optimization

Comparison of SEO and Conversion Optimization features of Product A and Product B
	Leadpages 1.0 Ratings 145% below category average	Unbounce 6.9 Ratings 11% above category average
Landing page A/B testing:	1.00 Ratings	6.90 Ratings
Real-time analytics dashboard	1.00 Ratings	7.10 Ratings
SEO tools	1.00 Ratings	6.50 Ratings
Optimization recommendations	1.00 Ratings	7.00 Ratings
Dynamic page text replacement	00 Ratings	7.00 Ratings

Best Alternatives
	Leadpages	Unbounce
Small Businesses	Zoho LandingPage Score 9.4 out of 10	Zoho LandingPage Score 9.4 out of 10
Medium-sized Companies	LocaliQ Score 9.0 out of 10	LocaliQ Score 9.0 out of 10
Enterprises	Adobe Marketo Engage Score 8.1 out of 10	Adobe Marketo Engage Score 8.1 out of 10
All Alternatives	View all alternatives	View all alternatives

User Ratings
	Leadpages	Unbounce
Likelihood to Recommend	1.0 (0 ratings)	8.3 (0 ratings)
Likelihood to Renew	- (0 ratings)	7.7 (0 ratings)
Usability	9.0 (0 ratings)	7.0 (0 ratings)
Availability	- (0 ratings)	9.1 (0 ratings)
Support Rating	6.4 (0 ratings)	9.6 (0 ratings)
Implementation Rating	- (0 ratings)	6.0 (0 ratings)

User Testimonials
	Leadpages	Unbounce
Likelihood to Recommend	If you are looking for a simple landing page builder that allows you to create professional landing pages quickly without having to involve a developer, then Leadpages can work for you. This is especially the case if you use a combination of the integrations I previously mentioned. I would also recommend subscribing to a high level than the standard version so you get access to good customer service. If you are wanting to get more creative and want flexibility with your landing pages, you want deeper reporting capabilities, or you don't use any of the integrations supported by Leadpages, I would recommend finding another landing page builder. Incentivized Verified User Anonymous Read full review	As I am using this platform for a long time, I believe I am happy with the services I am getting from this outstanding software. It has made my landing page experience better than ever without any coding knowledge to apply. It has upgraded my business in a positive direction and I believe I am using this software for many years to come. Incentivized Verified User Anonymous Read full review
Pros	Leadpages has an easy-to-use inteface. Page-building elements are drag and drop, similar to some versions of Wordpress, so it's pretty easy for a newbie to pick up with little training. Leadpages makes it easy to embed multimedia with simply an embed code. You don't have to know HTML to bring your pages to life with video, audio, etc. Incentivized Michelle Markelz ABM Manager Read full review	AB testing is simple to set up. Clone a page make your changes and pit one or more against each other. Set the number of views and you're told the winner once the test is done. Simple Tracking code is easy to add. Follow the straightforward instructions in the back end Easy to add multiple domains to your account. So you can use the landing pages you build on numerous sites if you so desire Incentivized Jon Law Director Read full review
Cons	The monthly payments are painful in the long run. Recently alternative solutions surfaced which have one time payments. Leadpages is good for quick testing, but long term it take from the profits. I haven't seen new features for a good while. Incentivized Verified User Anonymous Read full review	The reporting is very basic - pretty much only A/B test comparisons. If you need more in-depth reporting you will have to use an external system. Page performance isn't great. When running our landing pages through Google's Page Speed analysis tool, they did not perform well compared to landing pages we created outside of Unbounce. This was big for us because, in paid search, Google looks at your landing page quality as a factor that affects what you pay per click. Incentivized Verified User Anonymous Read full review
Likelihood to Renew	No answers on this topic	Please see comparison information and other areas of my review. We have no need for Unbounce since all of its features are available in Pardot. We would have happily continued using Unbounce if we had not purchased Marketing Automation Software Jeremy Poore Director of Business Development Read full review
Usability	I would give it a 10, for me, I love all the features. For the average person, the number of choices on a landing page could create a decision paradox. Thankfully the pre-designed landing page templates do not require a lot of decisions for a landing page newbie. Incentivized John Pohly Real Estate Agent & Author Read full review	unbounce is a really good landing page builder and is fairly easy to use and navigate. It empowers to create and see the performance of landing pages quickly and easily, so it is ideal for marketing agencies running paid media campaigns. The landing page builder, like all of these apps, can be a little slow, but I have not found a landing builder that isnt. Incentivized Verified User Anonymous Read full review
Support Rating	It's by far the best support experience I've ever had with any company. Many staff members know my name and my business, I'm treated as a real person with genuine concerns, and I feel constantly rewarded by working with this company. In dealing with support, I feel like I'm dealing with trusted friends who honestly care about the results I'm getting. Incentivized Tim Bost Owner Read full review	Unbounce customer support is very strong. We have been able to connect with them via email and telephone mediums. They are very knowledgeable and can effectively help resolve difficult problems that are slowing us down. Overall Unbounce customer support is very professional. Our wait times have always been small or at least reasonable. Incentivized Michael Dell'Arciprete Director of Customer Acquisition Read full review
Implementation Rating	No answers on this topic	Choose a subdomain that is appropriate for multiple types of pages. You don't want to have to keep changing it. Think about using Google Tag Manager to manage your Google Analytics code and event tracking. Build one landing page to completion. Then make a copy of it if you need to create variant pages. Incentivized Christopher Whalen Search Marketing Executive Read full review
Alternatives Considered	Leadpages is much more flexible, easier to use, and generally satisfying in delivering high-quality results. Compared to other page builders, it offers an experience that features a lot fewer moments of frustration or bewilderment. Although it represents a noteworthy financial commitment on our part, we have discovered that it's ultimately more cost-effective than other alternatives. Incentivized Tim Bost Owner Read full review	Despite my review for unbounce being not the greatest review or score in the world, when stacked up against its two biggest competitors, I'd prefer Unbounce over Leadpages and Instapage. Leadpages drag and drop editor, integrations, and overall UI/UX is 10x worse than unbounce and unbounce really leads in the category of nice templates and quickness to a production landing page with much better options and integrations. Incentivized Evan Laird Senior Marketing Manager Read full review
Return on Investment	I was able to test content with a cold audience and really see what resonated I pivoted based on actual data, not guessing what my audience would like I was able to test a product's viability and do a beta launch all with Leadpages, without having to integrate any other platform Incentivized Amy Hayes Owner & Founder Read full review	We use this to address our graphic design needs for simple things such as landing pages, poo-ups, and announcement bars. It let's us work on these things without having to always get our designer or tech team involved. With all of the GDPR changes we have really leaned on unbounce to help us create pages to gather list. Using landing pages to have users submit their information is super helpful and it makes it easy to automate the list building process. Incentivized Verified User Anonymous Read full review
ScreenShots	Leadpages Screenshots	Unbounce Screenshots