LinkedIn Sales Navigator vs. Lusha

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
LinkedIn Sales Navigator
Score 8.7 out of 10
N/A
LinkedIn Sales Navigator is a sales intelligence software solution offered by LinkedIn.
$79.99
per month
Lusha
Score 8.1 out of 10
N/A
Lusha is a sales intelligence platform designed to help businesses get their next customers. The platform provides access to a compliant global database of companies and decision-makers, powered by insights from over 1.5 million users.
$0
50 emails and 5 phones for 1 user
Pricing
LinkedIn Sales NavigatorLusha
Editions & Modules
Professional
$79.99
per month
Team
$134.99
per license
Enterprise
Contact sales team
Free
$0
50 emails and 5 phones for 1 user
Pro
$49
per month per user
Premium
$79
per month per user
Scale
Custom Pricing
Offerings
Pricing Offerings
LinkedIn Sales NavigatorLusha
Free Trial
NoYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details25% discount for annual pricing.
More Pricing Information
Community Pulse
LinkedIn Sales NavigatorLusha
Considered Both Products
LinkedIn Sales Navigator
Chose LinkedIn Sales Navigator
Looking for a job - hands down - LinkedIn is the best resource. LI Learning is great for adding to your knowledge base.
Chose LinkedIn Sales Navigator
In my opinion, ZoomInfo and LinkedIn Sales Navigator serve different purposes. ZoomInfo is more for providing accurate contact information, while LinkedIn Sales Navigator is more for identifying the exact contacts you want to market to. Being built on top of the LinkedIn …
Chose LinkedIn Sales Navigator
LinkedIn Sales Navigator has direct access to LinkedIn data, so its data is first-hand and very accurate compared to others. The tools are used for various purposes, but overall, we can utilize Sales Nav to identify individuals and then utilize the other tools to build lists …
Chose LinkedIn Sales Navigator
LinkedIn Sales Navigator is part of the professional platform-LinkedIn that allows a good amalgamation and integration of the software. In the end all the professionals are on LinkedIn makes sense to invest and use the amazing Sales Navigator to grow the business. I like the …
Chose LinkedIn Sales Navigator
We preferred LinkedIn Sales Navigator because of its brand recognition, brand value and preference among our sales and marketing leadership to use the product. The price was a bit on the higher side but we still chose it over competitors because we were getting lot more value …
Chose LinkedIn Sales Navigator
LinkedIn Sales Navigator is much more valuable than Dice or Cognism, as we do most of our prospecting on LinkedIn. Therefore, it means we can build lists of our prospects based on activity, connections, and buying intention. With Cognism and Dice, you cannot do this as they do …
Chose LinkedIn Sales Navigator
LinkedIn Sales Navigator is the best at finding leads, in my opinion. However, it's not the best at finding contact information. You need a combination of ZoomInfo + LinkedIn Sales Navigator + Outreach in order to actually contact leads. Apollo.io does all of that for you in …
Chose LinkedIn Sales Navigator
I personally do not like the UI of Zoominfo and above all, it requires a lot of manual work to get the details of the prospect/company.
Chose LinkedIn Sales Navigator
Not even close. LinkedIn Sales Navigator is exponentially better.
Chose LinkedIn Sales Navigator
Sales navigator is a good platform however there aspects where Apollo.io and Lusha enrich the prospecting quality, When you used together does give you the best possible results
Chose LinkedIn Sales Navigator
LinkedIn Sales Navigator's search functionality is far superior to any of its competitors The lead quality is also far rich in terms of having the right information in CRM LinkedIn Sales Navigator does not have a very good Sales Intelligence feature - like the ones present …
Chose LinkedIn Sales Navigator
I was able to replicate and reprofile leads based on the needs of my company. It made my sourcing task easier and allowed me to contact these leads right away. Real-time interaction
Chose LinkedIn Sales Navigator
linkedin has way better data cleanup and relevant contact information. It provides a great insight into how to target personally your prospects, and gives great engagement highlights. ZoomInfo is sometimes outdated, the prospect has moved companies or is no longer employed …
Chose LinkedIn Sales Navigator
Benefit is I can do both the lead generation process and prospecting as well. I will reach out to the prospect through email message. Sales navigator is a user-friendly platform and easy to understand. We can save leads and accounts as well which are maintained in a separate …
Chose LinkedIn Sales Navigator
We still use zooming. I think Zoominfo is better for prospecting new contacts but LinkedIn Sales Navigator is better for ensuring you have accurate and up to date information as well as a more personalized outreach.
Chose LinkedIn Sales Navigator
Simply put, by having a world-class sales team/engine you also need best in class software to make it happen. LinkedIn Sales Navigator is at the top of our list for that reason alone. We tried a few others back in the earlier days from what I understand, and every one of them …
Chose LinkedIn Sales Navigator
Just the fact that LinkedIn is THE professional social network just gives you so much more access to company and prospect insights. All the information I could possibly need is right there in the system itself so I'm not having to rely on integrations and possibly outdated or …
Chose LinkedIn Sales Navigator
LinkedIn Sales Navigator has no competition when it comes to quickly finding and validating a prospects job function, tenure, and overall job history. It still has a long way to go in terms of stacking up against some of the other companies on the list in regards to: data …
Chose LinkedIn Sales Navigator
We went with LinkedIn Sales Navigator because of their reputation and international presence. LinkedIn Sales Navigator also acts as a social media platform, allowing us to post our news articles and successes.
Chose LinkedIn Sales Navigator
I don't believe that I've used other similar type tools. There is a software called Norbert that allows me to look up email addresses using the domain handle and the person's name, but I don't think that anything in particular can really compare to the number of people on the …
Chose LinkedIn Sales Navigator
I've had the chance to evaluate ZoomInfo, use Seamless, and RainKing. All of them work better used with LinkedIn Sales Navigator. It's not an either or choice. The best way to use Sales Navigator is with another lead identification system.
Chose LinkedIn Sales Navigator
I have used ZoomInfo in the past, ZoomInfo has a lot of great information, the data is delayed and sometimes inaccurate. LinkedIn Sales Navigator is more real-time as people are updating their profiles. Whereas ZoomInfo is a data scraping tool so it might be 6 months of old …
Chose LinkedIn Sales Navigator
The data is more up to date on LinkedIn Sales Navigators and it allows you to reach out to people from the tool using InMails. Recommendations are usually of good quality. The downside is you don't get a few personal details like email addresses or phone numbers to reach out to …
Chose LinkedIn Sales Navigator
LinkedIn Sales Navigator has been like a global access platform for all the business and professional networking thus making it easy to know the members of the certain organization, skills and how they are positioned within the management and if they have the power in making …
Lusha
Chose Lusha
Lusha had the best data for international markets, which was a major challenge for us. The others were not able to provide us with data that was nearly as accurate overseas. Zoominfo performed the best domestically but also at a much higher price point, While Seamless and …
Chose Lusha
Lusha is leading in all avenues beside the data provided, in our experience, the data is not the most accurate. This needs to be corrected with being able to provide payment options to small and start up business operations.
Chose Lusha
ZoomInfo appears to have a slightly larger dataset, offering more contacts and deeper intel on companies. It's great for enterprise-level prospecting with complex needs. However, the price tag was significantly larger, and the interface felt clunky compared to Lusha. Lusha is …
Chose Lusha
Lusha it is very similar product in terms of provides mainly correct data in terms of phone numbers being mobiles of directors and co founders as well as email address to contact. Cognism does the exact same as a product, with Lusha giving more accurate sometimes over Cognism …
Chose Lusha
I can always count on Lusha to provide the most up to date contact information. Other platforms will have more data at times but it will be data on folks that no longer work there. The contacts I add into my call cadences sourced from Lusha are more likely to be active …
Chose Lusha
Lusha was simply easier to use, with better contact data as per the anecdotal evidence from my sales reps. It also had a simple interface that did not require much implementation, and a pop-up on where we source our leads, which is linkedin. This led to hassle-free usage and …
Chose Lusha
Lusha is the best for getting mobile numbers, which is the main reason for getting a tool like this in the first place.

I referred Lusha to a sales manager in another company who has a good experience as well.
Chose Lusha
get better data than cognism from what i found and slightl more accurate data and easier to use platform
Chose Lusha
Lusha is a lot quicker and more accurate than cognism is when returning results regarding prospects and targets. It also costs significantly less than cognism. Cognism does, however, integrate with HubSpot which makes it easier during prospecting sessions to get information …
Chose Lusha
Lusha as a platform could have more features, but the quality of what it has is good enough
Chose Lusha
Lusha is much more visually appealing and I love the pop up. Very good for finding "hidden gems" in the form of phone numbers of difficult to reach contacts
Chose Lusha
We previously used infotelligent, which was similar, but seemingly more expensive for nearly the same result. There was a learning curve with migrating over to Lusha, but overall we seem to be doing well as a team.
Chose Lusha
We selected Lusha, but we also used Apollo. Reasons aforementioned in this review.
Chose Lusha
Zoominfo is better, we switched as it was told to us that we'd have more good numbers. Lusha does have a few more good numbers, I believe, but many, many more bad numbers for people in the U.S.
Chose Lusha
Lusha has better data that is more robust that Zoominfo/fills in gaps
Chose Lusha
Using Lusha parallely with Apollo and Mr.E. All of them are good at different features and stand out for their uniqueness. Lusha stands as the best in data accuracy for work emails.

The ease of use is another plus point for Lusha over the other tools in my opinion.
Chose Lusha
These products are very similar. Zoominfo feels more premium as a service but the size of available contacts and the accuracy of the data doesn't appear to be different between the two platforms. We selected Lusha primarily because of price and because Lusha allowed for a …
Chose Lusha
We use ZoomInfo for NA contacts but we found they weren't great for EMEA. Cognism seemed like an OK solution but Lusha looked to provide higher quality contact info.
Chose Lusha
Its cost, chrome extension, ease of use setup and its unique features were all key reasons we chose Lusha over its competitors. Additionally, we loved its accurate data and setup of licenses. I was very happy with Lusha last year and with its new features, I continue to be …
Chose Lusha
Transparent pricing, easy do adopt, same data quality. For phone numbers, Lusha has had much better accuracy, but a little less on volume of emails contacts.
Features
LinkedIn Sales NavigatorLusha
Prospecting
Comparison of Prospecting features of Product A and Product B
LinkedIn Sales Navigator
7.5
Ratings
3% below category average
Lusha
8.8
Ratings
13% above category average
Advanced search7.90 Ratings8.60 Ratings
Identification of new leads7.50 Ratings8.70 Ratings
List quality7.60 Ratings9.20 Ratings
List upload/download6.90 Ratings8.40 Ratings
Ideal customer targeting7.80 Ratings9.00 Ratings
Load time/data access7.40 Ratings9.20 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
LinkedIn Sales Navigator
7.1
Ratings
9% below category average
Lusha
8.1
Ratings
4% above category average
Contact information7.30 Ratings8.20 Ratings
Company information7.10 Ratings8.40 Ratings
Industry information6.80 Ratings7.70 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
LinkedIn Sales Navigator
7.1
Ratings
4% below category average
Lusha
8.3
Ratings
11% above category average
Lead qualification process5.70 Ratings8.00 Ratings
Smart lists and recommendations7.10 Ratings8.40 Ratings
Salesforce integration6.30 Ratings9.30 Ratings
Company/business profiles8.50 Ratings8.30 Ratings
Alerts and reminders7.50 Ratings7.90 Ratings
Data hygiene6.40 Ratings9.00 Ratings
Automatic data refresh6.50 Ratings7.80 Ratings
Tags6.30 Ratings8.00 Ratings
Filters and segmentation9.10 Ratings8.10 Ratings
Sales Intelligence Email Features
Comparison of Sales Intelligence Email Features features of Product A and Product B
LinkedIn Sales Navigator
6.2
Ratings
18% below category average
Lusha
7.9
Ratings
6% above category average
Sales email templates6.60 Ratings8.00 Ratings
Append emails to records5.70 Ratings7.80 Ratings
Best Alternatives
LinkedIn Sales NavigatorLusha
Small Businesses
Lead411
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Score 9.1 out of 10
Lead411
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Score 9.1 out of 10
Medium-sized Companies
Lead411
Lead411
Score 9.1 out of 10
Lead411
Lead411
Score 9.1 out of 10
Enterprises
TechTarget Priority Engine
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Score 9.9 out of 10
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Score 9.9 out of 10
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User Ratings
LinkedIn Sales NavigatorLusha
Likelihood to Recommend
7.9
(0 ratings)
8.8
(0 ratings)
Likelihood to Renew
8.0
(0 ratings)
8.0
(0 ratings)
Usability
6.2
(0 ratings)
8.2
(0 ratings)
Availability
-
(0 ratings)
9.0
(0 ratings)
Performance
-
(0 ratings)
8.0
(0 ratings)
Support Rating
9.0
(0 ratings)
9.0
(0 ratings)
In-Person Training
-
(0 ratings)
8.0
(0 ratings)
Online Training
-
(0 ratings)
9.0
(0 ratings)
Implementation Rating
8.0
(0 ratings)
8.9
(0 ratings)
Configurability
-
(0 ratings)
7.0
(0 ratings)
Ease of integration
-
(0 ratings)
8.0
(0 ratings)
Product Scalability
-
(0 ratings)
8.0
(0 ratings)
Vendor post-sale
-
(0 ratings)
8.0
(0 ratings)
Vendor pre-sale
-
(0 ratings)
8.0
(0 ratings)
User Testimonials
LinkedIn Sales NavigatorLusha
Likelihood to Recommend
As a new scale-up business, we are heavily focused on winning new business; businesses like ours cannot function without it, as we would not be able to build target profiles, create new business lists, and establish product-market fit. It's a key tool in our sales and GTM strategy.
Read full review
I leverage Lusha daily to powerfully qualify and enrich my leads in multiple ways: from supercharging data extracted from CSV files to seamlessly populating phone numbers and email addresses directly from LinkedIn.However, the HubSpot CRM integration truly needs simplification. While I frequently use the standard sequences, I strongly believe they could be dramatically improved by combining email, InMail, and even audio messages. And finally, the conversations module, currently in beta, shows immense promise!
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Pros
  • Search Functionality: LinkedIn Sales Navigator has one of the most powerful search functions. The filters are not unnecessary and some are very well thought of. You can drill down to finding a needle in a haystack of 20000 employee company when it comes to using LinkedIn Sales Navigator if done in the right manner.
  • Smart Links: Gone are the days of attached Decks. One can simply create their deck online using this feature on LinkedIn Sales Navigator, or even upload an existing ppt. A smart link is shareable as well as trackable for opens and clicks.
  • Fewer Clicks: With a single click, I can filter out decision-makers in any company. With a single click, I can import contacts from LinkedIn Sales Navigator to Salesforce. Lesser clicks are actually less stressful if you think.
Read full review
  • Identify prospect from Linkedin/Sales Navigator pages
  • Show email ID and phone numbers of the prospect
  • Reflect the correct/complete name of the prospect
  • Suggest contacts from similar profiles
  • Copy/edit option available for better user friendliness
  • It shows relevant information of the prospect's company as well
Read full review
Cons
  • Inbox needs work - too much confusion around your LinkedIn inbox and Sales Nav inbox
  • Sorting - need a better, faster way to sort by for prospect lists and account lists
  • Only voluntarily shared information. No cross checking or using API’s like a ZoomInfo
Read full review
  • It would be nice to have a general idea of how many contacts it has information for on a particular account at the very start before scrolling through the different pages.
  • It would be great to also have the titles of individuals on the list, so it's quicker to sift who to keep in or exclude prior to revealing details.
  • No product is perfect! Some of the information generated can be inaccurate or generic, e.g., a phone number for a persona may not be direct for that individual but could be a general customer service number for the company and could be the same number listed for multiple prospects.
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Likelihood to Renew
This question is a no-brainer. The tool is the industry standard for anyone tied to sales and marketing. The name "LinkedIn Sales Navigator" is synonymous with streamlining relevant customer and account data in an easy to use format that is actionable and intelligent. The focus on continuous improvement and richer means of communicating with customers and prospects is evident each time new features are rolled out. The social component of the tool even includes a gamification component to ensure that peers remain relevant among each other, which is refreshing and enjoyable for those who engage the tool on a daily basis.
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We purchased Lusha without exploring other options. As we grow, we might want to consider other solutions/services
Read full review
Usability
It lets you pull people with specific titles in specific areas and with the criteria you choose--job changes, mutual connections based on schools, roles, and companies, etc. It is easy to upload these lists into other software or download and save them to a drive.
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Simple, clean efficient. No lags and gets us the exact data that we need. No unnecessary terminologies, and it works like a charm every time. From prospecting to lead generation, and intent searching, Lusha is our go to tool and it has stayed ever since we started using it. i would highly recommend.
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Support Rating
I would recommend LinkedIn Sales Navigator entirely. It has been the most user-friendly tool to use starting off in a sales role. I genuinely enjoy the navigation of the tool and how easy it is to save lists and see job changes within those lists. Generating leads and finding the most up to date information on prospects is all housed within this tool.
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its a simple as 2 click install the extension and sign in, voila its working everytime we open linkedin page
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In-Person Training
No answers on this topic
Issues solving
Read full review
Online Training
No answers on this topic
Fast responding
Read full review
Implementation Rating
I am unsure of the rollout, as I was not involved. I was an early adopter, and I have had a lot of success with the tool personally at multiple organizations, but I have no idea whether the implementation process encountered any errors. I can personally say that it works, and that I have not encountered significant issues with the tool since adoption, although a few issues like messages showing up as being unread even though they have been opened have been an on-again/off-again issues throughout the past few years. Overall, the company is doing a great job, and our implementation seems to have been effective.
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Platform setup is very easy and friendly. Lusha is not complicated as other competitors like Zoom and Discover org etc.; easy to use and discover candidates for our roles. All of our recruiters find this platform very user-friendly, and they are very happy using this service. Admin support from Lusha is always available, and they are ready to help and educate our team.
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Alternatives Considered
In my opinion, ZoomInfo and LinkedIn Sales Navigator serve different purposes. ZoomInfo is more for providing accurate contact information, while LinkedIn Sales Navigator is more for identifying the exact contacts you want to market to. Being built on top of the LinkedIn social network, it is ideal for nabbing the same person you need from each organization.
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I used a lot of tools, but Lusha is the most accurate and precise data. Other may have a better user experience inside the platform, but it doesn't really matter if the data generated doesn't convert into sales. Lusha also provides phone numbers, which is fantastic, and most of the tools delivers only emails adresses.
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Return on Investment
  • Helped warm up a few leads that I was having trouble getting in touch with via phone and email
  • Allowed me to better identify the key stakeholders at companies I was targeting
  • Kept me up to date on what was happening with my prospects and their companies.
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  • More time Selling, Less Time Searching: B2B selling today is all about how fast you can reach your prospects. Searching for contact information was daunting and painful a few years back. With 1-click imports, integrations and hunts: tools like Lusha are a massive benefit in terms of saving time in the ever laborious task of List Building.
  • Better Phone Numbers: Especially in regions like EU and APAC, where mobile numbers are not available with tools like ZoomInfo and Apollo, Lusha comes as a saviour.
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ScreenShots

Lusha Screenshots

Screenshot of Discover leads with AlScreenshot of Never-ending pipelineScreenshot of Timely alerts for sales opportunities