LeanData vs. Mediafly

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
LeanData
Score 10.0 out of 10
N/A
LeanData is a solution built around account-based nurturing and account-based reporting. The nurturing aspect allows users to segment inbound leads by account details such as owner, active opportunity, customer, and sales stage.N/A
Mediafly
Score 7.7 out of 10
N/A
Mediafly Intelligence360, based on InsightSquared's solution acquired by Mediafly in 2021, is a sales analytics and development platform that also supports demand generation analytics and SaaS reporting. It is designed for providing insights into sales processes, closing rates, pipeline and revenue forecasts, calculating KPIs, and market hiring processes.N/A
Pricing
LeanDataMediafly
Editions & Modules
Standard
Contact Sales
Advanced
Contact Sales
Premium
Contact Sales
Enterprise
Custom
No answers on this topic
Offerings
Pricing Offerings
LeanDataMediafly
Free Trial
NoYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
LeanDataMediafly
Considered Both Products
LeanData
Chose LeanData
Lane Four is no longer in business (I think LeanData acquired) but Leandata is more flexible and reliable than it. Also more so than the custom code we used prior.
Chose LeanData
Its better and more modern. The UI is a much better experience
Chose LeanData
Salesforce flows are getting more and more powerful and similar to what LeanData does, but the routing function and territory mapping in LeanData is far superior to SFDC functionality, especially when it comes to the visibility and audit trails that it captures as people go …
Chose LeanData
LeanData solved all of our needs and allowed ownership and management we needed to scale our routing engine. We also loved working with the LeanData team and had an extremely positive experience with our sales rep and implementation team. I would want LeanData at any company I …
Chose LeanData
LeanData is easier to use, has a nice visual and handles more complex routing logic.
Chose LeanData
LeanData's native CRM structure made it the clear choice for us. No configuration is needed to read from all CRM fields and objects. We've been customers for 4 years and have never had any issues with its performance.
Chose LeanData
We were not able to devote the developer resources to solving the problem in-house at the moment in time we needed to move on this solution. We wanted (needed) a bespoke solution where implementation could be handled outside of our organization. LeanData was able to offer that …
Chose LeanData
We tried using Ringlead for routing purposes but the way the logic needed to be built was super complex, repetitive and prone to manual errors so we like Leandata as auditing and testing is better and you can even see where the error is for your graph. Having a graphical or …
Chose LeanData
N/A I was not here to evaluate other products nor have I used similar tools.
Chose LeanData
I have not used other products for lead routing besides doing manual distributions and this is much better than that!
Chose LeanData
LeanData Bookit replaced Chili Piper for us, and made it much easier to manage out routing for meetings since we were already using LeanData for routing. We have recently evaluated Qualified, and territory management/round robin logic is much simpler in LeanData.
Chose LeanData
Compared to SFDC out-of-the-box routing it is far superior. Giving you the ability to quickly make changes on the fly and test in a sandbox environment. The ability to troubleshoot leads and how they are routed is also a plus. Built-in email alerts also reduce the amount of …
Chose LeanData
We have routing cababilities in Marketo, Salesforce's out of the box Lea Routing Rules, and custom code. [LeanData] is by far the easier and most flexible for an agile business.
Chose LeanData
The main competitors to LeanData are Lane Four and Distribution Engine. While these solutions are definitely improvements from the native lead routing rules in Salesforce, they do not compare against LeanData. They lack the robust fuzzy matching, visual routing canvas, …
Chose LeanData
At the time of evaluation, in addition to looking for Salesforce.com to solve the issue, I looked at a couple of other, smaller solutions that I can't even remember their name. They didn't offer the same level of robustness or complete solution. The Salesforce.com solution …
Chose LeanData
We didn't thoroughly examine alternatives.
Chose LeanData
The most powerful lead routing tool I’ve seen. It allows you to have so many different ways to route the most complicated of situations.
Chose LeanData
The above are all excellent products in their own right, but lack the specialized focus of Lean Data.
Mediafly
Chose Mediafly
InsightSquared was much more user-friendly for the reps - it required less duplication of data input as it syncs directly from CRM. Setup on the back-end was also easier and faster. Dashboard creation with widgets was more aesthetically pleasing and created a quick …
Chose Mediafly
Our internal SF team looked at some alternatives that Salesforce already provides, as well as Tableau which we use internally. InsightSquared is preferred within our org because it is tailored for sales analytics and is easy to get up and running with meaningful components …
Chose Mediafly
I was not involved in our purchasing of this platform, so comparing it is difficult. This being said, it's most similar to constantly running reports in Salesforce, probably.

SFDC offers more flexibility, obviously, but InsightSquared offers better visualization, less report …
Chose Mediafly
You can technically re-create all the reports within Salesforce but the out-of-the-box reports are really great. Many times Salesforce reports get lost in the shuffle with folders and hard to use UI. IS2 provides a variety of different visualizations and reports you may not …
Chose Mediafly
I know we use Datahug for some higher-order tracking of company-wide revenue goals but I am not sure why. Insight squared is more useful for more operational daily and weekly tasks.
Chose Mediafly
We selected InsightSquared because of the ease of use when it comes to retroactive reporting. Also being able to see our data in helpful charts and graphs allows for a quick, high level overview of the business. InsightSquared takes the information from these different …
Chose Mediafly
InsightSquared is most valuable in the visualization of data and the simplistic nature of the UI. Other platforms have specific specialties, but InsightSquared is specifically designed with the Sales and Marketing teams in mind.
Chose Mediafly
InsightSquared was implemented before I was hired with the company. But from what I heard there weren't other products that really compared nor fulfilled the needs of our teams.
Chose Mediafly
There are a lot of similarities between Clari and Insightsquared. The folks at Insightsquared were very responsive and went the extra mile to help us customize. Cost also played a big factor since we are not a large organization and Insightsquared was able to meet our cost …
Chose Mediafly
I was not part of the evaluation process, so I'm not sure of the other tools that the team evaluated.
Chose Mediafly
I do find Looker to be more user-friendly and the UI is really nice for sharing with others who are not data minded. It is very clean and easy to use. Though, it is very expensive which is a downside.
Chose Mediafly
I haven't come across a company that can provide insights like them in the manner they do.
Chose Mediafly
InsightSquared is the only product I've used since starting my career in Sales.
Chose Mediafly
I'm unfamiliar with competitor products
Chose Mediafly
- Integration with salesforce
- user friendly platform
- general custom reports
Chose Mediafly
I haven't use a similar product.
Chose Mediafly
InsightSquared Salesforce Analytics is more automated than Klipfolio and the reports are already created. All you have to do is review them.
Chose Mediafly
It's the best.
Chose Mediafly
Ease of use is biggest reason why I like it.
Chose Mediafly
It's an intuitive tool that is visually oriented. It also caters more to marketers than other product offerings. Overall, it's a great tool for Salesforce users. My only recommendation is to make sure that your Salesforce processes are clear and adopted across your entire team.
Best Alternatives
LeanDataMediafly
Small Businesses
Calendly
Calendly
Score 9.2 out of 10
HubSpot Data Hub
HubSpot Data Hub
Score 7.7 out of 10
Medium-sized Companies
Calendly
Calendly
Score 9.2 out of 10
LeanData
LeanData
Score 10.0 out of 10
Enterprises
Adobe Real-Time CDP
Adobe Real-Time CDP
Score 8.1 out of 10
Clari
Clari
Score 9.8 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
LeanDataMediafly
Likelihood to Recommend
10.0
(0 ratings)
7.5
(0 ratings)
Likelihood to Renew
-
(0 ratings)
8.5
(0 ratings)
Usability
-
(0 ratings)
8.0
(0 ratings)
Availability
-
(0 ratings)
8.4
(0 ratings)
Performance
-
(0 ratings)
9.1
(0 ratings)
Support Rating
9.1
(0 ratings)
9.5
(0 ratings)
Implementation Rating
-
(0 ratings)
9.1
(0 ratings)
Product Scalability
-
(0 ratings)
8.2
(0 ratings)
User Testimonials
LeanDataMediafly
Likelihood to Recommend
LeanData is incredibly configurable. The drag and drop nodes are easy to use and while it takes a little practice, once you know how to configure the nodes, the amount of flexibility you have to customize your instance is impressive. We can route to specific individuals, to Round Robins, to Territory Teams and more. Timezones and vacations rules can be established and respected. The tool is incredibly scalable to large teams. We have two different business units each with different routing practices and we are able to configure LeanData to work smoothly for both unique processes.
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If all of your data isn't consolidated in one place, this product is less appropriate. If your company or team structure isn't yet developed to the point where you have well defined sales targets based on historical data and accurate forecasting, many of the benefits of Insight Squared's data analysis could be lost on you. Ask yourself first if your sales team is at the point where you're ready to utilise data analytics to scale your sales effectively.
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Pros
  • Lead-to-Account Matching. LeanData has far and away the best fuzzy matching system for identifying the appropriate Account where a particular Lead belongs.
  • Lead Routing. LeanData's visual routing canvas allows business users to construct very sophisticated, yet reliable, routing branches that determine what to do with every lead (both new and existing) based on business rules.
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  • I love the flexibility that InsightSquared has to offer. We have a number of Salesforce fields that are used in different ways because we aren't strictly a sales company. They have been helping us from the beginning to figure out the best ways to organize our data to get the information we're looking for.
  • The Dashboards within the system are great. I wish we used them better than we currently do, but that is a growth area for us. As the admin, I have the capability to setup dashboards for different users who may not be as tech-savy. This is huge because I can play around with them and experiment before we implement for the user.
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Cons
  • I think implementing data tables is by far a superior way to achieve complex routing scenarios, but the feature could be more at the forefront (I was previously building very complex webs to achieve similar results before I was aware of how to use them)
  • I wish there were a way to have multiple entry nodes of the same type (ie New/Updated Campaign Member) with different filters for better router organization. I realize this could be implemented by adding additional filters to the existing node, but for viewing cleanliness as opposed to functionality itself, I wish this could change.
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  • I'd love to see the user interface available in other languages, especially Spanish.
  • As an administrator, I would like to be able to make more customizations myself. I believe this is on their roadmap.
  • When I create a new user in Salesforce, I would like to be able to force InsightSquared to update and immediately enable the new user rather than wait for the normally scheduled update to appear in their system. Right now, it takes about a day for the new user to appear in InsightSquared.
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Likelihood to Renew
Have renewed 3x already. It's the best system we've seen for managing actions and outputs across multiple platforms
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The usefulness of InsightSquared on a day to day basis. Mind you, I don't know of comparable products (other than the Salesforce dashboard, which I'm not a huge fan of; InsightSquared is sexier), so that is also a factor. If I was approached by a vendor with a similar solution and maybe less expensive? It would definitely be a conversation to have
Read full review
Usability
LeanData has very effective customer care services.
The software is an affordable lead routing and management software.
Unlimited customizability and seamless integration with other systems.
Efficiency in lead management and generation.
Clarity of the tool and availability of a strightforward UX.
Read full review
InsightSquared is easy to use overall. Running reports and creating dashboards is quick and easy - drag and drop functionality. All reports have multi-filter options allowing you to drill down into your data. Scorecards for employees help show how quickly a rep can start selling after they join your team. Activity ratios provide insight into what it takes from a KPI standpoint to close a deal.
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Reliability and Availability
No answers on this topic
Every time I go to use InsightSquared it has been available and fully functional
Read full review
Performance
No answers on this topic
The Best
Read full review
Support Rating
There is no way I would have such a successful implementation of this product without the implementation and support team. They have been patient, helpful, and very responsive. Even after I had gone live and had been so for a while, our org and thus our criteria had changed. They continued to help me make the necessary tweaks to ensure I was up and running.
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InsightSquared has a very responsive team, and always willing to help with reporting needs which are not able to be completed in house. They do offer a professional services team at an additional cost, so if your reporting is very complex, or you have a team that is continuously changing the type of metrics they require as a business, their support team will be an invaluable asset for you.
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Alternatives Considered
We were not able to devote the developer resources to solving the problem in-house at the moment in time we needed to move on this solution. We wanted (needed) a bespoke solution where implementation could be handled outside of our organization. LeanData was able to offer that and on the timescale we were beholden to.
Read full review
Our internal SF team looked at some alternatives that Salesforce already provides, as well as Tableau which we use internally. InsightSquared is preferred within our org because it is tailored for sales analytics and is easy to get up and running with meaningful components quickly if our leadership needs to get specific graphs.
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Return on Investment
  • Using the Outreach integration in LeanData that allows us to auto-sequence an inbound prospect that hasn't booked a meeting has brought our average time to touch from 10+ days to >1 day.
  • I can't speak to specific numbers, but using LeanData to route our different onboarding related objects has significantly reduced our onboarding time for new customers.
  • Adding LeanData Bookit has also reduced our spend by consolidating tools. When we acquired a company last year, we were able to use LeanData on their website and get rid of their routing/meeting tools without having to pay for another instance.
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  • Since implementing Mediafly we have seen 140% higher ARR in deals.
  • Win rates have increased by 45%.
  • Our value consultants are able to take on 2x more deals at a time.
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ScreenShots

Mediafly Screenshots

Screenshot of Pull in data from multiple sources to get a 360° view of your business.Screenshot of Share presentation-ready reports with your team or your Board of Directors.Screenshot of Eliminate noise, and go beyond lists and pivot tables to get deeper insights.Screenshot of Draw links between different data elements, and see connections across your data sources.Screenshot of Follow the Newsfeed, and never miss the headlines.