Listrak vs. Marigold Engage

Listrak

Listrak

24 Reviews and Ratings

Marigold Engage

Marigold Engage

21 Reviews and Ratings

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Listrak	Score 9.3 out of 10	N/A	Listrak, headquartered in Pennsylvania, offers a customer data and marketing platform for retailers that features email marketing with social network engagement, abandoned cart rescue, and in-store data / information retrieval. Listrak is retail-specific and helps create an integrated and personalized customer experience across physical stores, ecommerce stores, social networks, or email, helping retail entities of widely varying sizes, small to large, to achieve their marketing goals. Listrak…	N/A
Marigold Engage	Score 8.0 out of 10	N/A	Marigold Engage (replacing the former Selligent Marketing Cloud) is an omnichannel marketing cloud platform. The technology provides actionable insights that help companies to deliver more personalized and valuable consumer engagements, resulting in compelling experiences across all channels. Marigold Engage combines universal data integration, AI-driven automation, and omnichannel execution, so marketing teams can run extensive campaigns with ease.	N/A

Pricing

Listrak

Marigold Engage

Editions & Modules

No answers on this topic

No answers on this topic

Offerings

Pricing Offerings
Listrak	Marigold Engage
Free Trial
No	No
Free/Freemium Version
No	No
Premium Consulting/Integration Services
No	No

Entry-level Setup Fee

No setup fee

Optional

Additional Details

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More Pricing Information

Community Pulse
	Listrak	Marigold Engage
Considered Both Products	Listrak SH shari hoenig VP, ecommerce + marketing Chose Listrak The Bronto platform is so similar to Listrak in that it made no sense for us to move unless there were significant cost savings (there weren't). We are so intertwined with Listrak that it would be painful to move for the sake of moving. Klaviyo is very DIY which can be great. … Incentivized Helpful? LG Lauren Gomez Director of Marketing Chose Listrak Listrak offered more products than Bronto did at the time we evaluated, and we wanted all the alerts and email series products to use. Incentivized Helpful? Verified User Anonymous Chose Listrak The service is overpriced compared to competitors, and the service is very hard to set up and integrate with our Shopify store. You think they would want to integrate more seamlessly with the largest e-commerce platform on the market. After working with them for several years, … Incentivized Helpful? Sheryl Biesman Director of eCommerce Marketing Chose Listrak Klaviyo and MailChimp have better integrations with Shopify and seem to be targeted more to the small business. Listrak is definitely better suited for a mid-tier business, but they will help you get there. Incentivized Helpful? Steffany Winkelmann Email Marketing Analyst Chose Listrak The focus Listrak has on e-commerce was a huge selling point. The price-point and easy installation were another attraction. The product is simple, clean, effective, and encompasses everything we need to be successful. It was a clear winner for us. Incentivized Helpful? Jason Bean Web Content Manager Chose Listrak I've been using programs like Listrak for several years. Many times the needs from clients have been on a smaller scale, so options like MailChimp and ConstantContact have provided the necessary service levels. However, if you're looking at merging effectively with an eCommerce … Incentivized Helpful? Verified User Anonymous Chose Listrak This is the first subscription list service we have used so we don't have much to compare it to. We have no complaints about the software or the service they provide. They have been very easy to work with and fast to respond to questions on our account. Incentivized Helpful? Taylor Patton Email Marketing Manager Chose Listrak Listrak stands out from the listed companies for a variety of reasons, but there are 3 main areas that make Listrak my go to platform. 1. Superior control over your Database & Lists 2. Excellent deliverability rate for businesses that possess a large database. Incentivized Helpful? Mark Vogel Owner Chose Listrak Stronger in business to consumer and online retail email marketing. Better user interface. Better reporting functions. Incentivized Helpful?	Marigold Engage Verified User Anonymous Chose Marigold Engage Selligent has more flexibility than other ESPs, and complex features, such as segmentation and content blocking, are much more intuitive with Selligent than WhatCounts, Yesmail, MailChimp, Constant Contact, or Teradata. Incentivized Helpful? Verified User Anonymous Chose Marigold Engage We did not evaluate other products exactly. We upgraded from an inferior production to StrongMail based on demos and other people's reviews. Incentivized Helpful?

Best Alternatives
	Listrak	Marigold Engage
Small Businesses	Mautic Score 9.0 out of 10	Mautic Score 9.0 out of 10
Medium-sized Companies	The Trade Desk Score 9.0 out of 10	The Trade Desk Score 9.0 out of 10
Enterprises	Iterable Score 8.7 out of 10	Iterable Score 8.7 out of 10
All Alternatives	View all alternatives	View all alternatives

User Ratings
	Listrak	Marigold Engage
Likelihood to Recommend	7.1 (0 ratings)	8.8 (0 ratings)

User Testimonials
	Listrak	Marigold Engage
Likelihood to Recommend	We use Listrak to send cart abandonment emails, welcome emails, and sales emails. We also use the segmentation tool to find specific customers if we are looking for feedback on new products or specific issues. This has been a great way to reach out to them in a very personalized way. Incentivized Verified User Anonymous Read full review	If you need the reporting and analytics on the data associated to your email sends then StrongMail is the way to go. All the data is available in the message studio interface down to how specific ISPs are responding in real-time. Additionally the log files are robust to where if you need to mine the files to further parse the information it is both possible and easy based on the structure and classification of the data, i.e. success logs are separate from failure logs, deferrals that either end up succeeding or failing are separate from each other and also separate from straight successes. Incentivized Verified User Anonymous Read full review
Pros	The conductor email builder is easy to use. They have improved their customer service team. Open to suggestions and will work collaboratively. Help build insights from campaigns and recommend improvements. Incentivized SH shari hoenig VP, ecommerce + marketing Read full review	StrongMail does open and click tracking very well. The detailed level of data they provide is exceptional. StrongMail does failure data and bounce codes extremely well. The granularity of the information is invaluable to our business and used by us every day. StrongMail's Message Studio EAS is a widely user friendly platform for technical and non-technical users alike. Incentivized Verified User Anonymous Read full review
Cons	Difficult and steep learning curve Email builder is complicated and not intuitive CONTRACTS ARE UNCLEAR Company will not honor cancellation requests made in a timely manner Verified User Anonymous Read full review	Better data integration Friendlier user interface Easier guides and instructions Incentivized Verified User Anonymous Read full review
Alternatives Considered	The focus Listrak has on e-commerce was a huge selling point. The price-point and easy installation were another attraction. The product is simple, clean, effective, and encompasses everything we need to be successful. It was a clear winner for us. Incentivized Steffany Winkelmann Email Marketing Analyst Read full review	Selligent has more flexibility than other ESPs, and complex features, such as segmentation and content blocking, are much more intuitive with Selligent than WhatCounts, Yesmail, MailChimp, Constant Contact, or Teradata. Incentivized Verified User Anonymous Read full review
Return on Investment	Ability to execute dynamic content & intricately segmented email campaigns has made a hugely positive impact on our marketing capabilities while maintaining a large database. Listrak does cost slightly more than its competition, therefore making me (the consumer) look a little harder at our ROI since implementing Listrak as our primary digital marketing platform. All-in-all, it is safe to say that Listrak has definitely had a positive impact on our overall business goals of creating campaigns that increase customer engagement, click-thru rates, and most importantly conversions. Incentivized Taylor Patton Email Marketing Manager Read full review	Increased employee efficiency due to content blocking Lower rate of errors/apology emails due to technical errors Incentivized Verified User Anonymous Read full review
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