LinkedIn Marketing Solutions vs. Microsoft Advertising

LinkedIn Marketing Solutions

232 Reviews and Ratings

Microsoft Advertising

148 Reviews and Ratings

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
LinkedIn Marketing Solutions	Score9 out of 10	N/A	LinkedIn Marketing Solutions is a recently (2015) expanded marketing platform for reaching audiences through the popular Linkedin work-oriented social network that includes modules like the Lead Accelerator (supporting segmentation features to improve conversion), Sponsored Updates, LinkedIn Onsite Display, LinkedIn Network Display, and Sponsored InMail. While still at its core a social marketing engine, Linkedin Marketing Solutions now presents a more comprehensive B2B advertising platform. The…	N/A
Microsoft Advertising	Score7.8 out of 10	N/A	Microsoft Advertising (formerly Bing Ads) contains Microsoft's advertising solutions. Advertising formats include search (Microsoft Search ads), Display and Native ads, Retail Media, and Video and Connected TV (CTV) ads. Services include Performance Max, the company's conversion optimization AI assistant and guide.	N/A

Pricing

LinkedIn Marketing Solutions

Microsoft Advertising

No answers on this topic

No answers on this topic

Pricing Offerings
LinkedIn Marketing Solutions	Microsoft Advertising
Free Trial
No	No
Free/Freemium Version
No	No
Premium Consulting/Integration Services
No	No

No setup fee

No setup fee

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Community Pulse
Key User Insights
	LinkedIn Marketing Solutions	Microsoft Advertising
Considered Both Products	LinkedIn Scott Walker Director of Digital Marketing in Marketing at 407 Marketing (Marketing and Advertising, 1-10 employees) Chose LinkedIn Marketing Solutions I think LinkedIn, though a niche product, is not quite as good as Google or Facebook Ad platforms. LinkedIn feels more like Twitter Ads platform circa 2012, with the lower view count. However, LinkedIn Ads has a great amount of targeting options that are useful when attempting … Incentivized Helpful? Austin Voigt Senior Analyst - Paid Media in Marketing at Augurian (Marketing and Advertising, 11-50 employees) Chose LinkedIn Marketing Solutions LinkedIn is phenomenal in comparison in terms of the data and analytics they provide to you. No other platform tells you the names of the companies of users who clicked on your ads or visited your website, or anything like that. Website analytics provided by LinkedIn are … Incentivized Helpful? Jeffrey Smith Director of Marketing in Marketing at Abacus Life Settlements, LLC (Financial Services, 11-50 employees) Chose LinkedIn Marketing Solutions LinkedIn doesn't come even remotely close to the pure audience size of Google, or even Yahoo for that matter. But it really doesn't need to, it's a specific product for a specific market and it does an exceedingly good job. Facebook will get your content in front of an almost … Incentivized Helpful? Eamonn Kelly Senior Analyst in Marketing at UM Worldwide (Marketing and Advertising, 1001-5000 employees) Chose LinkedIn Marketing Solutions LinkedIn marketing solutions is great for its narrow targeting options. Being able to target professionals at scale is ideal for certain clients' business needs. The reach of Facebook and Twitter is not matched by LinkedIn and the Google and Bing scale is also larger than … Incentivized Helpful? Lisa Marriott Digital Marketing Manager in Marketing at NetApp SolidFire (Information Technology and Services, 5001-10,000 employees) Chose LinkedIn Marketing Solutions We are always able to reach our exact targets with LinkedIn when sometimes it is more difficult to reach our core audience in other paid channels. Incentivized Helpful?	Microsoft Verified User Chose Microsoft Advertising Microsoft is the best if you want to target the USA business; it has a great standing against these other platforms. Incentivized Helpful? Verified User Chose Microsoft Advertising [Microsoft Advertising (formerly Bing Ads)] has access to superior traffic volume and ability / capability to spend ad dollars. [Microsoft Advertising (formerly Bing Ads)] is really the only paid search advertising option that competes with Google Ads in any capacity whether … Incentivized Helpful? Austin Voigt Manager - Paid Media in Marketing at Augurian (Marketing and Advertising, 11-50 employees) Chose Microsoft Advertising Bing is definitely most comparable to Google; in terms of audience sizes, it has about 30% of the traffic that Google Ads can drive; however, its costs are much more efficient, and this additional inventory is less competitive. Additionally, Bing has some features not available … Incentivized Helpful? Brittany Goodman Social Media Marketing Specialist in Marketing at INE (Computer Networking, 11-50 employees) Chose Microsoft Advertising I would place Bing Ads underneath Google in terms of return and ease of use. Currently, we use both, but if I had to choose I would put my budget on Google over Bing. Incentivized Helpful? Ade Fowler Senior PPC Account Executive in Marketing at Fetch (Marketing and Advertising, 51-200 employees) Chose Microsoft Advertising Bing and AdWords can work side by side, with AdWords advertising through Google and has a larger search volume, however Google has more competition, which means CPCs tend to be much higher and conversion rate a bit lower in spite of its greater search volumes. Bing Ads works as … Incentivized Helpful? Adam Lumley Digital Marketing Coordinator in Marketing at HRdownloads (Human Resources, 51-200 employees) Chose Microsoft Advertising Although we have tested many other platforms. AdWords would be the closest comparison since Microsoft basically duplicated Google's product. The results are similar but on a much smaller scale compared to AdWords. We have seen lower cost per lead on some campaigns but … Incentivized Helpful? Verified User Chose Microsoft Advertising Bing pales in comparison to AdWords in many ways, including support, targeting, user experience, and overall marketing volume. In many cases, Bing is constantly playing catchup to AdWords. Incentivized Helpful?
	Would buy again
	No answers on this topic	No answers on this topic
	Delivers good value for the price
	No answers on this topic	No answers on this topic
	Happy with the feature set
	No answers on this topic	No answers on this topic
	Lived up to sales and marketing promises
	No answers on this topic	No answers on this topic
	Implementation went as expected
No answers on this topic	No answers on this topic

Features

LinkedIn Marketing Solutions

Microsoft Advertising

Comparison of Ad Campaigns features of LinkedIn Marketing Solutions and Microsoft Advertising
Feature	LinkedIn Marketing Solutions - Ratings	Microsoft Advertising 3.9 3 Ratings
Ad campaign creation	00 Ratings	7.23 Ratings
Ad deployment	00 Ratings	8.13 Ratings
Display advertising	00 Ratings	1.93 Ratings
Ad display and retargeting segmentation	00 Ratings	3.63 Ratings
Sequence targeting	00 Ratings	1.02 Ratings
Contextual advertising	00 Ratings	4.53 Ratings
Social advertising	00 Ratings	1.02 Ratings

Comparison of Ad Reporting & Analytics features of LinkedIn Marketing Solutions and Microsoft Advertising
Feature	LinkedIn Marketing Solutions - Ratings	Microsoft Advertising 5.3 5 Ratings
Ad dashboards	00 Ratings	4.75 Ratings
Ad performance reports	00 Ratings	4.74 Ratings
Ad conversion tracking	00 Ratings	6.33 Ratings
Ad attribution reporting	00 Ratings	5.43 Ratings
Ad forecasting and optimization	00 Ratings	5.43 Ratings

Comparison of Ad Auctions features of LinkedIn Marketing Solutions and Microsoft Advertising
Feature	LinkedIn Marketing Solutions - Ratings	Microsoft Advertising 6.6 4 Ratings
Ad bidding	00 Ratings	6.64 Ratings

User Ratings
	LinkedIn Marketing Solutions	Microsoft Advertising
Likelihood to Recommend	9.9 (48 ratings)	5.9 (67 ratings)
Likelihood to Renew	- (0 ratings)	10.0 (2 ratings)
Usability	10.0 (9 ratings)	6.0 (1 ratings)
Support Rating	8.6 (6 ratings)	9.1 (11 ratings)
Implementation Rating	- (0 ratings)	7.0 (1 ratings)