Marigold Engage

Score8 out of 10

21 Reviews and Ratings

What is Marigold Engage?

Marigold Engage (replacing the former Selligent Marketing Cloud) is an omnichannel marketing cloud platform. The technology provides actionable insights that help companies to deliver more personalized and valuable consumer engagements, resulting in compelling experiences across all channels. Marigold Engage combines universal data integration, AI-driven automation, and omnichannel execution, so marketing teams can run extensive campaigns with ease.

Categories & Use Cases

Verified User

Employee in Marketing (5001-10,000 employees employees)

Pros

Organized and intuitive user interface--very low risk of sending to an incorrect list, launching a test email, or selecting the wrong date (I have seen this on other ESPs)
Easy segmenting and content block capabilities
Responsive customer service

Cons

Better data integration
Friendlier user interface
Easier guides and instructions

Return on Investment

Increased employee efficiency due to content blocking
Lower rate of errors/apology emails due to technical errors

Other Software Used

Teradata Database, Adobe Analytics

Verified User

Engineer in Information Technology (11-50 employees employees)

Pros

StrongMail does open and click tracking very well. The detailed level of data they provide is exceptional.
StrongMail does failure data and bounce codes extremely well. The granularity of the information is invaluable to our business and used by us every day.
StrongMail's Message Studio EAS is a widely user friendly platform for technical and non-technical users alike.

Cons

Some level of the sending functionality for StrongMail is lacking. For example you can not do user record level targeting on the native communication protocols but if you inject via SMTP you can target down to the individual user record. However using SMTP you lose a lot of other native functionality.
The bounce processing that we see from StrongMail does not have the flexibility we require and thus we manually mine the log files each night for the previous day to acquire the data we need.

Return on Investment

Due to the granularity of data and real-time nature of it that you can get from StrongMail we are able to respond to ISPs reactions in quasi real-time. It absolutely helps us and our customers. [Positive]
The lack of record level user targeting on send required us to hire StrongMail's professional services in order to get the features we need. [Negative]