TrustRadius

Listrak vs. MessageGears

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Listrak
Score 9.3 out of 10
N/A
Listrak, headquartered in Pennsylvania, offers a customer data and marketing platform for retailers that features email marketing with social network engagement, abandoned cart rescue, and in-store data / information retrieval. Listrak is retail-specific and helps create an integrated and personalized customer experience across physical stores, ecommerce stores, social networks, or email, helping retail entities of widely varying sizes, small to large, to achieve their marketing goals. Listrak…N/A
MessageGears
Score 10.0 out of 10
N/A
MessageGears is a hybrid email marketing service built around deliverability, actionable customer data, and audience segmentation and targeting.N/A
Pricing
ListrakMessageGears
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
ListrakMessageGears
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details——
More Pricing Information
Community Pulse
ListrakMessageGears
Considered Both Products
Listrak
SH
shari hoenig
VP, ecommerce + marketing
Chose Listrak
The Bronto platform is so similar to Listrak in that it made no sense for us to move unless there were significant cost savings (there weren't). We are so intertwined with Listrak that it would be painful to move for the sake of moving. Klaviyo is very DIY which can be great. …
LG
Lauren Gomez
Director of Marketing
Chose Listrak
Listrak offered more products than Bronto did at the time we evaluated, and we wanted all the alerts and email series products to use.
Verified User
Anonymous
Chose Listrak
The service is overpriced compared to competitors, and the service is very hard to set up and integrate with our Shopify store. You think they would want to integrate more seamlessly with the largest e-commerce platform on the market. After working with them for several years, …
Sheryl Biesman | TrustRadius Reviewer
Sheryl Biesman
Director of eCommerce Marketing
Chose Listrak
Klaviyo and MailChimp have better integrations with Shopify and seem to be targeted more to the small business. Listrak is definitely better suited for a mid-tier business, but they will help you get there.
Steffany Winkelmann | TrustRadius Reviewer
Steffany Winkelmann
Email Marketing Analyst
Chose Listrak
The focus Listrak has on e-commerce was a huge selling point. The price-point and easy installation were another attraction. The product is simple, clean, effective, and encompasses everything we need to be successful. It was a clear winner for us.
Jason Bean | TrustRadius Reviewer
Jason Bean
Web Content Manager
Chose Listrak
I've been using programs like Listrak for several years. Many times the needs from clients have been on a smaller scale, so options like MailChimp and ConstantContact have provided the necessary service levels. However, if you're looking at merging effectively with an eCommerce …
Verified User
Anonymous
Chose Listrak
This is the first subscription list service we have used so we don't have much to compare it to. We have no complaints about the software or the service they provide. They have been very easy to work with and fast to respond to questions on our account.
Taylor Patton | TrustRadius Reviewer
Taylor Patton
Email Marketing Manager
Chose Listrak
Listrak stands out from the listed companies for a variety of reasons, but there are 3 main areas that make Listrak my go to platform.
1. Superior control over your Database & Lists
2. Excellent deliverability rate for businesses that possess a large database.
Chose Listrak
Stronger in business to consumer and online retail email marketing. Better user interface. Better reporting functions.
MessageGears
Verified User
Anonymous
Chose MessageGears
MessageGears doesn't come close to Salesforce Marketing Cloud. We chose MessageGears based on how data was accessed. We never really got a good preview of how the system works or what was available, so we didn't know everything that it was lacking until we started using it.
Verified User
Anonymous
Chose MessageGears
MessageGears is a completely different approach to email marketing than its competitors, and while it has a learning curve, it is superior after you've figured it out . The ability to find your audience through SQL on top of quick control of your templates allows for lightning …
Verified User
Anonymous
Chose MessageGears
Bronto is a much better email service provider, though our choice to use MessageGears is based on our unique database situation, our partnership with them, and our deal structure. The automation and functionality within Bronto is superior, but it also comes with a hefty price …
Features
ListrakMessageGears
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Listrak
-
Ratings
MessageGears
3.3
Ratings
83% below category average
WYSIWYG email editor00 Ratings1.50 Ratings
Dynamic content00 Ratings3.80 Ratings
Ability to test dynamic content00 Ratings2.20 Ratings
A/B testing00 Ratings2.70 Ratings
Mobile optimization00 Ratings8.00 Ratings
Email deliverability reporting00 Ratings3.80 Ratings
List management00 Ratings2.10 Ratings
Triggered drip sequences00 Ratings2.20 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Listrak
-
Ratings
MessageGears
1.1
Ratings
150% below category average
Dashboards00 Ratings1.10 Ratings
Standard reports00 Ratings1.10 Ratings
Custom reports00 Ratings1.00 Ratings
Pre-Send Testing
Comparison of Pre-Send Testing features of Product A and Product B
Listrak
-
Ratings
MessageGears
3.7
Ratings
73% below category average
URL Validation00 Ratings1.00 Ratings
Link Tracking00 Ratings2.80 Ratings
Image Validation00 Ratings7.00 Ratings
Inbox Display00 Ratings7.00 Ratings
Spelling and Grammar Check00 Ratings6.00 Ratings
Spam Testing00 Ratings1.00 Ratings
Email Previews00 Ratings1.00 Ratings
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ListrakMessageGears
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User Ratings
ListrakMessageGears
Likelihood to Recommend
7.1
(0 ratings)
10.0
(0 ratings)
Usability
-
(0 ratings)
6.0
(0 ratings)
Support Rating
-
(0 ratings)
8.0
(0 ratings)
User Testimonials
ListrakMessageGears
Likelihood to Recommend
We use Listrak to send cart abandonment emails, welcome emails, and sales emails. We also use the segmentation tool to find specific customers if we are looking for feedback on new products or specific issues. This has been a great way to reach out to them in a very personalized way.
Verified User
Anonymous
Read full review
Unless you have someone on your team who is an expert in writing SQL queries and APIs, this platform is not for you.
Verified User
Anonymous
Read full review
Pros
  • The conductor email builder is easy to use.
  • They have improved their customer service team.
  • Open to suggestions and will work collaboratively.
  • Help build insights from campaigns and recommend improvements.
SH
shari hoenig
VP, ecommerce + marketing
Read full review
  • Solid customer service
  • Inexpensive solution
  • Flexibility in setup
Verified User
Anonymous
Read full review
Cons
  • Difficult and steep learning curve
  • Email builder is complicated and not intuitive
  • CONTRACTS ARE UNCLEAR
  • Company will not honor cancellation requests made in a timely manner
Verified User
Anonymous
Read full review
  • The platform is extremely literal. Every possible scenario (included unsubscribes) must be written into every audience query.
  • Messy user interface
  • Email development is overly complicated.
Verified User
Anonymous
Read full review
Usability
No answers on this topic
Our situation is unique so I believe we are working on a semi-outdated UI which needs a tune up / version upgrade. Similarly, our custom connection means that we do not have access to the full feature set so I've never experienced MessageGears' best functionality
Verified User
Anonymous
Read full review
Support Rating
No answers on this topic
MessageGears support is always quick to respond when we have an issue, which is rare. Gail has been our main rep and she has been great. We don't have many issues so luckily, we don't need to lean on their customer support team much. That said, it would be beneficial to hear from upper management more.
Verified User
Anonymous
Read full review
Alternatives Considered
The focus Listrak has on e-commerce was a huge selling point. The price-point and easy installation were another attraction. The product is simple, clean, effective, and encompasses everything we need to be successful. It was a clear winner for us.
Steffany Winkelmann | TrustRadius Reviewer
Steffany Winkelmann
Email Marketing Analyst
Read full review
Bronto is a much better email service provider, though our choice to use MessageGears is based on our unique database situation, our partnership with them, and our deal structure. The automation and functionality within Bronto is superior, but it also comes with a hefty price tag; MessageGears provides the scale we need
Verified User
Anonymous
Read full review
Return on Investment
  • Ability to execute dynamic content & intricately segmented email campaigns has made a hugely positive impact on our marketing capabilities while maintaining a large database.
  • Listrak does cost slightly more than its competition, therefore making me (the consumer) look a little harder at our ROI since implementing Listrak as our primary digital marketing platform. All-in-all, it is safe to say that Listrak has definitely had a positive impact on our overall business goals of creating campaigns that increase customer engagement, click-thru rates, and most importantly conversions.
Taylor Patton | TrustRadius Reviewer
Taylor Patton
Email Marketing Manager
Read full review
  • Sending more email!
  • Onboarding handoff was a little rough
  • Great control on who we are sending to
  • Dynamic content is very easy!
Verified User
Anonymous
Read full review
ScreenShots