TrustRadius: an HG Insights company

MessageGears

Score10 out of 10

7 Reviews and Ratings

Get a Demo

What is MessageGears?

MessageGears is a hybrid email marketing service built around deliverability, actionable customer data, and audience segmentation and targeting.

Categories & Use Cases

Key Features

Learn about the best (and worst!) features MessageGears has to offer, as determined by TrustRadius' reviewers.
Based on 7 ratings of MessageGears's features
View all features

Top Performing Features

  • Mobile optimization

    Users can easily optimize emails and landing pages for mobile devices.

    Category average: 8.3

  • Image Validation

    This allows marketers to validate images used in their emails to ensure images and GIFs display correctly in their audience’s inboxes.

    Category average: 8.5

  • Inbox Display

    This allows marketers to see how their emails will be displayed within different web browsers and within different email service provider (ESP) platforms.

    Category average: 8.3

Areas for Improvement

  • URL Validation

    This allows marketers to validate URLs and find any broken links before sending out their email campaigns.

    Category average: 8.6

  • Spam Testing

    Spam testing allows marketers to test their email against most major spam filters before sending out their email campaigns.

    Category average: 8.5

  • Email Previews

    This allows marketers to test out emails to see how they will display across multiple different applications and web browsers.

    Category average: 9.3

Reviews

What users are saying about MessageGears.
View all reviews

MessageGears gives you full control of how you send email

Incentivized
Verified User
Manager in Marketing (1001-5000 employees employees)

Pros

  • Customer Support
  • Sends Email
  • Maintains deliverability
  • Multiple routes to build and send email

Cons

  • Multivariate testing
  • WYSIWYG email builder
  • SQL audience error report
  • Native reporting

Return on Investment

  • Sending more email!
  • Onboarding handoff was a little rough
  • Great control on who we are sending to
  • Dynamic content is very easy!

Alternatives Considered

Act-On Software, Marketo, Sailthru, Upland PostUp and Salesforce Marketing Cloud Email Studio

Other Software Used

Litmus, Everest (Return Path + 250ok), Movable Ink

MessageGears - Good if you're an engineer

Verified User
Professional in Marketing (51-200 employees employees)

Use Cases and Deployment Scope

We use MessageGears as our main email marketing platform. The intent was to utilize the platform for highly personalized and segmented marketing campaigns to support our brands.

Pros

  • The MessageGears Support team is very helpful.

Cons

  • The platform is extremely literal. Every possible scenario (included unsubscribes) must be written into every audience query.
  • Messy user interface
  • Email development is overly complicated.

Return on Investment

  • IP Reputation issues because the system is so literal, we've accidently sent multiple versions of an email to the same people.
  • Difficulty tracking revenue because there are no real built-in reports

Alternatives Considered

Salesforce Marketing Cloud Email Studio

Flexible, Inexpensive Email Solution

Incentivized
Verified User
Manager in Marketing (51-200 employees employees)

Pros

  • Solid customer service
  • Inexpensive solution
  • Flexibility in setup

Cons

  • Due to our custom connection, we miss out on some features
  • Our organization codes in HTML versus drag and drop editor
  • Education on new enhancements

Return on Investment

  • Very High ROAS
  • Inexpensive CPMs
  • Always a top performing marketing channel

Alternatives Considered

Bronto Marketing Platform

Other Software Used

Privy, Pepperjam Ascend, ManyChat

Usability