LinkedIn Publishing Platform vs. Tumblr

It seems like a great tool to offer valuable content and increase the visibility of my brand. I've learned it's not a good tool to try to sell directly

Incentivized

Tumblr is very suitable for presentation of free flow information. This includes creating blogs for specific topics or a stream of stories. It is also good for displaying a selection of photos. Tumblr doesn't work very well if you want to categorize your information in multiple sections on the same page.

Incentivized

• I like how it lets you publish long form content.
• I love how it lets me copy and paste words and links from my Wordpress website, and it all comes over without me having to reinsert the links.

Incentivized

• Intuitive ease of use. It was easy to set up and get the account running immediately.
• Simplicity. Adding text, pictures and video was easy.
• Look & Feel. For the low maintenance approach we were aiming for, we were surprised that the site actually looked pretty slick.

• I was never a fan of the way people connect on the platform. For example, if I want to connect with someone I have to at least know them or their email address. There are situations whereas I want to connect with people whom I do not know.
• The platform is slowly turning into Facebook. More and more I see people posting things that do not belong. Linkedin is supposed to be a professional platform, I wish they would be more clear about that. People can and do post whatever they want, however some kind of reminder to people who use the platform would be nice.

• Trigger tags should be a thing - Many people on tumblr are vulnerable to certain content, and it can be hard to avoid it. Maybe some of these tags would help restrict content.
• An in-line gif creator would be pretty cool.
• Verify celebrity accounts. I haven't looked for one in a while, but I remember that being a concern.

Incentivized

Because of its ease of use - both on desktop and mobile - and the perks of being able to schedule a post for future release, Tumblr is a tool that we plan to continue using in the long term. Despite feeling like a primairly one-sided tool, it can also start conversations online, which is something for which we are always striving.

Tumblr is an easy to use tool. If you're looking for a simple platform that isn't complicated Tumblr works well. There are even ways to embed it to a company website.

The problem with Facebook for Business is that it is on Facebook. Facebook is a great way for a company to brand themselves. However a companies content is surround by other content that is often not professional. For example, if someone follows my company on Facebook and scrolls down their timeline and sees my post, it is intertwined in their feed with their Facebook friends. This could lead to your content being mixed in with others. With Linkedin, it is solely supposed to be used for professionals. People are not supposed to (even though some do) post things that may be deemed offensive. That is not the case with Facebook.

Above all else, the fact that Tumblr is free helps. However, I would only use it as a supplementary tool and not the sole tool. We have ultimately settled on MS Teams as the overall platform with potential Tumblr use up in the air in the future. If you're thinking of finding a platform to generate easy discussion and perhaps show others what it's like at your organization, it's worth giving Tumblr a shot. Ultimately, though, Tumblr is not well suited as a full scale communication platform (not that it's trying to be that, anyway).

Incentivized

• My current company does not track ROI on the Linkedin platform.

• It has increased the visibility of our business overall.
• We are able to tell which items are clients are more likely to buy before we even put them on display.
• It give employees an opportunity to use their own creativity to help generate revenue for the business.